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Primary Logos


The heart of Tarleton State University’s identity system is its logomark.

It is a beveled “T” on a beveled Texas.

The logomark is an integral component of the Tarleton State primary logo, but in certain circumstances, it may be used alone.

(To request a logo, please email [email protected])


The Tarleton State University logo consists of two components:

The logomark (beveled “T” on beveled Texas) and the logotype (Tarleton State University)

logo mark and type

These two components always are placed in a fixed relationship and should never be altered, modified or recreated in any way. The statement “Member of The Texas A&M University System” is also an official part of the logo. All print publications require the use of this statement below the logo.

Tarleton State University Vertical Logo

PRIMARY VERTICAL LOGO

Tarleton State University Horizontal Logo

PRIMARY HORIZONTAL LOGO

Tarleton Logo Mark

LOGOMARK WITHOUT LOGOTYPE

Clear space
Provide clear space around the logo equal to the width of the “N” character. This creates prominence and clarity. The “T” on Texas logo should use proper clear space to separate the logo from other elements.

PRIMARY VERTICAL LOGO – MINIMUM CLEAR SPACE

Tarleton Vertical Logo with Space Example

PRIMARY HORIZONTAL LOGO – MINIMUM CLEAR SPACE

Tarleton Horizontal Logo with Space Example

PRIMARY LOGO WITH LOCATIONS – MINIMUM CLEAR SPACE

Locations must always be listed in the order shown above.

SECONDARY LOGO

This logo may be applied to small promotional items such as pens, lanyards, etc., when the imprint area cannot accommodate the primary mark.

Tarleton State University Secondary Horizontal Logo