Our Proper Name
The university’s proper name is Tarleton State University.
The proper name (Tarleton State University) should be used in any written or printed first reference to the university. Subsequent references should be Tarleton.
For outreach, Tarleton locations follow a similar protocol:
FIRST REFERENCE
Tarleton State University Fort Worth
Tarleton State University Waco
Texas A&M-RELLIS
Tarleton State University Online
SUBSEQUENT REFERENCES
Tarleton Fort Worth
Tarleton Waco
RELLIS Campus
Tarleton Online
In those marketing communications with severe space constraints or more informal language is preferred, the first and subsequent references can be Tarleton, Tarleton Fort Worth, etc.
Acceptable Alternatives
Tarleton
Tarleton State
Tarleton State Texans
IMPORTANT NOTES
The abbreviation TSU should never be used when referring to Tarleton in printed or digital publications. That abbreviation can be interpreted or defined as any number of universities in Texas and throughout the country.
When listing out all Tarleton locations in text or with the logo, the proper order is: Stephenville, Fort Worth, Waco, Bryan, Online.