Enrollment Management

The offices comprising Enrollment Management will serve as a model of collaboration in providing a cohesive, supportive, and seamless network for students from their first inquiry through graduation. Each member of the Enrollment Management team will strive to achieve optimal enrollments through progressive recruitment and retention efforts. As a division centered around collaboration and information management, EM will seek to exert a positive influence in optimizing enrollment at every level.

Our Mission

The mission of Enrollment Management at Tarleton State University is to use evidence-based strategies to attract and retain a population of students who meet the university’s overall and programmatic goals for quality, quantity, and diversity.



Dr. Javier Garza

Vice President of Enrollment Management

Mike Barnette

Assistant Vice President of Prospective Student Engagement


Assistant Vice President Enrollment Management

Enrollment Management Staff

Staci Lowe

Staci Lowe

Executive Assistant II

Office of Financial Aid

Stephanie Astello
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Stephanie Astello

FA Advisor II

Krista Fritz

FA Records Specialist

Lucas Malone

FA Advisor I

Josiah Mendoza

FA Processing Coordinator

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Crystal Smith

Ashley Newsome

FA Advisor II

Amanda Petrosian

Director, FA Operations

Marissa Proctor

FA Advisor I Waco

Crystal Martinez Smith

Assistant Director FA Client Services

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Kathy Purvis

Executive Director, Student Financial Services

Michelle Wright

FA Associate III

Office of Scholarships

Rachel Adams 2
Tracy King 4
Nichole Trussell 3

Rachel Adams

FA Advisor I

Tracy King

Scholarship Advisor I

Nichole Trussell

Assistant Director Scholarships

Shawndi Wilson

Director, Scholarships

Office of Veteran Services

Alexis Malveaux
Nona Williamson 1

Stephanie Kittelson

Assistant Director, Veterans Services

Alexis Malveaux

Veterans Affairs Coordinator

Nona Williamson

Staff Technician

Campus Welcome Center

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Savannah Trantham

Director Campus Welcome Center

New Student Programs

Cameron Ellner
Kristy OKeefe

Cameron Ellner

New Student Programs Coordinator

Kristy O’Keefe

Director New Student Programs

Enrollment Data

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Jake Hoon

I.T. Manager III

Sherri Keene

End User Support Specialist III

Carrie Noll

Enrollment Data Support Specialist I

Undergraduate Recruitment

Jorge Caballero 13
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Jorge Caballero

Paying for College Outreach Advisor

Carina Campos

Admissions Counselor II Fort Worth

Alex Ditto

Recruitment Coordinator Regional

Danielle Dunigan

Recruitment Coordinator Waco


Alex Jenkins

Admissions Counselor II

Chelsea Kirby

Senior Recruitment Coordinator

Erin Mace

Admissions Counselor II Fort Worth

Adrian Manning

Admissions Counselor II

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Halie Moore

Admissions Counselor II

Kajsa Pearson

Director, Undergraduate Recruitment

Paola Salazar

Admissions Counselor II

Shane Scott

Senior Recruitment Coordinator – Stephenville

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Alex Tan

Recruitment Coordinator Fort Worth

Abby Valenta

Admissions Counselor II Waco

DJ Williams

Admissions Counselor II

Enrollment Communications

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Callie Smith

Bailey Bennetch

Assistant Director Enrollment Communications

Rhett Gore

E-Communications Specialist

Lainey Page

Director Enrollment Communications

Callie Smith

Enrollment Communications Coordinator – Waco

P16 Relations

Bernard Rebekah 5582
Amy Linton
Mendoza Laura 5575 1

Rebekah Bernard

Coordinator Student Services

Amy Linton

Academic Success Coach II

Laura Mendoza

P16 Relations Coordinator


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Chelse Alvarado

Admissions Processor

Kate Barton

Program Aide

Becca Bishop

Program Specialist 

Callie Duke

Transcript Analyst III

Tanya Elston
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Tanya Elston

Admissions Coordinator II

Karen Hanshew

Administrative Coordinator I

Cindy Hess

Director, Admissions

Sally Lloyd

Program Aide (Retired)

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Brenna Powell1
Christy Price 2
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Sandra Olivan

Program Aide (Retired)

Brenna Powell

Admissions Program Specialist I

Christy Price

Application Processor

Rachel Shelton

Program Aide

Janis Shoot 1
Emily Treadaway
Trudy Woody 1

Janis Shoot

Admissions Processor

Emily Treadaway

Assistant Director, Admissions

Trudy Woody

Clerk IV – Transfer Processor

Enrollment Management Calendar