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Business Analytics

Tarleton State University’s Master of Science (M.S.) in Management with a concentration in Business Analytics program focuses on the ins and outs of data, data management, and discovering the story it tells. Students gain the understanding of multiple programming languages including R, SQL, Tableau, Python, and advanced Excel methodologies in order to support organizations that use data for everything from inventory production to sales to interaction on social media.

Business Analytics Curriculum

The Business Analytics program focuses on data-driven decision making and is recommended for a student comfortable with math and critical thinking. Students with a background in business, engineering, mathematics, information systems, physics, or a similar subject area are well-positioned to excel in this master’s degree program.

The curriculum trains students to use data to reveal insight and machine learning as a powerful problem-solving tool. Students receive the preparation necessary to become managers and leaders, driving the implementation of data-backed strategies to guide organizational improvement.

The courses are taken entirely online, providing flexibility to busy working professionals. Many courses are available in either 8-week or 16-week formats, allowing for the program to be completed in as little as 12 months.

Master's in Management Core Courses

The M.S. in Management degree is designed for specialists looking to advance their career through higher-level training. The program consists of 18-hours of core coursework in management that builds a well-rounded foundation for success. Courses include:

  • Managing Operations and Services
  • Strategic Business Planning & Policy
  • Organizational Behavior
  • Project Management
  • Business Analytical Statistics
  • Business Analytics Research

Business Analytics Concentration Coursework

The Business Analytics concentration also includes these additional 18 credit hours of coursework that dives deeper into specialized topics pertaining to the analytics field.

Class Number Class Name
BCIS 5311 Managing Information Systems
BCIS 5316 Applied Database Management
BCIS 5392 Business Intelligence Systems
ECON 5311 Econometrics
BANA 5310 Business Applied Data Mining
BANA 5320 Prescriptive Analytics

 Thesis option is also available.

Program Outcomes

Graduates of the Business Analytics master’s degree are able to collect and analyze data to improve efficiency at the organizational level. Through the engaging curriculum, they gain an understanding of how to shape the future of machine learning, providing an innovative lens that propels organizations to the forefront of their fields.

Tarleton State University graduates also have the refined communication ability to disseminate complex business analytics topics and findings, especially to non-analytical stakeholders. This makes them essential organizational leaders, driving strategic improvements that benefit interdisciplinary professional teams.


Graduates of the M.S. in Management Degree with a concentration in Business Analytics possess the foundational skills necessary to take the INFORMS Certified Analytics Professional Exam and acquire the CAP or aCAP certification.

Career Paths

Graduates of Tarleton State University’s Business Analytics program are well-equipped to step into in-demand roles across the public and private sectors such as:

  • Data Analyst
  • Business Analyst
  • Statistician
  • Data Engineer
  • Market Research Analyst
  • Analytical Consultant
  • Data Scientist
  • Operations Analyst 
  • Business Intelligence Analyst
  • Performance Analyst

MS in Management Degree Accreditation

Tarleton State’s Master of Science in Management degree program is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), the Accreditation Council for Business Schools and Programs (ACBSP), and the Member Association to Advance Collegiate Schools of Business (AACSB). This reflects our commitment to providing a degree program that builds modern, in-demand knowledge and skills within the field.

Drive Data-Driven Strategies with an Business Analytics Degree

Pursuing the Business Analytics concentration of our M.S. in Management degree prepares you to drive your organization forward, strategizing efficient and effective solutions through the use of data analysis and management. 

Take the next step in driving data innovation at your organization. Request more information or get started on your application to Tarleton State University today.

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