Marketing (Masters of Science)
Overview
Introducing the Dr. Sam Pack Dr. Sam Pack College of Business’ M.S. in Marketing program – an exciting opportunity to elevate your expertise and thrive in the dynamic world of marketing leadership.
Tarleton State’s 100% online Master of Science (M.S.) in Marketing is designed for professionals seeking to excel in strategic marketing roles. Embrace a program that goes beyond, fostering innovative thinking and providing the skills essential for success in today’s competitive business landscape.
Our commitment to excellence is reflected in our AACSB accreditation, ensuring the highest standards in business education. As a testament to our dedication, we are thrilled to announce the launch of the MS in Marketing program, crafted to meet the demands of the industry and empower you to become influential marketing leaders.
Discover a program that not only meets national standards but exceeds them, shaping marketing professionals who stand out in the competitive business landscape. Elevate your career with Tarleton State University’s MS in Marketing – where innovation meets success. Apply now and embark on a transformative journey toward marketing excellence.
What is Business Marketing?
Navigating a multitude of sectors and industries, a career in marketing unfolds a dynamic landscape of strategic influence and innovation. Stepping into a leadership role in marketing demands specialized expertise, a profound comprehension of market dynamics, and the capability to guide and inspire. Elevate your career in the ever-evolving world of marketing, where success is driven by a deep understanding of consumer behavior, creative communication, and the strategic prowess to shape market trends. Embrace the realm of marketing leadership, where your skills become the driving force behind impactful campaigns, brand positioning, and market dominance.
Why Study Marketing Online?
Unlock the potential of your career with Tarleton’s online Master of Science in Marketing program. Immerse yourself in a dynamic blend of theory and hands-on practice, fostering professional development and honing your strategic marketing skills. Opting for online learning not only offers the flexibility to manage your coursework according to your schedule but also ensures an accredited business education that equips you with the specialized expertise sought by employers. Elevate your marketing career by choosing the online MS in Marketing at Tarleton State University, where flexibility meets excellence, and where you’ll acquire the skills and knowledge demanded by today’s dynamic marketing landscape.
Estimated Completion
Non-Thesis Track – 30 Credit Hours (24 months)
Application Process
Cost
Locations Available
College
What Can You Do With a Masters Degree in Marketing?
A master’s in Marketing equips individuals with advanced knowledge and skills to thrive in a wide variety of roles within the dynamic field of marketing.
These are just a few examples of business marketing career opportunities:
- Marketing Manager: Develop and implement strategic marketing plans to promote products or services, overseeing campaigns and ensuring brand visibility.
- Digital Marketing Specialist: Focus on online channels, utilizing SEO, social media, and analytics to enhance digital presence and drive customer engagement.
- Product Manager: Lead the development and launch of new products, collaborating with cross-functional teams and conducting market research.
- Brand Manager: Build and maintain a positive brand image by developing brand strategies, overseeing advertising efforts, and ensuring consistent messaging.
- Market Research Analyst: Collect and analyze data to identify market trends, consumer behavior, and competitive landscapes, providing insights to support strategic decision-making.
- Public Relations Manager: Manage communication between an organization and its audience, crafting press releases, organizing events, and maintaining a positive public image.
- Social Media Manager: Create and execute social media strategies, manage content creation, and engage with audiences across various platforms to enhance brand visibility.
- Content Marketing Specialist: Develop and implement content strategies, creating compelling and relevant content to attract and retain target audiences.
- Sales Manager: Coordinate sales teams, set targets, and develop strategies to maximize product or service sales.
- Event Marketing Manager: Plan and execute events to promote products or services, coordinating logistics, and ensuring a seamless brand experience for attendees.
What classes will you take as a Marketing graduate student?
The curriculum for our online marketing degree combines graduate marketing courses with a specialized concentration that allows you to customize half of your course work. Course topics in the concentrations include social media analytics, new communication technology, intercultural technical writing, grant and proposal writing, managing information systems, law for sport and recreation, econometrics, and sports finance.
Certain concentrations have an optional thesis track, which allows you to design and conduct your own research project that can help you prepare for doctoral degree programs.
View all required classes for the online MS in Marketing degree.
Accreditation
Tarleton’s online Master of Science in Marketing, accredited by the AACSB, also proudly holds accreditation from SACSCOC, further exemplifying our unwavering commitment to excellence in business education and ensuring the advancement of our students’ careers in business management.
- The Association to Advance Collegiate Schools of Business (AACSB)
- Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
What master’s degree programs are related to Marketing?
- MBA in Business Administration
- M.S. in Human Resources Management
- M.S. in Logistics and Supply Chain Management
- M.S in Management
Why Study Marketing?
The online Master of Science in Marketing program at the Dr. Sam Pack College of Business holds accreditation from AACSB, a globally recognized standard of excellence in business education. This accreditation ensures that students receive a high-quality education, with a curriculum designed to meet rigorous academic standards and prepare them for success in the dynamic field of marketing.
Tailored for working professionals, the program offers the flexibility of online learning, allowing students to balance their academic pursuits with professional and personal commitments. This format provides the convenience of accessing coursework from anywhere, enabling students to apply marketing concepts and strategies to real-world scenarios while maintaining their career momentum.
Graduating from an AACSB-accredited program at the Dr. Sam Pack College of Business not only signifies academic excellence but also enhances the credibility of your Master of Science in Marketing degree. Employers often prioritize candidates with degrees from accredited institutions, recognizing the rigorous standards and quality education. This accreditation adds significant value to your resume, opening doors to a broader range of career opportunities and increasing your competitiveness in the job market within the field of marketing.
Student Resources
Want to know what online learning looks like? Prospective students can experience firsthand the excellence of our Dr. Sam Pack College of Business graduate courses by sampling one in Canvas, gaining valuable insights into our innovative curriculum and fostering confidence in their decision to pursue advanced business education with us.
The Dr. Sam Pack College of Business Graduate Programs provides extensive academic support services, including an online orientation, library resources, a Writing Center offering assistance throughout the writing process, and a Tutoring and Learning Center focused on empowering students to develop effective learning techniques, ensuring their success in various academic pursuits.
Student Services and Resources
Explore a comprehensive range of student services and resources at Tarleton, including academic advising, registration assistance, financial aid support, resources for maintaining satisfactory academic performance, scholarship opportunities, veteran services, counseling services, career support, and information on internships and student organizations, all aimed at enhancing the overall student experience.
Learn More about Tarleton’s Master in Marketing Program
Learn more about graduate studies at Tarleton!