B.S. in Communication Studies
By focusing on providing you with real-world experiences that you need to get a communications job in any industry; government, business, nonprofit, education and more; upon graduation, all of our program concentrations will help you build a well-polished portfolio of work that shows off your skills and talents to your future employer.
Choose one of five concentrations based on the industry you’re interested in working in:
- Journalism and Broadcasting
- Sports Communication
- Public Relations and Social Engagement
- Travel, Event and Activity Management
- Professional and Relational Communication
With an emphasis on hands-on learning and student engagement, our bachelor’s degree in communication studies offers a broad view of communication in a number of different contexts, from mass media communication to interpersonal communication.
What is Communication Studies?
Communication studies is a vast and diverse field that is integral to every industry. Businesses and organizations need employees who communicate well and employers routinely rank communication skills as being very important for their new employees. At Tarleton, you’ll gain real-world learning experiences that build strong portfolios and resumes to showcase your communication abilities. Whether you specialize your degree in journalism, public relations and event planning or sports broadcasting, our students learn to approach communication creatively, which helps them stand out in today’s competitive job market.
What Can You Do With Your Bachelor’s Degree in Communication Studies?
Productive, competent and motivated, our students majoring in communication studies are well-prepared for their first job, as well as a long and rewarding career in any industry, such as media, government, business, nonprofit and education. While earning your bachelor’s degree, you will build a portfolio or resume of work you’ve done to demonstrate your knowledge and skills in your chosen field, from journalism and broadcasting to sports communication to public relations and event management.
Many communication studies majors continue on to graduate programs, such as Tarleton’s graduate certificate or MS in Communication Studies.
120 Credit Hours (4 years)
1Admission to the off-campus locations such as Fort Worth, Midlothian, Waco, and Online require a minimum of 30 transferable credit hours, a 2.0 GPA and that a student be TSI complete.
2Only the Public Relations and Social Engagement and the Travel, Event, and Activity Management concentrations are offered at this location.
How Much Do Communication Studies Graduates Make?
The median annual wage for jobs in media and communication was over $57,000 in May 2018, according to the U.S. Bureau of Labor Statistics.
Why Major in Communication Studies?
We believe that combining coursework with real-world experiences is the best way to prepare students for a career in communications. We strongly encourage and support hands-on learning through internships, service learning and study abroad.
As a communication studies major, you'll have access to our Media Convergence Lab, speaking center, podcast rooms, newsroom, audio and video editing bays, and student-run broadcast studio with green screen and multi-camera setups, as well as industry-standard equipment such as the TriCaster.
In the past, communication studies majors have interned with CBS News, ESPN Radio, Texas Rangers Baseball, Texas Motor Speedway, Fox News, the Academy of Country Music, Rough Creek Lodge in Granbury, the Hico Film Festival and others.
We typically offer two study abroad experiences per year, usually one in the winter and one in the summer. In the past, communication studies majors and faculty have traveled throughout Europe, Asia and South America.
Participate in the Society for Professional Journalists and the Region 8 Conference, Texas Intercollegiate Press Association, Public Relations Student Society of America (PRSSA), Texas Center for Community Journalism, Texan Debate and more.
Program scholarships may be available for undergraduate students majoring in communication studies, such as journalism or public relations majors. Applying for financial aid is easy with the common application.
Learn from award-winning faculty with decades of industry experience
Journalism faculty have written and reported for local and national news organizations. Public relations faculty have worked for political campaigns in various states and in higher education. Event management faculty have planned and executed weddings, live music shows, expos, trade shows and other specialty events. Sports communication faculty have worked in broadcast and post-production for regional sports news outlets. Professional and relational communication faculty have PhDs from major research universities and regularly publish in academic journals
What Classes Will You Take as a Communication Studies Major?
Our curriculum is designed to support each student’s individual talents, interests and goals through specialized and engaging coursework. Explore topics such as interpersonal communication, crisis communication, broadcast journalism, digital video production, environmental communication, travel and tourism, persuasion, social media strategies and more.
Many courses include a service-learning component to get involved with and give back to the Texas community. For example, in Group Process, Decision Making, undergraduate students have developed plans for a community clothing closet to support those in need of clothes or shoes.
How Do You Get Started on Your Bachelor’s Degree in Communication Studies
Take the next step toward earning your bachelor’s degree in communication studies. We have the resources to help you get started.
Actively participate in undergraduate research with guidance from professors. For example, Communication Studies majors may work with the Rural Communication Institute. Current research topics at the Institute include modernizing health care access, advancing educational opportunities with Internet access, community resiliency planning and reaching hard-to-reach populations with the Census.
Tarleton is the new host site of the Texas Center for Community Journalism, an online resource for Texas community newspapers and journalists that provides support, training and workshops, as well as the professional journal, Community Journalism.
What Bachelor’s Degrees are Related to Communication Studies?
- BS in Digital Media Studies
- BA in English
- BS in Agricultural Services and Development
- BBA in Marketing
- BBA in General Business