Tarleton Texan Rider cups available at Allsup’s stores

Tarleton Texan Rider Spirit Cups Now Available

Tarleton Texan Rider Spirit Cups Now Available

Wednesday, April 26, 2017

STEPHENVILLE, Texas—The new Texan Rider spirit logo for Tarleton State University is now appearing on large drink cups at regional Allsup’s Convenience Store locations.

Featuring the new mark in white on purple, the 30 oz. cups are available, with an initial free fountain drink, at the four Stephenville locations, in Dublin, DeLeon and two stores in Comanche. Allsup’s has produced a total of 50,000 cups for distribution and has set up special racks to promote the cups, displaying the Tarleton spirit logo.

The new Texan Rider debuted in January, refreshing a Texan Rider mark in use since the 1960s. Designed by Rickabaugh Graphics, the mark features a rider on a rearing horse with raised hat in hand and the Tarleton block T on the saddle blanket.

The new mark also appears on a variety of merchandise available at the Tarleton Bookstore in the Barry B. Thompson Student Center, Barefoot Outfitters on Washington Street and other retail outlets in Stephenville.

Allsup’s, a family enterprise founded and still owned by Lonnie and Barbara Allsup, has more than 300 stores and 3,000 employees.

Tarleton, a member of The Texas A&M University System, provides a student-focused, value-driven educational experience marked by academic innovation and exemplary service, and dedicated to transforming students into tomorrow’s professional leaders. With campuses in Stephenville, Fort Worth, Waco, Midlothian and online, Tarleton engages with its communities to provide real-world learning experiences and to address societal needs while maintaining its core values of integrity, leadership, tradition, civility, excellence and service.


Contact: Harry Battson, Assistant Vice President of Marketing & Communications
[email protected]

A founding member of The Texas A&M System, Tarleton State is breaking records — in enrollment, research, scholarship, athletics, philanthropy and engagement — while transforming the lives of nearly 17,000 students in Stephenville, Fort Worth, Waco, Bryan and online. True to Tarleton’s values of excellence, integrity and respect, academic programs emphasize real world learning and address regional, state and national needs.