University Groups with External Functions

University groups whose primary purpose is to provide a service to an external-facing population are allowed a unique graphic identity. A graphic identity is essential for groups to market and advertise their services to a non-university audience effectively. The Office of Marketing and Communications creates graphic identities and adheres to the university’s brand guidelines. Examples include, but are not limited to:

Texas Institute for Applied Environmental Research logo.
Silhouette of a person and horse, text: "TREAT RIDING, Tarleton State University."
Tarleton State University logo with "Rabbity" text.
Logo with "Studio" and Tarleton State University symbol.
Purple tractor logo with text "Our Farm, Your Table," Tarleton State University.
Revive Wellness logo, Tarleton State University.

EXTERNAL AUDIENCES

Groups are classified as external-facing when one (or more) of the following conditions are met:

  • The program’s primary function is to offer services to individuals outside the university setting.
  • The program is academic in nature, but its outcomes affect an external population.
  • The program generates revenue by providing services or goods to individuals and groups outside of the university setting.