CASE District IV Accolades
FOR IMMEDIATE RELEASE
Wednesday, March 4, 2020
STEPHENVILLE, Texas — Tarleton State University’s marketing and communications team brought home seven awards, one a gold (the highest level of achievement), from this year’s CASE District IV competition.
Accolades Awards were presented Monday night at the Council for Advancement and Support of Education’s Southwest conference. Texas, Oklahoma, New Mexico, Louisiana and Arkansas make up the district.
Tarleton’s 2019 viewbook for prospective students won a gold Accolades for design. Created by Graphic Designer Rosemary Gutiérrez, the publication mirrors the university’s Texans Know How brand campaign launched last summer. Marketing Publications Coordinator Logan Allen authored the viewbook, and Senior Communications Specialist Kurt Mogonye provided the photos.
Gutiérrez also brought home a silver for her design of a feature story in the fall 2019 Tarleton, the school magazine, and Allen’s design of a guide for transfer students garnered an honorable mention.
Director of Marketing Natasha Hill won two silver Accolades — one for an awareness campaign to promote the 2019 opening of Tarleton’s first building in Fort Worth along Chisholm Trail Parkway and one for an out-of-home (outdoor) campaign to promote the new location.
An animated video to thank Giving Day donors and a long piece on Duck Camp, the three-day, two-night experience for incoming freshmen, received silver Accolades. Joey McReynolds, manager of multimedia production, filmed and edited both videos.
The marketing and communications team is part of Tarleton’s Division of Institutional Advancement.
“Tarleton is extremely fortunate to have a talented team of marketing and communications professionals to tell the university’s story and record its history,” said Dr. Kyle McGregor, who heads the division. “I am not surprised by the number of CASE Accolades Awards they brought home because I know their consistent commitment to excellence.”
Tarleton, founding member of The Texas A&M University System, provides a student-focused, value-driven education marked by academic innovation and a dedication to transform today’s scholars into tomorrow’s leaders. It offers degree programs to more than 13,000 students at Stephenville, Fort Worth, Waco, Midlothian, RELLIS Academic Alliance in Bryan, and online, emphasizing real-world learning experiences that address societal needs while maintaining its core values of tradition, integrity, civility, excellence, leadership and service.
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A founding member of The Texas A&M System, Tarleton State University is breaking records — in enrollment, research, scholarship, athletics, philanthropy and engagement — while transforming the lives of approximately 18,000 students in Stephenville, Fort Worth, Waco, Bryan and online. For 125 years, Tarleton State has been committed to accessible higher education opportunities for all while helping students grow academically, socially and professionally through programs that emphasize real world learning and address regional, state and national needs.