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Asset Management<\/h3>\n
Manage the centralized university digital asset management server, Canto<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Branding<\/h3>\n
Develop and safeguard the university’s identity, reputation, and message<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Collateral<\/h3>\n
Postcards, invitations, programs, viewbooks, signage, magazines, etc.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Corporate<\/h3>\n
Presentation materials, co-branding strategy, external partnerships<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Crisis Comms<\/h3>\n
Gather, craft, share information; conduct media briefings; Offer PR Counsel<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
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Digital<\/h3>\n
Social media strategy, advertising, web graphics, content templates<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Graphic Design<\/h3>\n
Conceptualize and create visuals; Templates and executive final products<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Internal Comms<\/h3>\n
Inform faculty, staff, and students of recent news and information<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Marketing<\/h3>\n
Research and Strategy; Media buys for print, out-of-home, digital, and broadcast<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
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Media Relations<\/h3>\n
News releases, media briefings, relationships, PR, and counsel<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Merchandise<\/h3>\n
Branded apparel and promotional items; Licensed Vendors<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Retail<\/h3>\n
Collaborate with local, regional, and national retailers to promote brand<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Video\/Photo<\/h3>\n
Coordinate shoots, edit footage, write scripts, create compelling visuals<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Web<\/h3>\n
Content, design, development, application strategy, and creation<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n
![\"Student](\"https:\/\/www.tarleton.edu\/marketing\/wp-content\/uploads\/sites\/370\/2026\/03\/Launching-of-the-Ducks-10.14.25-CW-2415-1-scaled.jpg\")
<\/figure>\n<\/div><\/div>\n\n\n\nMarCom Partners<\/h2>\n\n\n\n
Each unit within the university has embedded MarCom Partner positions and strategic communicators to share messaging and lead marketing efforts to their respective audiences and stakeholders. The central marcom team serves as support for each unit and hosts monthly luncheons for professional development growth.<\/p>\n\n\n\n
The Tarleton MarCom Partnership Group brings great value to the university as it delivers consistent, quality content for current and potential students, parents, fans, alumni, and all the proud defenders of the purple and the white. Some of the benefits our partnership offers includes:<\/p>\n\n\n\n
- \n
- Collaboration across central and unit offices for consistent delivery<\/li>\n\n\n\n
- Creation of rapport and mutual respect across all unit professionals<\/li>\n\n\n\n
- Discuss best practices to support unit personnel<\/li>\n\n\n\n
- Enhancing the visibility for Tarleton State University with branded, consistent content<\/li>\n<\/ul>\n\n\n\n
Unit partners are responsible for strategic campaign execution, implementation, content creation, audience engagement, and compliance for their respective department with strategic oversight from central marcom, as needed.<\/p>\n\n\n\n
For contact information for unit partners, email Becca Johnson<\/a>.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n
![\"Man](\"https:\/\/www.tarleton.edu\/marketing\/wp-content\/uploads\/sites\/370\/2024\/09\/Jonathan-Alexander-in-Food-Sciences-Lab-at-Fort-Worth-Campus-09.12.24-3328.jpg\")
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