{"id":6699,"date":"2025-05-12T15:02:21","date_gmt":"2025-05-12T15:02:21","guid":{"rendered":"https:\/\/www.tarleton.edu\/research\/?page_id=6699"},"modified":"2026-04-07T11:30:39","modified_gmt":"2026-04-07T16:30:39","slug":"home-faculty-spotlight","status":"publish","type":"page","link":"https:\/\/www.tarleton.edu\/research\/home-faculty-spotlight\/","title":{"rendered":"Faculty Spotlight"},"content":{"rendered":"\n<div class=\"wp-block-advgb-button alignfull is-style-squared\"><a class=\"wp-block-advgb-button_link advgbbtn-5bacff11-711a-49a1-97ee-152a6b4d3806\" href=\"https:\/\/www.tarleton.edu\/research\/research-proposal-and-award-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>Research Proposal and Award Dashboards<\/span><\/a><\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-advgb-button alignfull is-style-squared\"><a class=\"wp-block-advgb-button_link advgbbtn-999f6bae-27ba-4dd0-b707-7a4bf8a12612\" href=\"https:\/\/www.tarleton.edu\/research\/tamus-research-excellence-fund-internal-submission-information\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>TAMUS Research Excellence Fund &#8211; Internal Submission Information<\/span><\/a><\/div>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"advgb-recent-posts-block newspaper-view layout-np-1-3 sections-image-title-info-text recent-posts-f15e6020-c094-45d2-9b0f-d1bb4c128c8a\"><div class=\"advgb-recent-posts\"><article class=\"advgb-recent-post\"><div class=\"advgb-post-thumbnail\"><a href=\"https:\/\/www.tarleton.edu\/research\/pers-funded-study-on-ai-advertising-wins-2025-journal-of-advertising-award\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/04\/JAR_Rita-To-Yi-Chia-Wu_Best-paper-runner-ups.jpg\" class=\"attachment-large size-large\" alt=\"Best paper runner up graphic.\" srcset=\"https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/04\/JAR_Rita-To-Yi-Chia-Wu_Best-paper-runner-ups.jpg 800w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/04\/JAR_Rita-To-Yi-Chia-Wu_Best-paper-runner-ups-300x169.jpg 300w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/04\/JAR_Rita-To-Yi-Chia-Wu_Best-paper-runner-ups-600x338.jpg 600w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/04\/JAR_Rita-To-Yi-Chia-Wu_Best-paper-runner-ups-768x432.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><div class=\"advgb-post-wrapper\"><h2 class=\"advgb-post-title\"><a href=\"https:\/\/www.tarleton.edu\/research\/pers-funded-study-on-ai-advertising-wins-2025-journal-of-advertising-award\/\">\u00a0PERS-Funded Study on AI Advertising Wins 2025 Journal of Advertising Award<\/a><\/h2><div class=\"advgb-post-content\"><div class=\"advgb-post-excerpt\"><\/div><\/div><\/div><\/article><article class=\"advgb-recent-post\"><div class=\"advgb-post-thumbnail\"><a href=\"https:\/\/www.tarleton.edu\/research\/ried-research-symposium-draws-record-participation\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/03\/REID-Research-Symposium-02.27.26-RP-4578-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/03\/REID-Research-Symposium-02.27.26-RP-4578-1024x683.jpg 1024w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/03\/REID-Research-Symposium-02.27.26-RP-4578-300x200.jpg 300w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/03\/REID-Research-Symposium-02.27.26-RP-4578-600x400.jpg 600w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/03\/REID-Research-Symposium-02.27.26-RP-4578-768x512.jpg 768w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/03\/REID-Research-Symposium-02.27.26-RP-4578-1536x1024.jpg 1536w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/03\/REID-Research-Symposium-02.27.26-RP-4578-2048x1365.jpg 2048w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/03\/REID-Research-Symposium-02.27.26-RP-4578-1568x1045.jpg 1568w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><div class=\"advgb-post-wrapper\"><h2 class=\"advgb-post-title\"><a href=\"https:\/\/www.tarleton.edu\/research\/ried-research-symposium-draws-record-participation\/\">RIED Research Symposium Draws Record Participation<\/a><\/h2><div class=\"advgb-post-content\"><div class=\"advgb-post-excerpt\"><\/div><\/div><\/div><\/article><article class=\"advgb-recent-post\"><div class=\"advgb-post-thumbnail\"><a href=\"https:\/\/www.tarleton.edu\/research\/research-symposium\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/02\/Untitled-design-1-1-1024x576.png\" class=\"attachment-large size-large\" alt=\"A flyer for Research Symposium.\" srcset=\"https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/02\/Untitled-design-1-1-1024x576.png 1024w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/02\/Untitled-design-1-1-300x169.png 300w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/02\/Untitled-design-1-1-600x337.png 600w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/02\/Untitled-design-1-1-768x432.png 768w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2026\/02\/Untitled-design-1-1.png 1366w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><div class=\"advgb-post-wrapper\"><h2 class=\"advgb-post-title\"><a href=\"https:\/\/www.tarleton.edu\/research\/research-symposium\/\">Research Symposium<\/a><\/h2><div class=\"advgb-post-content\"><div class=\"advgb-post-excerpt\"><\/div><\/div><\/div><\/article><article class=\"advgb-recent-post\"><div class=\"advgb-post-thumbnail\"><a href=\"https:\/\/www.tarleton.edu\/research\/texas-ams-transportation-institute-explores-future-partnership-with-tarleton-state\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2025\/12\/TTIPHOTO-2-1024x768.jpeg\" class=\"attachment-large size-large\" alt=\"A group of people posing in front of three flags.\" srcset=\"https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2025\/12\/TTIPHOTO-2-1024x768.jpeg 1024w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2025\/12\/TTIPHOTO-2-300x225.jpeg 300w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2025\/12\/TTIPHOTO-2-533x400.jpeg 533w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2025\/12\/TTIPHOTO-2-768x576.jpeg 768w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2025\/12\/TTIPHOTO-2-1536x1152.jpeg 1536w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2025\/12\/TTIPHOTO-2-2048x1536.jpeg 2048w, https:\/\/www.tarleton.edu\/research\/wp-content\/uploads\/sites\/67\/2025\/12\/TTIPHOTO-2-1568x1176.jpeg 1568w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/div><div class=\"advgb-post-wrapper\"><h2 class=\"advgb-post-title\"><a href=\"https:\/\/www.tarleton.edu\/research\/texas-ams-transportation-institute-explores-future-partnership-with-tarleton-state\/\">Texas A&amp;M\u2019s Transportation Institute Explores Future Partnership With Tarleton State<\/a><\/h2><div class=\"advgb-post-content\"><div class=\"advgb-post-excerpt\"><\/div><\/div><\/div><\/article><\/div><\/div>\n\n\n<div class=\"wp-block-advgb-button alignfull is-style-squared\"><a class=\"wp-block-advgb-button_link advgbbtn-353a9643-96f9-4b2a-9f23-c5722f0a6187\" href=\"https:\/\/www.tarleton.edu\/research\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span>View All News Articles<\/span><\/a><\/div>\n<style class=\"advgb-styles-renderer\">.advgbbtn-5bacff11-711a-49a1-97ee-152a6b4d3806{font-size:18px;color:#ffffff !important;background-color:#4f2d7f !important;margin:0px 0px 0px 0px !important;padding:10px 30px 10px 30px;border-width:1px !important;border-color:#4f2d7f !important;border-style:solid !important;border-radius:50px !important;}.advgbbtn-5bacff11-711a-49a1-97ee-152a6b4d3806:hover{color:#4f2d7f !important;background-color:#ffffff !important;box-shadow:1px 1px 12px 0px #ccc;opacity:1;transition:all 0.2s ease;}.advgbbtn-5bacff11-711a-49a1-97ee-152a6b4d3806 > i {font-size:30px;color:inherit;float:left;margin-right:7px;}.advgbbtn-999f6bae-27ba-4dd0-b707-7a4bf8a12612{font-size:18px;color:#ffffff !important;background-color:#4f2d7f !important;margin:0px 0px 0px 0px !important;padding:10px 30px 10px 30px;border-width:1px !important;border-color:#4f2d7f !important;border-style:solid !important;border-radius:50px !important;}.advgbbtn-999f6bae-27ba-4dd0-b707-7a4bf8a12612:hover{color:#4f2d7f !important;background-color:#ffffff !important;box-shadow:1px 1px 12px 0px #ccc;opacity:1;transition:all 0.2s ease;}.advgbbtn-999f6bae-27ba-4dd0-b707-7a4bf8a12612 > i {font-size:30px;color:inherit;float:left;margin-right:7px;}.advgbbtn-353a9643-96f9-4b2a-9f23-c5722f0a6187{font-size:18px;color:#ffffff !important;background-color:#4f2d7f !important;margin:0px 0px 0px 0px !important;padding:10px 30px 10px 30px;border-width:1px !important;border-color:#4f2d7f !important;border-style:solid !important;border-radius:50px !important;}.advgbbtn-353a9643-96f9-4b2a-9f23-c5722f0a6187:hover{color:#4f2d7f !important;background-color:#ffffff !important;box-shadow:1px 1px 12px 0px #ccc;opacity:1;transition:all 0.2s ease;}.advgbbtn-353a9643-96f9-4b2a-9f23-c5722f0a6187 > i {font-size:30px;color:inherit;float:left;margin-right:7px;}<\/style>","protected":false},"excerpt":{"rendered":"","protected":false},"author":883,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-6699","page","type-page","status-publish","hentry"],"acf":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.tarleton.edu\/research\/author\/swemendoza\/","display_name":"swemendoza"},"relative_dates":{"created":"Posted 11 months ago","modified":"Updated 3 days ago"},"absolute_dates":{"created":"Posted on May 12, 2025","modified":"Updated on April 7, 2026"},"absolute_dates_time":{"created":"Posted on May 12, 2025 3:02 pm","modified":"Updated on April 7, 2026 11:30 am"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/www.tarleton.edu\/research\/wp-json\/wp\/v2\/pages\/6699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tarleton.edu\/research\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tarleton.edu\/research\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/research\/wp-json\/wp\/v2\/users\/883"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/research\/wp-json\/wp\/v2\/comments?post=6699"}],"version-history":[{"count":13,"href":"https:\/\/www.tarleton.edu\/research\/wp-json\/wp\/v2\/pages\/6699\/revisions"}],"predecessor-version":[{"id":8348,"href":"https:\/\/www.tarleton.edu\/research\/wp-json\/wp\/v2\/pages\/6699\/revisions\/8348"}],"wp:attachment":[{"href":"https:\/\/www.tarleton.edu\/research\/wp-json\/wp\/v2\/media?parent=6699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}