B.S. in Digital Media Studies

Follow your passion to a successful career in digital design. Our bachelor’s degree in digital media studies will help you get there. With an interdisciplinary approach, we integrate creative arts with technical fields through coursework from a variety of colleges and departments, including Fine Arts, Computer Science, Communications, English and Business. As a digital media studies major, you’ll develop technical skills in web development, multimedia and interactive design, game design, application design, electronic business and marketing, digital graphics and e-marketing. You’ll also develop a strong commitment to artistic quality and critical thinking for the ability to design your own applications, video games, animations, short films and more. Choose from concentrations in Multimedia Production and Video Game Design.

Many other universities with schools for film, game design and other fields in digital media separate their creative and technical disciplines, so a student must choose one field or the other. Fields like video game design and interaction design require both technical and aesthetic skills. At Tarleton, we offer a variety of opportunities to develop both in the same undergraduate degree program.

What is Digital Media Studies?

Digital media studies explores new and emerging digital communication trends and technologies, including computer software and applications, and teaches you how to use these tools to meet any creative challenge you encounter.

Texas has played a major role in the computer and video game industry since the 1980s. The largest hub for production in the United States outside of California, Texas is home to more than 130 animation, postproduction and visual effects companies that provide support and talent to the local and worldwide film, advertising, education and video game industries.

We implement new courses each year to keep up with the growing and changing industry and provide training in marketable job skills needed to be active and productive in today’s society.

What Can You Do With Your Bachelor’s Degree in Digital Media Studies?

Opportunities for digital media studies majors are available in a wide variety of industries and businesses, including marketing, advertising, entertainment, museum and library science, journalism and more. Their jobs are just as diverse, such as:

  • Graphic Artist
  • Film and Animation Producer
  • Web Developer or Designer
  • Video Game Designer
  • Interaction Designer
  • Multimedia Artist
game jam

Estimated Completion

120 Credit Hours (4 years)

Application Process


Locations Available


Our graduates have designed and sold their own video games, worked at creative design agencies and gone on to graduate programs to earn master’s degrees. You may be interested in Tarleton’s MA in English or MA in Communication Studies, as well as graduate schools across the country for film, game design, fine arts, studio art, digital humanities, film production and documentary studies.

How Much Do Digital Media Studies Graduates Make?

Multimedia artists and animators, which include digital media designers, earned a median annual salary of over $75,000 in 2019, according to the U.S. Bureau of Labor Statistics.

Why Major in Digital Media Studies?

Our small class sizes create an intimate, student-focused learning environment that fosters critical thinking, creativity and technological expertise.

What Classes Will You Take as a Digital Media Studies Major?

The bachelor’s degree program in digital media studies is designed to offer many opportunities for theory application, hands-on learning and student involvement through lecture and seminar projects, studio art, class critiques and individual presentations. The curriculum includes diverse art, communication, computer science, and English courses to provide you with a vast set of creative and technical skills that will give you an upper hand in the current job market.

Explore topics such as multimedia and web design, film and video production, special effects and compositing, 3-D rendering and lighting, object-oriented programming, 2-D animation with digital software, programming and more.

View all required classes for the digital media studies bachelor’s degree.


How Do You Get Started on Your Bachelor’s Degree in Digital Media Studies?

Take the next step toward earning your bachelor’s degree in digital media studies. We have the resources to help you get started.

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