Skip to main content
TARLETON STATE UNIVERSITY
  • A-Z Directory
  • Maps
  • Calendar
  • Bookstore
  • Giving
  • Login
    • Canvas
    • EAB Navigate
    • myGateway
    • Parent Portal
    • Reset Password
    • Student Email
    • TexanSync
  • Quick Links

Dr. Sam Pack

College of Business

Menu
  • Students
    • ¡Bienvenidos!
    • Coursera Career Academy
    • Current Students
    • Honors Contract
    • Internships
    • Prospective Students
      • Sample Undergraduate Course
      • Sample Graduate Course
    • Scholarships
    • Student Organizations
    • Study-Abroad
  • Departments
    • Accounting, Finance, and Economics
    • Management
    • Marketing and Computer Information Systems
  • Programs
    • Undergraduate Programs
      • Minors, Concentrations, and Certificates
    • Graduate Programs
  • Signature Events
    • Tarleton Tartan Project
    • Federal Reserve Bank Conference
    • COB Job Fair
    • Executive in Residence
    • Business Plan Competition
  • News
    • Intellectual Contributions
  • About the College
    • Dean’s Circle – Giving
    • Employment Opportunities
    • Executive Advisory Board
    • Faculty Awards and Recognition
    • Faculty & Staff
    • Faculty Resources
    • Mission, Vision, and Core Characteristics
      • COB Organization Chart
      • 2021-2030 Strategic Plan
      • Student Achievement
      • Accreditation
      • Assurance of Learning (AoL)
×
Search All of Tarleton State
×
Quick Links
  • A-Z Directory
  • Maps
  • Calendar
  • Bookstore
  • Giving
  • Login
    • Canvas
    • EAB Navigate
    • myGateway
    • Parent Portal
    • Reset Password
    • Student Email

Month: March 2025

AI disclosure lowers luxury ad authenticity, but highly creative AI ads can reduce backlash and restore consumer perceptions.
Intellectual Contributions

The Luxury Dilemma: When AI-Generated Ads Miss the Mark

Posted on March 17, 2025December 18, 2025 by mhancock

New research shows that disclosing AI-generated ads can hurt luxury brands by reducing perceived effort and authenticity—unless AI is used to deliver highly creative advertising.

Recent Posts

  • Religiosity and Relational Compassion in the Workplace
  • The Small World Phenomenon in Global GitHub Collaboration
  • Types of Doctoral Programs
  • We asked, you spoke – Doctoral Programs Survey Results
  • The Doctoral Program Proposal: Vision, Mission, and Details

Archives

  • December 2025
  • September 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • June 2024
  • March 2024
  • May 2022

Categories

  • Intellectual Contributions
  • MS: Management: Business Analytics
  • Students
  • Uncategorized
University Logo

Contact Tarleton State

1333 W. Washington
Stephenville, TX 76402

254-968-9000

Resources

  • Compact with Texans
  • Disability Accommodations
  • Mental Health Resources
  • Rules, Notices & Public Info

Transparency & Reporting

  • Accreditation
  • Campus Carry
  • Campus Safety
  • Clery Act
  • Equal Opportunity
  • Employment
  • Course Schedules, Syllabi & Faculty CVs
  • Open Records
  • Risk, Fraud & Misconduct Hotline
  • Sexual Misconduct Policies

State Resources

  • State of Texas
  • Texas CREWS
  • Texas Homeland Security
  • Texas Veterans Portal
TAMUS Logo
2026 Tarleton State University. Site Policies Accessibility Sitemap Report a Website Problem
Text that says Bleed Purple
Text that says Bleed Purple