Master of Science in Marketing
Introducing the Dr. Sam Pack College of Business’ MS in Marketing program – an exciting opportunity to elevate your expertise and thrive in the dynamic world of marketing leadership.
The Dr. Sam Pack College of Business’ 100% online Master of Science in Marketing is designed for professionals seeking to excel in strategic marketing roles. Embrace a program that goes beyond, fostering innovative thinking and providing the skills essential for success in today’s competitive business landscape.
Our commitment to excellence is reflected in our AACSB accreditation, ensuring the highest standards in business education. As a testament to our dedication, we are thrilled to announce the launch of the MS in Marketing program, crafted to meet the demands of the industry and empower you to become influential marketing leaders.
Discover a program that not only meets national standards but exceeds them, shaping marketing professionals who stand out in the competitive business landscape. Elevate your career with Tarleton State University’s MS in Marketing – where innovation meets success. Apply now and embark on a transformative journey toward marketing excellence.
What is Marketing?
Navigating diverse sectors and industries, a career in marketing unfolds a dynamic landscape of strategic influence and innovation. Stepping into a leadership role in marketing demands specialized expertise, a profound comprehension of market dynamics, and the capability to guide and inspire. Elevate your career in the ever-evolving world of marketing, where success is driven by a deep understanding of consumer behavior, creative communication, and the strategic prowess to shape market trends. Embrace the realm of marketing leadership, where your skills become the driving force behind impactful campaigns, brand positioning, and market dominance.
Why Study Marketing?
Unlock the potential of your career with Tarleton’s online Master of Science in Marketing program. Immerse yourself in a dynamic blend of theory and hands-on practice, fostering professional development and honing your strategic marketing skills. Opting for online learning not only offers the flexibility to manage your coursework according to your schedule but also ensures an accredited business education that equips you with the specialized expertise sought by employers. Elevate your marketing career by choosing the online MS in Marketing at Tarleton State University, where flexibility meets excellence, and where you’ll acquire the skills and knowledge demanded by today’s dynamic marketing landscape.
Estimated Completion
30 Credit Hours (24 months)
Application Process
Cost
Locations Available
College
Graduate Profile
- Graduate Survey
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Tailored Program for Your Convenience
Experience the ultimate convenience with our online delivery format, designed to harmonize seamlessly with your academic, work, and personal commitments. With coursework available in 5, 8, 10, or 16-week intervals, alongside rolling admissions and flexible enrollment options, you have the freedom to embark on your MS-Marketing journey at your own pace. Achieve your goals in as little as 24 months, as we cater to diverse schedules and preferences, ensuring your path to success is as convenient as it is enriching.
What Can You Do With a Masters Degree in Marketing?
An MS in Marketing prepares you for diverse opportunities for individuals to apply skills and knowledge in various industries and roles.
These are just a few examples of business marketing career opportunities:
- Brand Manager: Develop and execute strategies to build and maintain a strong brand identity, increase brand
awareness, and drive customer engagement. - Digital Marketing Specialist/Manager: Plan and execute digital marketing campaigns across various
online platforms, including social media, email marketing, and search engine optimization (SEO). - Market Research Analyst: Conduct market research and analyze data to identify consumer trends, assess market demand, and inform marketing strategies and decision-making
- Product Marketing Manager: Develop marketing plans and strategies for specific products or product lines, including product positioning, pricing, and promotional activities
- Advertising Manager/Creative Director: Oversee advertising campaigns and creative projects, collaborating with designers, copywriters, and media planners to create compelling messaging and visuals.
- Public Relations (PR) Specialist/Manager: Manage public relations activities to enhance brand reputation, maintain positive media coverage, and manage crisis communications when necessary.
- Marketing Communications Manager: Develop and implement integrated marketing communications strategies, including advertising, public relations, and promotional activities, to effectively reach target audiences.
- E-commerce Manager/Director: Lead e-commerce initiatives, including website management, online sales strategies, and digital customer experience optimization, to drive online revenue growth.
- Customer Relationship Manager (CRM): Implement and manage customer relationship management systems and strategies to enhance customer loyalty, retention, and satisfaction.
- Content Marketing Manager: Develop and execute content marketing strategies to create and distribute valuable, relevant content to attract and engage target audiences, ultimately driving customer acquisition and retention.
Academic Preparation
Regardless of your academic background, you are welcome to join our program. We recommend starting with MKTG 5308: Marketing Strategy as your first class, which lays the foundational groundwork for success. Whether you come from a marketing, other business background, or background outside of the Dr. Sam Pack College of Business, our curriculum caters to all. Required courses develop essential skills, while electives allow for specialization. Similar to how a business undergraduate degree prepares you for an MBA, our program equips you with the necessary expertise for the field, ensuring readiness for advanced studies and future career prospects. Whether you have a marketing, business, or other academic background, our program supports all learners in their journey towards success in marketing.
Master of Science in Marketing Course Work
Our online marketing degree curriculum seamlessly blends essential graduate marketing courses with elective options tailored to your career aspirations. In the first semester, students will delve into foundational topics such as marketing strategy, followed by courses in marketing research, advanced consumer behavior, digital marketing and analytics, new product development, and advertising strategy. Beyond these core courses, you’ll have the flexibility to select four electives that align perfectly with your professional objectives.
View all required classes for the MS in Marketing degree.
Accreditation
The Dr. Sam Pack College of Business’ online MS in Marketing, accredited by AACSB, also proudly holds accreditation from SACSCOC, further exemplifying our unwavering commitment to excellence in business education and ensuring the advancement of our students’ careers in business management.
- The Association to Advance Collegiate Schools of Business (AACSB)
- Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
What Master’s Degree Programs are Related to Marketing?
- MBA in Business Administration
- M.S. in Human Resources Management
- M.S. in Logistics and Supply Chain Management
- M.S in Management
Learn More About Tarleton’s Master of Science in Marketing
The Dr. Sam Pack College of Business offers an online Master of Science in Marketing designed to jumpstart or advance your business career. Request information to learn more about earning an online MS in Marketing through Tarleton State University.
- Graduate Catalog
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- Program Video
- Webinar (Coming Soon)
- Student Guidebook
- Advising Guide
Why Study Marketing?
The online Master of Science in Marketing program at the College of Business is accredited by AACSB, a globally recognized standard of excellence in business education. This accreditation assures students of a top-tier education, featuring a curriculum meticulously crafted to meet stringent academic benchmarks. Graduates emerge well-equipped to excel in the ever-evolving realm of marketing.
Designed with working professionals in mind, our program offers the flexibility of online learning, empowering you to harmonize your academic journey with your professional and personal responsibilities. This format affords you the convenience of accessing coursework from anywhere, facilitating the application of marketing concepts and strategies to real-world scenarios while propelling your career forward.
Graduating from an AACSB-accredited program at the College of Business not only signifies academic excellence but also bolsters the credibility of your Master of Science in Marketing degree. Employers often prioritize candidates with degrees from accredited institutions, acknowledging the rigorous standards and quality education they offer. This accreditation adds substantial value to your resume, broadening the scope of career opportunities available to you and enhancing your competitiveness in the marketing job market.
Student Resources
Want to know what online learning looks like? You can experience firsthand the excellence of our College of Business graduate courses by sampling one in Canvas, gaining valuable insights into our innovative curriculum and fostering confidence in your decision to pursue advanced business education with us.
The College of Business Graduate Programs provides extensive academic support services, including an online orientation, library resources, a Writing Center offering assistance throughout the writing process, and a Tutoring and Learning Center focused on empowering you to develop effective learning techniques, ensuring your success in various academic pursuits.
Explore a comprehensive range of student services and resources at Tarleton, including academic advising, registration assistance, financial aid support, resources for maintaining satisfactory academic performance, scholarship opportunities, veteran services, counseling services, career support, and information on internships and student organizations, all aimed at enhancing your overall experience.
Learn more about graduate studies at Tarleton!