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Where to Start - Business and Marketing Research

This guide provides you with a list of databases, journals, and more to support your business and marketing research. 

Article Databases

Global Marketing

Featured Resource

Global Marketing, by Kate Gillespie

For more focused research, use one of the recommended databases listed below.

MORE: A to Z Database List, Guide to Databases

Books and Periodicals

Find Books on the Shelf with LC Call Numbers

  • [ HF5410 - 5417.5 ] — Marketing
  • [ HF5001 - 6182 ] — Business

Research and Writing Assistance

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Tracy Holtman

Associate Director of Resource Management & Discovery
Library Administration

Adam Keim

Reference & Instruction Librarian
Research & Learning