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Fonts


Typography and our selected font families are fundamental elements of our brand and help weave our stories together. Our goal is to create a seamless experience for our audiences by aligning all communication in a unified visual voice. 

The following fonts have been selected for use across Tarleton branded communications and marketing campaign materials.

The typeface used for the logotype is Trajan. Recommended complementary fonts include Helvetica Neue LT Pro and Arial for the web.

TRAJAN PRO


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

FUTURA PT BOLD


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

HELVETICA NEUE – 65 MEDIUM


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

HELVETICA NEUE – 75 BOLD


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

TARLETON BOLD – ATHLETICS USE ONLY


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz


Alignment

Left-aligned body type in headlines and paragraphs is the easiest for readers but is not mandated. Copy alignment that is significantly different from left aligned (centered, justified, right aligned) can distract the reader from the content of a project. Left alignment is suggested based on readability studies in user-centered design. Alignment is a variable that will be determined by your project requirements.

For questions, please contact Marketing and Communications at [email protected].