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Tag: AI disclosure

AI disclosure lowers luxury ad authenticity, but highly creative AI ads can reduce backlash and restore consumer perceptions.
Intellectual Contributions

The Luxury Dilemma: When AI-Generated Ads Miss the Mark

Posted on March 17, 2025December 18, 2025 by mhancock

New research shows that disclosing AI-generated ads can hurt luxury brands by reducing perceived effort and authenticity—unless AI is used to deliver highly creative advertising.

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