{"id":1220,"date":"2024-02-28T20:06:29","date_gmt":"2024-02-28T20:06:29","guid":{"rendered":"https:\/\/www.tarleton.edu\/marketing-new\/?page_id=1220"},"modified":"2026-06-09T16:14:57","modified_gmt":"2026-06-09T16:14:57","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.tarleton.edu\/marketing\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n

Our Mission<\/h2>\n\n\n\n

We are TARLETON STATE.<\/strong><\/mark> Our university marketing and communications team brings together some of the most dedicated specialists Tarleton has to offer. Our central marcom team is here to serve as leadership and support for all our unit partners across the campus, as well as the primary team for executive projects. Our central team offers leadership on the vision, brand, and awareness for Tarleton State University to support the goal of becoming the premier comprehensive university in the nation. We are strategic, resourceful, and available to our unit partners.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\n \n <\/i> \n <\/i>\n <\/span>\n
\n

Asset Management<\/h3>\n

Manage the centralized university digital asset management server, Canto<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/span>\n <\/span>\n
\n

Branding<\/h3>\n

Develop and safeguard the university’s identity, reputation, and message<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Collateral<\/h3>\n

Postcards, invitations, programs, viewbooks, signage, magazines, etc.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Corporate<\/h3>\n

Presentation materials, co-branding strategy, external partnerships<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Crisis Comms<\/h3>\n

Gather, craft, share information; conduct media briefings; Offer PR Counsel<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Digital<\/h3>\n

Social media strategy, advertising, web graphics, content templates<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Graphic Design<\/h3>\n

Conceptualize and create visuals; Templates and executive final products<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Internal Comms<\/h3>\n

Inform faculty, staff, and students of recent news and information<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Marketing<\/h3>\n

Research and Strategy; Media buys for print, out-of-home, digital, and broadcast<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Media Relations<\/h3>\n

News releases, media briefings, relationships, PR, and counsel<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Merchandise<\/h3>\n

Branded apparel and promotional items; Licensed Vendors<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Retail<\/h3>\n

Collaborate with local, regional, and national retailers to promote brand<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Video\/Photo<\/h3>\n

Coordinate shoots, edit footage, write scripts, create compelling visuals<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

\n
\n <\/i> \n <\/i>\n <\/span>\n
\n

Web<\/h3>\n

Content, design, development, application strategy, and creation<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\"Student<\/figure>
\n

MarCom Partners<\/h2>\n\n\n\n

Each unit within the university has embedded MarCom Partner positions and strategic communicators to share messaging and lead marketing efforts to their respective audiences and stakeholders. The central marcom team serves as support for each unit and hosts monthly luncheons for professional development growth.<\/p>\n\n\n\n

The Tarleton MarCom Partnership Group brings great value to the university as it delivers consistent, quality content for current and potential students, parents, fans, alumni, and all the proud defenders of the purple and the white. Some of the benefits our partnership offers includes:<\/p>\n\n\n\n