{"id":797,"date":"2022-07-18T18:42:25","date_gmt":"2022-07-18T18:42:25","guid":{"rendered":"https:\/\/web.tarleton.edu\/marketing\/?page_id=797"},"modified":"2025-10-01T15:25:56","modified_gmt":"2025-10-01T15:25:56","slug":"social-media","status":"publish","type":"page","link":"https:\/\/www.tarleton.edu\/marketing\/branding\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"\n

Social media at Tarleton State University is used to provide informational and educational opportunities, connect with our audiences, enhance brand awareness and to meet university goals \u2014 that\u2019s why it\u2019s imperative to remember that when referring to Tarleton State University, you are representing and speaking on behalf of the university.<\/p>\n\n\n\n

You are personally responsible for the content you post on university-managed social media properties. Make sure you consult and follow university and Texas A&M System policies when posting to university-managed social media sites.<\/p>\n\n\n\n

<\/div>\n\n\n\n
Request a Social Media Account<\/span><\/a><\/div>\n\n\n\n
<\/div>\n\n\n\n

Related Policies and Procedures<\/h2>\n\n\n\n
\n
<\/path><\/path><\/svg><\/span>

Tarleton State University Social Media Policy<\/h3><\/div>
\n

Tarleton State University understands the significance and benefits of communication via social media networks. This standard administrative procedure (SAP) provides guidance for participating and engaging in social media on behalf or as a representative of Tarleton.<\/p>\n\n\n\n

View the standard administrative procedure (SAP) for social media.<\/a><\/p>\n<\/div><\/div>\n\n\n\n

<\/path><\/path><\/svg><\/span>

Information and Communication Technology (ICT) Accessibility<\/h4><\/div>
\n

Making our technology accessible is more than just following the law. It provides equal access to our diverse community. It enables everyone to participate and experience all our opportunities, whether academic, professional, entertaining or social.<\/p>\n\n\n\n

In social media, this most often means captioning videos and providing alt text for images.<\/p>\n\n\n\n

View the Social Media Accessibility Standards.<\/a><\/p>\n<\/div><\/div>\n\n\n\n

<\/path><\/path><\/svg><\/span>

Texas Department of Information Resources (DIR) Social Media Policy<\/h4><\/div>
\n

This resource guide referencing the use of social media tools for official state business was created by the Texas Department of Information Resources, in coordination with 34 state agencies and institutions of higher education.<\/p>\n\n\n\n

View the guidelines from the Department of Information Resources \u2013 Social Media Resource Guide (PDF)<\/a><\/p>\n<\/div><\/div>\n\n\n\n

<\/path><\/path><\/svg><\/span>

Rules on Freedom of Expression<\/h4><\/div>
\n

Learn university rules regarding the freedom of expression, which apply to social media interactions on university-operated social media accounts.<\/p>\n\n\n\n

View Tarleton’s Expressive Activities Procedure.<\/a><\/p>\n\n\n\n

View the Students’ Rights and Responsibilities.<\/a><\/p>\n<\/div><\/div>\n\n\n\n

<\/path><\/path><\/svg><\/span>

Digital Millennium Copyright Act (DMC) at Texas A&M<\/h4><\/div>
\n

Learn to protect your own intellectual property rights and respect those of others on social media.<\/p>\n\n\n\n

Review the Digital Millennium Copyright Act (DMCA).<\/a><\/p>\n<\/div><\/div>\n\n\n\n

<\/path><\/path><\/svg><\/span>

Information Resources and Acceptable Use<\/h4><\/div>
\n

Tarleton State University (Tarleton) has developed rules and procedures that address acceptable use of information resources.<\/p>\n\n\n\n

Review the SAP on Information Resources \u2013 Acceptable Use.<\/a><\/p>\n<\/div><\/div>\n\n\n\n

<\/path><\/path><\/svg><\/span>

Public Social Media Notification<\/h3><\/div>
\n

The Texas A&M System and its members and agencies should all provide a link to this document.<\/p>\n\n\n\n

View the Texas A&M University System Social Media Guidelines.<\/a><\/p>\n<\/div><\/div>\n\n\n\n

<\/path><\/path><\/svg><\/span>

Student Code of Conduct<\/h4><\/div>
\n

Students are responsible for knowing and abiding by the Tarleton State University Student Rules, which apply to social media interactions. <\/p>\n\n\n\n

View the Student Rules Website.<\/a><\/p>\n<\/div><\/div>\n\n\n\n

<\/path><\/path><\/svg><\/span>

Social Media SB17 Compliance<\/h4><\/div>
\n

DEI information should not <\/strong>be on university websites or social media, including but not limited to the acronym, DEI, or the phrase \u201cdiversity, equity, and inclusion.\u201d Such prohibited information would be that which promotes the differential treatment of or special benefits to certain individuals or groups.<\/p>\n\n\n\n

View SB17 Compliance Policies<\/a><\/p>\n\n\n\n

Submit Content for SB17 Compliance Review<\/a><\/p>\n<\/div><\/div>\n\n\n\n

<\/path><\/path><\/svg><\/span>

Texas A&M University Employee Use & Engagement Guidelines for Social media<\/h4><\/div>
\n

These are the official guidelines for participating and engaging in social media on behalf of or as a representative of The Texas A&M University System and any of its entities. They apply to any Texas A&M System employees or contractors creating or contributing to blogs, wikis, social media networks, virtual worlds, or any other externally facing social media community as part of their work for The Texas A&M System.<\/p>\n\n\n\n

View the Texas A&M University System Employee Use & Engagement Guidelines for Social Media.<\/a><\/p>\n<\/div><\/div>\n<\/div>\n