Partnerships and Co-Branding

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Co-branding is a partnership between at least two individual brands. The Tarleton State University brand can only be used in tandem with a third-party logo when a license, memorandum of understanding, or sponsorship agreement stating the terms and conditions of such use are established and when such use does not conflict with other policies.

Example

CO-BRANDING WITH MULTIPLE ENTITIES

When more than one university entity is involved in the same partnership, sponsorship, event, etc.—use the primary logo with unit names set separately in text, subordinate to the logo.

Per Associated Press (AP) style, list unit names in alphabetical order beginning with primary academic units: College of Agriculture and Natural Resources; College of Business; College of Education, College of Graduate Studies; College of Health Sciences, Honors College, College of Liberal and Fine Arts, College of Science and Mathematics, Mayfield College of Engineering.

To remain consistent across all brand touchpoints, the word “and” will be used in place of the ampersand throughout all communications, unit marks, etc.

CO-BRANDING among multiple tarleton units – horizontal format

CO-BRANDING among multiple tarleton units – vertical Format

Do not use multiple unit marks together