Ethics Analysis

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For the BBA programs, students were assessed on the ethics outcome in BUSI 4359 and BCIS 4350 during the fall semester of 2021 with two separate measures. Measure 1 (n=322) was an objective assessment delivered through Canvas mapped to a five-item ethics rubric. Measure 2 (n=116) was an objective measure collected from the CAPSIM simulation in BUSI 4359. The target for measure 1 was 75% of students scoring 75% or better on the overall assessment and 66% or better on each individual item. The target for measure 2 was 50% of students will meet or exceed the Capsim population average of 58%. The aggregated results for measure 1 indicated that 67% met the target. And while the Tarleton student average was higher than the Capsim population average (62%), the aggregated results for measure 2 indicated that 60% of the BBA students met the target.

Student Learning Outcomes

  • Measured each Fall during Even Years:
    • Critical Thinking
    • Oral Communications
    • Written Communications
    • Discipline Specific Knowledge (DSK)
  • Measured each Fall during Odd Years:
    • Ethics
    • Global
    • Technology

COB Program Averages for Measure 2

Sample Population Averages
BBA ETHICS: 62%58.30%
BAAS ETHICS: 62%
BBA GLOBAL: 62%67.90%
BAAS GLOBAL: 56%

On measure 1, students tended to perform best on the Identifies stakeholders and predicts consequences to stakeholders item, with 91% meeting the target. Students tended to have the most difficulty with the Knows ethical decision-making frameworks item, with 37% meeting the target.

As indicated in the results tables, the results were similar across all locations where the program is available. Following is a list of locations, the number of students assessed, and the percent of students that met the target for measure 1: Stephenville, 131, 68%; Fort Worth, 103, 64%; Midlothian, 11, 73%; Online, 22, 73%; Waco, 55, 68%.

Following is a list of locations, the number of students assessed, and the percent of students that met the target for measure 2: Stephenville, 41, 61%; Fort Worth, 44, 57%; Midlothian, 6, 67%; Online, 11, 61%; Waco, 14, 61%. Not all of the targets were met for this outcome so an action plan will be developed and implemented in Fall 2022 to improve student learning for the ethics outcome.

Current Data

 Sample SizeTarget Pop. (Seniors)Percent of Seniors Sampled% Meeting Expectations on Overall Rubric. (Aggregate Rubric Score)Understands ethical theories.Knows ethical decision-making frameworks.Recognizes ethical dilemmas (frame the issue).Identifies stakeholders and predicts consequences to stakeholders.Selects an ethical course of action.
All locations32272444%67%88%37%72%91%88%
Stephenville13127747%68%92%32%69%94%89%
Fort Worth10325740%64%81%44%75%89%83%
Midlothian113135%73%82%45%82%82%91%
Online225143%73%95%27%73%91%95%
Waco5510851%68%91%38%75%91%89%

Trend Data

SemesterS14S15S16F16S17F19
BBA81%92%92%98%72%85%
Sample Size11517564121196256

Global Analysis

For the BBA programs, students were assessed on the global outcome in BUSI 4359 and BCIS 4350 during the fall semester of 2021 with two separate measures. Measure 1 (n=323) was an objective assessment delivered through Canvas mapped to the eight-item global rubric. Measure 2 (n=116) was an objective measure collected from the CAPSIM simulation in BUSI 4359. The target for measure 1 was 75% of students scoring 75% or better on the overall assessment and 100% or better on each individual item.  The target for measure 2 was 50% of students will meet or exceed the Capsim population average of 68%.  The aggregated results for measure 1 indicated that 44% met the target. Aggregated results for measure 2 indicated that 28% met the target. On measure 1, students tended to perform best on the reasons why firms conduct business abroad item, with 88% meeting the target. Students tended to have the most difficulty with the roles of international organizations and trade agreements item, with 39% meeting the target.

As indicated in the results table, the results were similar across all locations where the program is available.  Following is a list of locations, the number of students assessed, and the percent of students that met the target for measure 1: Stephenville, 130, 39%; Fort Worth, 106, 51%; Midlothian, 11, 27%; Online, 22, 55%; Waco, 54, 39%.

Following is a list of locations, the number of students assessed, and the percent of students that met the target for measure 2: Stephenville, 41, 24%; Fort Worth, 44, 27%; Midlothian, 6, 50%; Online, 11, 24%; Waco, 14, 24%. Not all of the targets were met for this outcome so an action plan will be developed and implemented in Fall 2022 to improve student learning for the global outcome.

Current Data

 Sample Size% Meeting Expectations on Overall Rubric. (Aggregate Rubric Score)The reasons why firms conduct business abroad.The advantages and disadvantages of the different methods to enter foreign markets.The costs and benefits of international trade. Political risk and exchange rate exposure inherent in international business. Foreign currency exchange and terminology.Differences in laws and regulation across count The cultural differences shaping the international businesses environment. The roles of international organizations and trade agreements
All locations32344%88%76%55%50%80%51%80%39%
Stephenville13039%88%79%48%38%79%55%78%36%
Fort Worth10651%89%77%58%61%84%50%76%42%
Midlothian1127%82%55%64%73%55%45%100%45%
Online2255%86%82%64%55%91%55%86%27%
Waco5439%87%67%61%50%78%44%85%44%

Trend Data

SemesterS14S15F15S16F16S17F17F19
BBA70%70%87%84%82%79%84%89%
Sample Size8620411919020521113791

Technology Analysis

For the BBA program, 268 students were assessed on the technology outcome in BUSI 4359 and BCIS 4350 during the fall semester of 2021 using a single measure. The measure was an objective assessment delivered through Canvas mapped to a six-item technology rubric. The target for the measure was 75% of students scoring 75 or better on the assessment. The aggregated results indicated that 53% met the target. Students tended to perform best on the Demonstrates the ability to correctly identify and use standard computer hardware item, with 100% meeting the target. Students tended to have the most difficulty with the Demonstrates an ability to navigate and utilize features of software item, with 28% meeting the target.

As indicated in the results table, the results were similar across all locations where the program is available. Following is a list of locations, the number of students assessed, and the percent of students that met the target: Stephenville, 122, 56%; Fort Worth, 98, 49%; Midlothian, 11, 45%; Online, 17, 56%; Waco, 42, 56%. Not all of the targets were met for this outcome so an action plan will be developed and implemented in Fall 2022 to improve student learning for the technology outcome.

Current Data

 Sample Size% Meeting Expectations on Overall Rubric. (Aggregate Rubric Score)Demonstrates the ability to correctly identify and use standard computer hardware.Demonstrates the ability to effectively use the internet or electronic sources of information.Demonstrates the ability to effectively communicate online using email or other appropriate online tools.Demonstrates the ability to create professional documents.Appropriately utilizes embedded objects as needed.Demonstrates an ability to navigate and utilize features of software.
All locations26853%100%70%62%71%65%28%
Stephenville12256%100%65%61%72%60%35%
Fort Worth9849%100%71%62%76%72%24%
Midlothian1145%100%82%64%55%55%18%
Online1756%100%75%69%69%56%19%
Waco4256%100%74%59%64%67%26%

Trend Data

SemesterF13S14S15F15S16S17F17F19
BBA85%79%84%80%86%88%100%94%
Sample Size1321211891841012430298