Partnerships and Co-Branding

Co-branding is a partnership between at least two individual brands. The Tarleton State University brand can only be used in conjunction with a third-party logo when a license, memorandum of understanding, or sponsorship agreement outlining the terms and conditions of such use is established and when such use does not conflict with other university policies.

Example

Example of how a Tarleton State logo should be positioned with a co-branding logo.

Co-branding with multiple entities

When more than one university entity is involved in the same partnership, sponsorship, event, or other initiative, use the primary logo with unit names set separately in text, subordinate to the logo.

Per Associated Press (AP) style, list unit names in alphabetical order beginning with primary academic units: College of Agriculture and Natural Resources; Dr. Sam Pack College of Business; College of Education, College of Graduate Studies; Division of Health Sciences, Honors College, College of Liberal and Fine Arts, College of Science and Mathematics, Mayfield College of Engineering.

To maintain consistency across all brand touchpoints, the word “and” will be used in place of the ampersand throughout all communications, unit marks, and other materials.

Co-branding among multiple Tarleton State units – horizontal format

Example of how to cobrand the Tarleton State Horizontal logo with multiple internal units.

Co-branding among multiple Tarleton State units – vertical Format

Example of how to cobrand the Tarleton State Vertical logo with multiple internal units.

Do not use multiple unit marks together

Tarleton State University logos for Agriculture, Education, and Graduate Studies.