University Groups with External Functions
University groups whose primary purpose is to provide a service to an external-facing population are allowed a unique graphic identity. A graphic identity is essential for groups to market and advertise their services to a non-university audience effectively. The Office of Marketing and Communications creates graphic identities and adheres to the university’s brand guidelines. Examples include, but are not limited to:






EXTERNAL AUDIENCES
Groups are classified as external-facing when one (or more) of the following conditions are met:
- The program’s primary function is to offer services to individuals outside the university setting.
- The program is academic in nature, but its outcomes affect an external population.
- The program generates revenue by providing services or goods to individuals and groups outside of the university setting.