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University Groups with External Functions

University groups whose main purpose is to provide a service to an external-facing population are allowed a unique graphic identity. A graphic identity is needed for groups to be able to market and advertise their services to a non-university population. Graphic identities are created by the Department of Marketing and Communications and will follow university brand guidelines. Examples include, but are not limited to:

TIAER Color Vertical 1
Treat Riding Logo
Tarleton Rabbitry Logo
EXAMPLE StudioTLogo 03 01
The Purple Tractor Logo
Revive Wellness Logo


Groups are classified as external-facing when one (or more) of the following conditions are met:

  • The program’s main function is to provide a service to individuals outside of the university setting.
  • The program is academic in nature, but the program outcomes affect an external population.
  • The program generates revenue by providing a service or goods to individuals and groups outside of the university setting.