{"id":602,"date":"2021-10-18T20:27:28","date_gmt":"2021-10-18T20:27:28","guid":{"rendered":"https:\/\/web.tarleton.edu\/president\/?p=602&#038;preview=true&#038;preview_id=602"},"modified":"2022-10-10T15:39:28","modified_gmt":"2022-10-10T15:39:28","slug":"in-time-for-homecoming-uspto-registers-tarletons-official-marks","status":"publish","type":"post","link":"https:\/\/www.tarleton.edu\/president\/2021\/10\/18\/in-time-for-homecoming-uspto-registers-tarletons-official-marks\/","title":{"rendered":"In Time for Homecoming: USPTO Registers Tarleton\u2019s Official Marks"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.tarleton.edu\/president\/wp-content\/uploads\/sites\/29\/2021\/05\/image-4-1024x231.png\" alt=\"Office of the President, Tarleton State University Presidential Seal\"\/><\/figure>\n\n\n\n<p>Dear Tarleton Family:<\/p>\n\n\n\n<p>I am pleased to announce that after an extensive process five of Tarleton\u2019s official marks have been registered with the U.S. Patent and Trademark Office, increasing our national prominence as an NCAA Division I university and aligning with the goals of our 10-year strategic plan.<\/p>\n\n\n\n<p>I can\u2019t tell you the number of times that people across the country have recognized our institution by the logo on my Tarleton lapel pin. We are a university on the move.<\/p>\n\n\n\n<p>Both the long and short versions of our name \u2014 Tarleton and Tarleton State University \u2014 the \u201cT\u201d in Texas logo (purple and black) and the Texan Rider are registered in multiple classes, giving us full ownership and exclusive rights to their use. Note that the registration symbol \u00ae now replaces the \u2122 on our marks.<\/p>\n\n\n\n<p>Special gratitude goes to the A&amp;M System Office of General Counsel and Tarleton\u2019s Division of University Strategy for the long hours and hard work it took to achieve USPTO registration. University Strategy (Marketing and Communications Department) works closely with retailers, student organizations, and others to protect and promote proper use of our marks.<\/p>\n\n\n\n<p>Thanks to the creativity and diligence of our MarCom team, Tarleton\u2019s fiscal 2021 royalties are the largest ever, licensed Tarleton merchandise is available at Rally House locations throughout DFW, and Disney and Life is Good offer a Tarleton-branded lineup at the Texans Campus Store.<\/p>\n\n\n\n<p>Homecoming is a great week to wear your Tarleton purple and white. Do so with pride. Our marks belong to us.<\/p>\n\n\n\n<p><strong><em>Dr. James Hurley<\/em><\/strong><br>President<br>Tarleton State University<br>Box T-0001<br>Stephenville, Texas 76402<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear Tarleton Family: I am pleased to announce that after an extensive process five of Tarleton\u2019s official marks have been registered with the U.S. Patent and Trademark Office, increasing our &#8230;<\/p>\n","protected":false},"author":18,"featured_media":580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","wds_primary_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"author_meta":{"display_name":"Dr. James Hurley","author_link":"https:\/\/www.tarleton.edu\/president\/author\/hurley\/"},"featured_img":"https:\/\/www.tarleton.edu\/president\/wp-content\/uploads\/sites\/29\/2021\/09\/Fall-Campus-Water-Tower_8465-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.tarleton.edu\/president\/category\/uncategorized\/\" class=\"advgb-post-tax-term\">Uncategorized<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Uncategorized<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 5 years ago","modified":"Updated 4 years ago"},"absolute_dates":{"created":"Posted on October 18, 2021","modified":"Updated on October 10, 2022"},"absolute_dates_time":{"created":"Posted on October 18, 2021 8:27 pm","modified":"Updated on October 10, 2022 3:39 pm"},"featured_img_caption":"Water tower with Tarleton State University logo, surrounded by autumn trees.","series_order":"","_links":{"self":[{"href":"https:\/\/www.tarleton.edu\/president\/wp-json\/wp\/v2\/posts\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tarleton.edu\/president\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tarleton.edu\/president\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/president\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/president\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":0,"href":"https:\/\/www.tarleton.edu\/president\/wp-json\/wp\/v2\/posts\/602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/president\/wp-json\/wp\/v2\/media\/580"}],"wp:attachment":[{"href":"https:\/\/www.tarleton.edu\/president\/wp-json\/wp\/v2\/media?parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tarleton.edu\/president\/wp-json\/wp\/v2\/categories?post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tarleton.edu\/president\/wp-json\/wp\/v2\/tags?post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}