Step 1: Choose a licensed vendor
Find licensed vendors at: https://clc.com/license-search/
Common Merchandise Product Categories:
Banners
Signage Products – Flags/Banners
Candy
Consumables – Non-Chocolate/Sugar Confections
Lanyards
Gifts & Novelties – Miscellaneous – Lanyards
Notepads
Stationary – Notepads
Pens/Pencils
School Supplies – Writing Instruments
Polo Shirts
Men’s Fashion Apparel – Men’s Golf/Polo Shirts
Women’s Fashion Tops – Women’s Golf/Polo Shirts (non-performance)
Stickers
Stationary – Stickers/Labels
Signs
Signage Products – Signs
T-shirts
Men’s/Unisex T-shirts – Men’s/Unisex T-shirts (short sleeve-blend)
Men’s/Unisex T-shirts – Men’s/Unisex T-shirts (short sleeve-cotton)
Men’s/Unisex T-shirts – Men’s/Unisex T-shirts (short sleeve-synthetic)
Table Cloths
Domestics – Linens
Tumblers
Drinkware – Plastic Double Wall Tumbler
Drinkware – Plastic Single Wall Tumbler
Drinkware – Plastic Stainless Steel Tumbler
Step 2: Choose your mark
Student organizations that need assistance creating a design should contact a licensed vendor or Student Engagement & Success Marketing. Direct logo and design questions should be directed to [email protected]. All logos bearing the Tarleton name/image/likeness must follow our Branding Guidelines. For assistance with student organization logo use, contact Kei Bermea [email protected].
Club Sports
Prior to ordering items, Tarleton State club sports teams must contact the Club Sports Coordinator for approval. Policies regarding logo use can be found in the Branding Guidelines.
Club sports teams that have an NCAA counterpart must use “Club” or something similar on all items, including but not limited to jerseys, promotional pieces, travel gear and marketing, advertising and social media accounts.
RSO Name Guidelines
Student Organization Identity Guidelines
Student organizations are able to identify with Tarleton State University subject to the following guidelines:
• The student organization has RSO status. The RSO should not be confused with a university department, program or initiative; and
• The student organization identity does not interfere with the integrity of Tarleton State University’s trademarks or intellectual property
Student Organization Names
Registered student organizations including club sports may use the Tarleton State name so long as there is a distinction demonstrating the group’s status as a separate entity from Tarleton State University. The name must identify the organization as a student-based organization, and not a Tarleton State University department, program or initiative.
An RSO may choose one of the following:
• Include “at Tarleton State” after the name (e.g. Chess at Tarleton State)
• Include “Club,” “Students for …,” “Chapter,” “Association,” “Society,” “Fraternity,” “Sorority” or “Organization (e.g., Tarleton State Chess Club, Tarleton State Student Gymnastics, Tarleton State Archery Society) NOTE: “Tarleton State” is preferred over “Tarleton” if there is space to do so.
Use of the Word “Team”
To prevent giving the false impression that Tarleton State officially has launched a particular athletics program, “Team” can only be included in the name if there is not an NCAA equivalent. If there is, “Club” or another separating word must be used in place of or in conjunction with “Team.” Email [email protected] to confirm if a sport or event is NCAA sanctioned. Send the confirmation to [email protected].
• e.g., NCAA: Tarleton State Women’s Soccer Club, Tarleton State Club Tennis, Tarleton State Lacrosse Club Team
• e.g., not NCAA: Tarleton State Rodeo Team, Tarleton State Meats Judging Team
Use of the Word “Texan(s)”
Student organizations may use the word “Texan(s)” in their organization name, but it may not be formed in a way that could be construed that the university has taken an official position. Neither Tarleton State nor Texan(s) can be used in an inclusive way to suggest that all Tarleton State students/employees partake or agree.
• Acceptable: Texan Republican Club, Texan Knitting Organization
• NOT Acceptable: Texans for (political candidate), Knitting Texans
Recreation Sports Names
If a Rec Sports team opts not to use “at Tarleton State” or a separating word like “Club,” or “Intramural,” they are permitted to use “Texan” before their sport name.
• e.g., Texan Ultimate Frisbee, Texan Flag Football
All names must be approved by the office of Licensing and Trademarks. Abuse of this policy (e.g. poor representation of Tarleton State University, and/or failure to follow branding guidelines and policy in obtaining permission to use university marks) could result in disciplinary action and removal of “Tarleton” or “Texan(s)” from club name.
Step 3: Obtain an art proof from the licensed vendor
Have the licensed vendor provide you with a .jpg, .png or .pdf version of the design in question.
Step 4: Submit your merchandise request form with art proof
Step 5: Receive e-mail approval from Licensing
Forms will be reviewed within 48 hours. Allow at least a week to start on an apparel/merchandise project so a vendor can price, source and decorate items. Contact your group’s adviser for assistance.
Step 6: Order merchandise
An approved merchandise request is the green light to order.