Research Priorities & Publications

Research Priorities

  • investigate generational perceptions (i.e. millennial, baby boomers, generation X) of social media in various contexts
  • determine the best practices of using social media (i.e. Facebook, Twitter, Foursquare) to reach potential customers and retain current customers
  • investigate how social media (i.e. Facebook, Twitter, Foursquare) can be used to facilitate communication within organizations
  • examine current organizational policies focused on social media in the workplace
  • explore social media and privacy issues
  • determine innovative methods to facilitate training and develop through social media
  • determine the best practices of using social media (i.e. Facebook, Twitter, Foursquare) in the classroom environment

Current Research Research Interests of @TSMRI Board Members

Baker, Dr. Credence – Education and Social Media

Edwards, Dr. Jennifer – Higher Education Recruitment/Retention and Social Media, Tourism/Travel and Social Media, Crisis Management and Social Media, Solving Problems Through Social Media Approaches, Businesses and Social Media, Millennials/New Silent Generation and Social Media

Edwards, Dr. Tony – Online Education and Social Media

Maben, Dr. Sarah – Public Relations and Social Media

Mulhern, Ms. Yvonne – Libraries and Social Media

Current Research Research Interests of @TSMRI Social Media Coaches

Carroll, Torri – Non-Profits and Social Media, Public Relations and Social Media

Greening, Katlyn – Non-Profits and Social Media, Sororities and Social Media

Greer, Victoria – Public Relations/Marketing and Social Media, Wedding Planning and Social Media

Hicks, Amanda – Education and Social Media, Psychology and Social Media, Business and Social Media

Morgan, Randi – Public Relations and Social Media

Publications

Baker, C., Maben, S. K., & Edwards, J. (in press). An Instructor’s Blueprint: Strategies for Establishing and Sustaining Social Presence in the Online Learning Environment in Student-Teacher Interaction in Online Learning Environments. Hershey, PA: IGI Global.

Finney, D. & Baker, C. (2013). High- and low-tech strategies for engaging under resourced learners in the sciences. To appear in The Journal of the Effective Schools Project.

Edwards, J. & Maben S. (2013). Flog (fake blog). In K. Harvey (Ed.), Encyclopedia of Social Media and Politics. Newbury Park, CA: SAGE Publications.

Edwards, J. & Baker, C. (2013). Foursquare. In K. Harvey (Ed.), Encyclopedia of Social Media and Politics. Newbury Park, CA: SAGE Publications.

Edwards, J. & Edwards, A. C. (2013). Google+. In K. Harvey (Ed.), Encyclopedia of Social Media and Politics. Newbury Park, CA: SAGE Publications.

Edwards, J. & Maben, S. (2013) Mashable. In K. Harvey (Ed.), Encyclopedia of Social Media and Politics. Newbury Park, CA: SAGE Publications.

Edwards, J. & Hefner, A. (2013). Social Media Career Wreckers. In K. Harvey (Ed.), Encyclopedia of Social Media and Politics. Newbury Park, CA: SAGE Publications.

McCamey, R. B., Wilson, B. (2013). In June Wei (Ed.), Internet Dependence and Academic Performance (pp. 1761-1769). Southwest Decision Sciences Institute. swdsi.org

Mallon, M. (2013): MOOCs, Public Services Quarterly, 9:1, 46-53. Y. Mulhern contributor.

Maben, S. K., Malone, D. F. (2013). Live-blogging: a way to engage students, readers. College Media Review, 50(3).

Edwards, J. T. (2012) .Engaging Customers through Twitter: A Case Study of Three National Retail Chains. Anthology, The Journal of New Communications Research.

Mallon, M. (2012): Data Curation, Public Services Quarterly, 8:4, 326-337. Y. Mulhern contributor.

Edwards, A. C. (2012). Social Media Spotlight: Why You Should Flip Your Classroom Now. The STATellite, 56(1), 22-22.

Johnson, J. (2012, August 3). Twitter Bites and Romney: Examining the Rhetorical Situation of the 2012 Presidential Election in 140 Characters. Journal of Contemporary Rhetoric,2(3/4), 54-64.

Becker, M., Erwin, S., Winn, M., & Baker, C. (March, 2012). 21st Century digital instructional model: Where learning clicks. In P. Resta & Rose (Eds.), Proceedings of the 23rd Annual International Society for Information Technology & Teacher Education. Austin, Texas.

Erwin, S., Winn, M., Baker, C., & Becker, M. (January, 2012). On-Demand instruction: Rebooting the university instructional model. In Proceedings of the 10th Annual Hawaii International Conference on Education. Honolulu, Hawaii.

Baker, C. J. Edwards. J. T. (2011, August). A holistic approach for establishing social presence in online courses and programs. International Higher Education Teaching and Learning Review.

Edwards, J. T. & Edwards, A. C. (2011). The effectiveness of a digital dirt training workshop on millennial individuals. Online Journal for Workforce Education and Development. 5(2).

Edwards, J. (2011). Sororities. In G. A. Barnett & J. G. Golson (Eds.), Encyclopedia of Social Networking. Newbury Park, CA: SAGE Publications.

Edwards, J. T. Baker, C. J. (2010, December). A Case Study: Google Collaboration Applications as Online Course Teaching Tools. Journal of Online Learning and Teaching. 6(4), 828-838.

Edwards, J. T. Helvie-Mason, L. (2010, April). Technology and instructional communication: Student usage and perceptions of Virtual Office Hours (VOHs). Journal of Online Teaching and Learning, 6(1), 174-186.

Helvie-Mason, L. & Edwards, J. T. (2010, March). Twitter as an extension of the classroom. Academic Exchange Quarterly – Editor’s Choice Edition, 14(1), 35-40.

Presentations

Peak, K., Hensley, J., & Ray, B.J. (2013, December). E-Strength: Harness the power of social media. Presented to the 90th Annual Convention of the Texas Association for Health, Physical Education, Recreation and Dance (TAHPERD); Dallas, Texas.

Edwards, J. T. (2013, November). Connecting with Introductory Speech Students Through An Outline-Based Assignment on Google Documents. National Communication Association Conference, Washington, D.C.

Edwards, J. T. (2013, November). Academic Advising Services Centers’ Utilization of Facebook as a Means to Virtually Connect with Undergraduate Students. National Communication Association Conference, Washington, D.C.

Edwards, J. T. (2013, November). Pinterest as an Icebreaker and Team builder Mechanism in Small and Large Group Settings. National Communication Association Conference, Washington, D.C.

Edwards, J. T. (2013, November). The Crisis Management Fail: A Case Study of Social Media Usage and Failure in a Higher Education Emergency Situation. National Communication Association Conference, Washington, D.C.

Edwards, J. T. (2013, November).  Texas Social Media Research Institute: Creating and Sustaining Higher Education Connections Through Training and Development for Students, Faculty, Staff, and the Community. National Communication Association Conference, Washington, D.C.

Mulhern, Y. (2013, September). “Triple or Nothing: Increasing Your Twitter Audience,” Social Media Technology Conference & Workshop 2013, Howard University and Bowie State University, Bowie, Md.

Maben, S. K., Malone, D. F., Peoples, R., (2013, September). “Google for Collaborative Reporting: A Case Study of Collaborative Reporting Projects in Undergraduate Journalism Courses,” Social Media Technology Conference & Workshop 2013, Howard University and Bowie State University, Bowie, Md.

Maben, S. K., Campbell, M., Malone, D. F., (2013, September). “The Do’s and Don’ts of Live-Blogging with Undergraduate Reporters: Tips and Perspectives from the Professors and Reporters,” Social Media Technology Conference & Workshop 2013, Howard University and Bowie State University, Bowie, Md.

Maben, S. K., Certified Public Communicator Program speaker, “Social Media Sandbox,” Texas Christian University, Fort Worth, Texas. (August 1, 2013).

Peak, K. & Hensley, J. (2013, July). Increase your professional strength by embracing social media. Presented to the 29th Annual Summer Conference of the Texas Association for Health, Physical Education, Recreation and Dance (TAHPERD); San Marcos, Texas.

Baker, C. (2013, June). Strategic integration of social media for teaching and learning. Poster Presentation at the 2012 annual International Society for Technology in Education conference. San Antonio, Tx. 

Maben, S. K., Baker, C., Mulhern, Y., Gupta, S., Spurlen, B., Fillips, M. (2013, April). “Social Media in the Classroom— A TSMRI Top 10 For Student Engagement,” Excellence in Teaching Conference, Center for Instructional Innovation, Tarleton State University, Stephenville, TX.

McCamey, R. B. & Wilson, B. Federation of Business Disciplines, “Internet Dependence and Academic Performance,” Decision Sciences Institute, Albuquerque, NM. (March, 2013).

Edwards, J., Maben, S. K., Johnson, J., Helvie-Mason, L. (2013, March). “The Gender Of Social Media,” Association for Education in Journalism and Mass Communication MidWinter Conference, Norman, Oklahoma.

Edwards, A.C., & Helvie-Mason, L.  (2013, January). Using Social Media To Get Hired in the New Economy. Southwestern Black Student Leadership Conference. College Station, Texas.

Maben, S. & Edwards, J. (2012, November). Building Community Through Social Media – One Plate at a Time. National Communication Association Preconference Seminar – From Famine to Foodies, Orlando,FL.

Edwards, A. C., & Baker, C.J. (2012, November). Using Free and Open Educational Resources in Your Online or Blended Course. Social Media Conference. Stephenville, Texas.

McCamey, R. B. & Wilson, B. Social Media Conference, “Internet use and Academic Performance of College Students,” Texas Social Media Research Institute, Stephenville, TX. (November, 2012).

Hale, H., & Edwards, A. C. (2012, November). Social Media for the Online Learner. Social Media Conference. Stephenville, Texas.

Edwards, A. C. (2012, November). Flip Your Classroom! Social Media Conference. Stephenville, Texas.

Mulhern, Y. (2012, November). Rock Twitter Like A Boss. Social Media Conference. Stephenville, Texas.

Malone, D. F. & Maben, S. K., Social Media Conference, “From Classroom to Newsroom – How Social Media Helps Connect Student Journalists, Professors and Media Consumers,” Texas Social Media Research Institute, Stephenville, Texas. (November 30, 2012).

Edwards, J. T., Maben, S. K., Helvie-Mason, L., NASPA Tech – Student Engagement & Success Technology Conference, “Contributing to Student Success through Social Media,” NASPA, Indianapolis, Indiana. (October 26, 2012).

Baker, C., Edwards, A.C., Carrell, J. (2012, October). Social media mash-ups in the online learning environment. Presentation at the 2012 annual Texas Blackboard Users Group conference, Killeen, Texas.

Edwards, J. T. & Maben, S. K., Social Media Technology Conference & Workshop, “How to create a student-run social media empire,” Howard University and Bowie State University, Washington, D.C. (September 28, 2012).

Maben, S. K., Baker, C., Peak, K. W., Horton, C. C., & Edwards, A.C., Social Media Technology Conference & Workshop, “Social Media Synergy: The intersection of Academics & Social Media in a Semi-Rural Community (The Texas Social Media Research Institute),” Howard University and Bowie State University, Washington, D.C.. (September 27, 2012). 

Maben, S. K., Pierce, M., King, H., & Smithey, M., Transition Week, “Staying Connected: Discover the BEST ways to communicate with your professors and fellow students using Facebook, Twitter, blogs, e-mail, text messaging, and other strategies,” Tarleton State University, Stephenville, TX. (August 23, 2012).

Edwards, A. C. (2012, August). Flipping the Science Classroom Using Edmodo. EdmodoCon. Online.

Edwards, J. T. (2012, June). Google Products – How to Use These Collaborative Online Tools to Create and Sustain Undergraduate Research Projects. Council on Undergraduate Research, Ewing, New Jersey.

Edwards, A. C. (2011, December). Social Media in Education: Technology Skills for Students and Teachers. Social Media Conference. Stephenville, Texas.

McCamey, R. B. & Wilson, B. Social Media Conference, “Research in Progress – Internet use and Academic Performance of College Students,” Texas Social Media Research Institute, Stephenville, TX. (December, 2011).

Maben, S. K., SSCA Annual Convention, “Facebook in the Classroom: Harnessing its Power for Student Learning and Engagement 24/7,” Southern States Communication Association, San Antonio, Texas. (April 11, 2012).

TSMRI Board Members and Interns, Excellence in Teaching 2012, “TSMRI –More Than Just Tweets, Facebook Updates, and Pinterest Pins,” Center for Instructional Innovation, Tarleton State University, Stephenville, TX. (March 30, 2012).