Step 1: Choose a licensed vendor

Find licensed vendors at: https://clc.com/license-search/

CLC licensee search query
CLC licensee search query

Common Merchandise Product Categories:

Banners

Signage Products – Flags/Banners

Candy

Consumables – Non-Chocolate/Sugar Confections

Lanyards

Gifts & Novelties – Miscellaneous – Lanyards

Notepads

Stationary – Notepads

Pens/Pencils

School Supplies – Writing Instruments

Polo Shirts

Men’s Fashion Apparel – Men’s Golf/Polo Shirts

Women’s Fashion Tops – Women’s Golf/Polo Shirts (non-performance)

Stickers

Stationary – Stickers/Labels

Signs

Signage Products – Signs

T-shirts

Men’s/Unisex T-shirts – Men’s/Unisex T-shirts (short sleeve-blend)

Men’s/Unisex T-shirts – Men’s/Unisex T-shirts (short sleeve-cotton)

Men’s/Unisex T-shirts – Men’s/Unisex T-shirts (short sleeve-synthetic)

Table Cloths

Domestics – Linens

Tumblers

Drinkware – Plastic Double Wall Tumbler

Drinkware – Plastic Single Wall Tumbler

Drinkware – Plastic Stainless Steel Tumbler

Step 2: Choose your mark

Student organizations that need assistance creating a design should contact a licensed vendor or Student Engagement & Success Marketing. Direct logo and design questions should be directed to [email protected]. All logos bearing the Tarleton name/image/likeness must follow our Branding Guidelines. For assistance with student organization logo use, contact Kei Bermea [email protected].

Club Sports

Prior to ordering items, Tarleton State club sports teams must contact the Club Sports Coordinator for approval. Policies regarding logo use can be found in the Branding Guidelines.

Club sports teams that have an NCAA counterpart must use “Club” or something similar on all items, including but not limited to jerseys, promotional pieces, travel gear and marketing, advertising and social media accounts.

RSO Name Guidelines

Student Organization Identity Guidelines
Student organizations are able to identify with Tarleton State University subject to the following guidelines:
• The student organization has RSO status. The RSO should not be confused with a university department, program or initiative; and
• The student organization identity does not interfere with the integrity of Tarleton State University’s trademarks or intellectual property

Student Organization Names
Registered student organizations including club sports may use the Tarleton State name so long as there is a distinction demonstrating the group’s status as a separate entity from Tarleton State University. The name must identify the organization as a student-based organization, and not a Tarleton State University department, program or initiative.

An RSO may choose one of the following:
• Include “at Tarleton State” after the name (e.g. Chess at Tarleton State)
• Include “Club,” “Students for …,” “Chapter,” “Association,” “Society,” “Fraternity,” “Sorority” or “Organization (e.g., Tarleton State Chess Club, Tarleton State Student Gymnastics, Tarleton State Archery Society) NOTE: “Tarleton State” is preferred over “Tarleton” if there is space to do so.

Use of the Word “Team”
To prevent giving the false impression that Tarleton State officially has launched a particular athletics program, “Team” can only be included in the name if there is not an NCAA equivalent. If there is, “Club” or another separating word must be used in place of or in conjunction with “Team.” Email [email protected] to confirm if a sport or event is NCAA sanctioned. Send the confirmation to [email protected].
• e.g., NCAA: Tarleton State Women’s Soccer Club, Tarleton State Club Tennis, Tarleton State Lacrosse Club Team
• e.g., not NCAA: Tarleton State Rodeo Team, Tarleton State Meats Judging Team

Use of the Word “Texan(s)”
Student organizations may use the word “Texan(s)” in their organization name, but it may not be formed in a way that could be construed that the university has taken an official position. Neither Tarleton State nor Texan(s) can be used in an inclusive way to suggest that all Tarleton State students/employees partake or agree.
• Acceptable: Texan Republican Club, Texan Knitting Organization
• NOT Acceptable: Texans for (political candidate), Knitting Texans

Recreation Sports Names
If a Rec Sports team opts not to use “at Tarleton State” or a separating word like “Club,” or “Intramural,” they are permitted to use “Texan” before their sport name.
• e.g., Texan Ultimate Frisbee, Texan Flag Football

All names must be approved by the office of Licensing and Trademarks. Abuse of this policy (e.g. poor representation of Tarleton State University, and/or failure to follow branding guidelines and policy in obtaining permission to use university marks) could result in disciplinary action and removal of “Tarleton” or “Texan(s)” from club name.

Step 3: Obtain an art proof from the licensed vendor

Have the licensed vendor provide you with a .jpg, .png or .pdf version of the design in question.

Step 4: Submit your merchandise request form with art proof

Step 5: Receive e-mail approval from Licensing

Forms will be reviewed within 48 hours. Allow at least a week to start on an apparel/merchandise project so a vendor can price, source and decorate items. Contact your group’s adviser for assistance.

Step 6: Order merchandise

An approved merchandise request is the green light to order.