University Groups with External Functions
University groups whose main purpose is to provide a service to an external-facing population are allowed a unique graphic identity. A graphic identity is needed for groups to be able to market and advertise their services to a non-university population. Graphic identities are created by the Department of Marketing and Communications and will follow university brand guidelines. Examples include, but are not limited to:
Groups are classified as external-facing when one (or more) of the following conditions are met:
- The program’s main function is to provide a service to individuals outside of the university setting.
- The program is academic in nature, but the program outcomes affect an external population.
- The program generates revenue by providing a service or goods to individuals and groups outside of the university setting.