{"id":1168,"date":"2025-04-08T20:47:53","date_gmt":"2025-04-08T20:47:53","guid":{"rendered":"https:\/\/www.tarleton.edu\/wordpress-tutorials\/?page_id=1168"},"modified":"2025-04-08T20:47:53","modified_gmt":"2025-04-08T20:47:53","slug":"alt-text","status":"publish","type":"page","link":"https:\/\/www.tarleton.edu\/wordpress-tutorials\/alt-text\/","title":{"rendered":"Alt Text Guidelines"},"content":{"rendered":"\n
What is Alt Text?<\/h2>\n\n\n\n
Alternative text (alt text) helps visually impaired users understand the content of images using screen readers. It also improves SEO by providing context for search engines.<\/p>\n\n\n\n
To ensure accessibility and compliance, all meaningful images should have appropriate alt text.<\/p>\n\n\n\n
If you’re unsure how to write alt text, ask yourself: “If I couldn’t see this image, what would I need to know about it?”<\/em><\/p>\n\n\n\n
Key Rules for Writing Alt Text:<\/h3>\n\n\n\n
\n
\u2705\u00a0Be descriptive but concise:<\/strong>\u00a0Limit alt text to one or two sentences. Aim for under 125 characters total in length.<\/li>\n\n\n\n
\u2705\u00a0Focus on the image’s purpose:<\/strong>\u00a0Describe what’s important, not every detail.<\/li>\n\n\n\n
\u274c\u00a0Avoid redundant phrases:<\/strong>\u00a0Do not use “image of”, “picture of”, or “logo of” – screen readers already identify it as an image.<\/li>\n\n\n\n
\u2705\u00a0Use proper grammar:<\/strong>\u00a0Capitalize the first letter of a sentence, end whole sentences with a period, and avoid spelling mistakes.<\/li>\n\n\n\n
\u2705\u00a0Use keywords naturally:<\/strong>\u00a0Good alt text can improve search visibility, but avoid keyword stuffing.<\/li>\n\n\n\n
\u274c\u00a0Avoid text heavy images:<\/strong>\u00a0Do not use images that contain an excessive amount of text – screen readers cannot see this and convey it to the user.\n
![\"A](\"https:\/\/www.tarleton.edu\/wordpress-tutorials\/wp-content\/uploads\/sites\/309\/2025\/04\/Fw2.png\")
<\/figure>\n