{"id":48669,"date":"2023-04-11T13:21:51","date_gmt":"2023-04-11T18:21:51","guid":{"rendered":"https:\/\/www.tarleton.edu\/news\/?p=48669"},"modified":"2023-06-23T08:18:53","modified_gmt":"2023-06-23T13:18:53","slug":"you-can-smell-like-tarleton-state-in-a-good-way","status":"publish","type":"post","link":"https:\/\/www.tarleton.edu\/news\/you-can-smell-like-tarleton-state-in-a-good-way\/","title":{"rendered":"You Can Smell Like Tarleton State \u2014 in a Good Way"},"content":{"rendered":"\n

STEPHENVILLE, Texas \u2014 <\/em>Imagine catching a whiff of the Homecoming bonfire as you stroll through campus on a crisp fall evening. Or the sweet scent of spring flowers as you sit in the shade of one of the 254 oak trees at Tarleton State University.<\/p>\n\n\n\n

What if you could buy all of that goodness in a bottle?<\/p>\n\n\n\n

You can, and it\u2019s available in two signature scents making their retail debut April 17 at the Texans Campus Bookstore just in time for Founder\u2019s Week. Or, order today at www.PortalParfums.com<\/a>.<\/p>\n\n\n\n

\"New<\/figure>\n\n\n\n

Developed by alums Fisher Rinderknecht and Brady Witcher, the custom fragrances combine notes of leather, cedar, smoke, oak, iris, petrichor and sweet grass to capture a certain essence and nostalgia of Tarleton.<\/p>\n\n\n\n

Bloom Parfum<\/em> interprets the university\u2019s growth from grassy field to beautiful campus with its powdery floral top note that hints of the Tarleton Iris. Sweet grass and petrichor evoke an earthy smell after rain, while iris root and creamy sandalwood round out the fragrance.<\/p>\n\n\n\n

Rustic, earthy and woody, 1899 Parfum<\/em> pays tribute to the Homecoming bonfire with notes of smoke and citrus, the hint of leather that gives a nod to rodeo and western heritage, and a grounding experience of oak wood.<\/p>\n\n\n\n

\u201cThe main challenge in developing the scents was what notes made sense, figuring out what would best represent Tarleton\u2019s rich history, and then how to combine them in ways that were both complex and accessible,\u201d said Rinderknecht, a 2017 graduate of the College of Business.<\/p>\n\n\n\n

\u201cWe knew we wanted to do two main scents, but we didn\u2019t want to do straight up men\u2019s or women\u2019s cologne \u2014 we wanted them to be a little more gender neutral. I think 1899<\/em> leans a little more masculine and Bloom<\/em> leans a little more feminine, but we wanted them to be accessible \u2014 fragrance should have no gender.\u201d<\/p>\n\n\n\n

Rinderknecht and Witcher are no strangers to entrepreneurship \u2014 their first business, Flight Reach Productions, has served commercial photography clients across Texas for more than six years. Their hobby of mixing fragrance oils and making scented candles led them to found Portal Parfums, and they launched their first candle collection last December.<\/p>\n\n\n\n

Since then, they have debuted several scents, along with marble and onyx vessels, and have collaborated with other businesses to create custom fragrances.<\/p>\n\n\n\n

Last June a post on the Tarleton alumni Facebook page seeking an alumnus who makes custom perfumes caught their attention. Soon they were meeting with Lindsay Laurent of Collegiate Licensing Co. and Lindsay Hope, Tarleton Manager of Licensing and Trademarks.<\/p>\n\n\n\n

\u201cHe did not come empty-handed; he brought multiple oils to show us what kinds of scents could be mixed and how they would interact with one another,\u201d Hope said of Rinderknecht. \u201cI had no idea what the differences were between different colognes and perfumes. He had put so much thought into it, and the sincerity was apparent.<\/p>\n\n\n\n

\u201cIt was even more special that he\u2019s an alumnus. He understands Tarleton, and that made all the difference. We thought something that captured the spring and fall semesters would be fitting. It was Fisher who suggested adding a bonfire smell to the fall scent in addition to the oak and leather. We loved the idea.\u201d<\/p>\n\n\n\n

As the marketing team brainstormed a list of names, \u201cBloom\u201d and \u201c1899\u201d stood out.<\/p>\n\n\n\n

\u201cTarleton has not only blossomed but has been forging strong traditions since 1899,\u201d Hope reasoned. \u201cWith the Tarleton Iris, beauty and growth of the campus, champion rodeo teams and location in the Cowboy Capital of the World, it all felt very fitting.\u201d<\/strong><\/p>\n\n\n\n

Rinderknecht said this has been kind of a full-circle project for the Tarleton business grads, who lived in Stephenville for over eight years before moving to Dallas. Flight Reach Productions won the 2017 Entrepreneurs of Erath contest, a collaboration of Tarleton\u2019s College of Business and the university\u2019s Small Business Development Center, the Stephenville Economic Development Foundation, the Stephenville Economic Development Authority, the Dublin Economic Development Center and the city of Stephenville.<\/p>\n\n\n\n

\u201cTarleton has ties to both of our businesses and is kicking off this new branch for us with the perfume, with this focus on the university interpretation,\u201d he said. \u201cWe are hoping to recreate this, and hopefully Tarleton is the first of many schools we will create for.\u201d<\/p>\n\n\n\n

The Tarleton scents are their third collaboration. They also developed custom scents for Hearsay Wine Bar in Stephenville and Donaho Real Estate Group in nearby Bluff Dale, as well as one for a sound meditation healer who uses them with clients.<\/p>\n\n\n\n

\u201cWe\u2019re doing some cool stuff, and that\u2019s what\u2019s been so interesting and exciting \u2014 interpreting these different businesses and organizations through fragrance components, sitting down with people and figuring out what really represents them and their brand through scent. It gives them a unique opportunity to market themselves. People have had an interest in all of our collaborations, and there\u2019s been lots of engagement from their clients and customers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

STEPHENVILLE, Texas \u2014 Imagine catching a whiff of the Homecoming bonfire as you stroll through campus on a crisp fall evening. Or the sweet scent of spring flowers as you …<\/p>\n","protected":false},"author":1,"featured_media":48692,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","wds_primary_category":343,"footnotes":""},"categories":[423,425],"tags":[432,447],"class_list":["post-48669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academics-research","category-campus-community","tag-alumni","tag-dr-sam-pack-college-of-business"],"acf":{"image":false},"author_meta":{"display_name":"brian","author_link":"https:\/\/www.tarleton.edu\/news\/author\/brian-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-3\/"},"featured_img":"https:\/\/www.tarleton.edu\/news\/wp-content\/uploads\/sites\/65\/2023\/04\/Perfume_Spotlight_Image-01-300x200.jpg","coauthors":[],"tax_additional":{"categories":{"linked":["Academics & Research<\/a>","Campus & Community<\/a>"],"unlinked":["Academics & Research<\/span>","Campus & Community<\/span>"]},"tags":{"linked":["Alumni<\/a>","Dr. Sam Pack College of Business<\/a>"],"unlinked":["Alumni<\/span>","Dr. Sam Pack College of Business<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 3 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on April 11, 2023","modified":"Updated on June 23, 2023"},"absolute_dates_time":{"created":"Posted on April 11, 2023 1:21 pm","modified":"Updated on June 23, 2023 8:18 am"},"featured_img_caption":"Two perfume boxes labeled \"Bloom\" and \"1899\" with Tarleton State University logo.","series_order":"","_links":{"self":[{"href":"https:\/\/www.tarleton.edu\/news\/wp-json\/wp\/v2\/posts\/48669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tarleton.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tarleton.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/news\/wp-json\/wp\/v2\/comments?post=48669"}],"version-history":[{"count":0,"href":"https:\/\/www.tarleton.edu\/news\/wp-json\/wp\/v2\/posts\/48669\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/news\/wp-json\/wp\/v2\/media\/48692"}],"wp:attachment":[{"href":"https:\/\/www.tarleton.edu\/news\/wp-json\/wp\/v2\/media?parent=48669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tarleton.edu\/news\/wp-json\/wp\/v2\/categories?post=48669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tarleton.edu\/news\/wp-json\/wp\/v2\/tags?post=48669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}