Bachelor of Business Administration in Marketing

With a focus on entrepreneurship, our BBA in Marketing accredited degree program provides knowledge and skills in all foundational marketing-related disciplines, including advertising, sales and pricing, as well as product design, quality and distribution. Our business core requirements integrated with the marketing degree program curriculum also educate undergraduate students in basic business principles that are highly desired by many industry employers.

With hands-on, real-world experience, you’ll learn how to make important business decisions to solve problems with innovative, creative solutions.

What is Marketing?

Marketing is a business discipline that involves the process of trying to persuade consumers to use or buy your product or service through promotion. In today’s job market, marketing is a fast-growing, exciting and highly sought out business profession.

Business administration bachelor’s degrees are well-balanced programs for students interested in management in marketing as a career. Our strong curriculum with internship opportunities will help you gain the theoretical knowledge and practical experience you need for marketing as a career.

What Can You Do With Your Bachelor’s Degree in Marketing?

Jobs for graduates with a BBA in marketing are wide ranging. With job skills in presentation, writing and problem solving, you could work in marketing-related fields such as:

  • sales and promotion
  • management, purchasing and procurement
  • social media
  • market research
  • entertainment
  • banking, insurance and real estate

Our business majors with a bachelor’s in marketing degree work in jobs such as:

  • Account Manager
  • Advertising Sales Director
  • Media Coordinator
  • Sales Representative
  • Social Media Manager
  • Digital Marketing Specialist
  • Customer Experience Manager

How Much Do Marketing Graduates Make?

The median annual salary for marketing managers was more than $130,000 in May 2018, according to the U.S. Bureau of Labor Statistics.

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Estimated Completion

120 credit hours (4 years)

Application Process


Locations Available



Why Major in Marketing?

Our student-focused bachelor’s program in marketing allows you to personalize your academic experience to get the most from a business marketing degree.

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Get Quality Learning Beyond the Classroom

Internships provide you with on-the-job experience, career-ready skills and professional networking opportunities while earning course credit toward your BBA. Many internships are paid and often lead to full-time jobs for graduates with a marketing degree. Through meaningful engagement with dynamic business communities, our accredited degree program offers a variety of internship opportunities. In the past, marketing majors have worked everywhere from Enterprise Rental Car to the Dallas Stars professional hocky team.

What Classes Will You Take as a Marketing Student?

The field of marketing is extraordinarily broad with potential specialization and opportunities. Your coursework must cover extensive knowledge to prepare you for a 21st century marketing career. You can expect to not only build up a solid foundation but develop a career path in advanced coursework in marketing research, personal selling, sales management, consumer behavior, retailing, promotional strategy, international marketing, and marketing management. Our professional marketing faculty also provides a variety of special topic courses that will make your time as a marketing major at Tarleton State a unique and memorable experience.

View all required courses for the BBA in Marketing..

How Do You Get Started on Your Bachelor’s Degree in Marketing?

Take the next step toward earning your bachelor’s degree in marketing. We have the resources to help you get started.


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