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Tarleton State Closed Due to Winter Weather Wednesday, Jan. 28 (01/23/2026) : Due to the ongoing impact of the winter storm, all Tarleton State campuses remain closed Wednesday, Jan. 28, with alternative work locations and virtual learning in effect. View more information
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Dr. Sam Pack

College of Business

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Month: March 2025

AI disclosure lowers luxury ad authenticity, but highly creative AI ads can reduce backlash and restore consumer perceptions.
Intellectual Contributions

The Luxury Dilemma: When AI-Generated Ads Miss the Mark

Posted on March 17, 2025December 18, 2025 by mhancock

New research shows that disclosing AI-generated ads can hurt luxury brands by reducing perceived effort and authenticity—unless AI is used to deliver highly creative advertising.

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