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University Web Guidelines and Requirements

Web Technical Guide

(For standard template, not the new responsive format) Information about heading formats, creating links, navigation links, embedding widgets, text formats, template options, image sizing and more.

Web Communications Guide

Information about writing for the web, key messages, tone of voice, grammar, appropriate vocabulary, proper content structure, choosing good images, file naming, and more.

Please see our Web Site Terms for Service for additional requirements.

If you would like to request to post information on the University Homepage, please see the Tarleton Homepage Guidelines.

System and design requirements for your web site

Departments, Faculty/Staff, Organizations:

Tarleton is currently using a content management system called Cascade CMS.  All websites are developed and maintained inside this web-based application in order to provide better usability, accessible content, consistency of branding, and ease of updating information. This includes departmental, program, course, and faculty web sites.

Cascade requirements of use can be found on the Cascade Guidelines Page, and training modules can be accessed at the Cascade CMS Tutorial Website.  To receive a Cascade account, please visit the Web Accounts page.

There must be a designated web content editor in your area to keep the website up-to-date at all times. Contact information for this web content editor must also be documented on the particular website's homepage. Contact University Web Strategy for training when needed.

Color Requirements

The correct "Tarleton Purple" color codes:
Hex: #4F2D7F
RGB: (79,45, 127)

Please do not choose your own shade of purple. Color gradients are fine, but try to keep the main focal purple color as described above.

Some good secondary color choices:
White: #FFFFFF; RGB(255,255,255)
Black: #000000; RGB(0,0,0)

Images & Accessibility

All images must have alternate text tags so that a person unable to see the image can understand the content and meaning for its use, and so that we may comply with accessibility law under the Texas Administrative Code 206.

Large photos (such as those directly off of a camera) should not be used without shrinking them down first. Use a program such as Paint (available on most Microsoft systems), Adobe Photoshop (available to all employees for free and discounted for home use), or a free Photo Resizer program. It is not good practice to shrink photos directly on the HTML page, as this does not change the actual file size.

If you would like to use the official Tarleton logo, contact Creative Services regarding logo use.

Usage of image maps is not condoned.

More accessibility information is available on the Web Accessibility page.

University Calendar System

The online university calendar system can be used to enter university-sponsored events for sharing event information with all audiences. Entries to the university calendar must be added through the LiveWhale calendar system and:

  1. Be an actual event with a date, time and location,
  2. Be sponsored by the university or a university department or organization,
  3. Have an event contact provided with a phone number and/or email address,
  4. List detailed information about the event so that the audience is informed as to what the event entails (not vague),
  5. Have at least one calendar category and one department assigned to the entry.

If you would like a calendar category feed added to your department or organization webpage, contact University Web Strategy for set-up and access.

Vanity/Shortened URL's

A vanity/shortened URL is a short and easy-to-remember web address that can be created to forward to a Tarleton page. Vanity URL requests must be directed to University Web Strategy.

We have an official shortened URL for Tarleton:

For more information, please contact x1819 or

Multimedia (Flash, Videos, Audio, Animation, etc.)

Web content editors do not have HTML access to Cascade Server in order to embed multimedia.

Use of technologies that require plug-ins or that use features of one particular browser should be avoided or kept to a minimum. Links to plug-in download sites should be included in any site that requires additional software.

A web page using Java applets or other plug-ins (e.g., Flash) that are not accessible shall provide an alternative which is accessible.

Ensure that moving, blinking, scrolling, or auto-updating objects or pages may be paused or stopped.

You Tube YouTube

You may create your own YouTube account for placing your videos online.  If the video could be used for promotional purposes, you may request to place the video on Tarleton's official YouTube account located at  University Web Strategy will need to review the video before placing it on the official Tarleton YouTube account. The video can be embedded (linked to) from the YouTube account and placed inline on your departmental web site*.

Please be aware of any copyright issues that might hamper your video from being placed on the public YouTube service before creating/purchasing them.  We suggest that you give credit where applicable on your actual video, perhaps as an extra slide at the very end. Also note that file size and file formats will need to be approved by University Web Strategy before they can be uploaded to Tarleton's official YouTube account.


We request that you do not place any video or audio media on the web server (WWW).

You must provide a text equivalent (transcript) for stand-alone audio and video with audio in order to comply with Texas Administrative Code 206.

You may contact University Web Strategy at x1819 or for assistance with your video/audio placement needs.

Privacy & Collecting Form Data

All forms that gather information from visitors must have a link to Tarleton’s Privacy Policy.

In adherence to the Tarleton Privacy Policy, the use of cookies to collect personal information about a visitor is prohibited. Collection of information such as email addresses must be supplied voluntarily by the visitor.

Special precautions must be taken when collecting sensitive data via web forms, such as social security numbers, passwords, or pin numbers. Contact University Web Strategy to discuss options for collecting this data via the web. Only collect this data when absolutely necessary.

All web-based forms must have Tarleton State University branding on them in some form at the top of the page.  The form may be embedded into a Tarleton web page using an iframe, otherwise, a Tarleton-branded header graphic should be placed at the top of the form page.

University Web Strategy will assist in creating forms for departments, faculty, and organizations.  Please call us at x1819 to discuss your form needs.

Domain Name Usage and Purchase

Ownership of Tarleton domain names

Tarleton must own all rights in the Internet domain names used by all departments, organizations and units within the university. Therefore all faculty, staff and students must cooperate with Tarleton's Department of Marketing & Communications in new acquisition or transfer of ownership for current domain names and websites used for all official Tarleton purposes or activities.

New Domain Name Registration

Tarleton encourages departments, organizations and units within the university to use the domain whenever possible. Use of directory names under this domain requires no cost. By doing this, it will help the university to reduce 1) cost, 2) the proliferation of Tarleton-related domains, 3) additional resources needed for domain name management and 4) the risks associated with unintended expirations for heavily used sites.

If you wish to purchase a domain name (.com, .net, .info, etc.) for usage with a Tarleton-owned website, please consult University Web Strategy by calling 254-968-1852 or email


Questions or Assistance

If you have any questions or need assistance, please contact us at 254-968-9885 and press 4.