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Estimated Completion

120 credit hours (4 years)

Application Process

  1. Admission into Tarleton State University - Undergraduate Studies


Locations Available

  • 1Admission to the off-campus locations such as Fort Worth, Midlothian, Waco, and Online require a minimum of 30 transferable credit hours, a 2.0 GPA and that a student be TSI complete.



B.B.A. in Marketing


This degree provide students with a solid foundation in all basic disciplines related to Marketing while incorporating basic business principles. The curriculum consists of require courses that can be paired with a variety of electives so students will be able to personalize their academic experience. Our business core requirements are designed to provide students with a set of business-related skills that are coveted by many industry employers.

Jump Right In

Our Marketing degree program allows students to make important business decisions and get hands-on experience in the following areas:

  • Product design
  • Quality of Products
  • Pricing
  • Advertising
  • Sales
  • Product distribution

Marketing is one of the fastest growing, most exciting, and most sought out areas of the Business Industry in today's job market.


Related Programs

Not what you were looking for? Tarleton State University offers over 100 different degrees and certifications that may be of interest to you, including:

Plan Your Future

Career Opportunities

Career Opportunities

Our program is designed for hardworking individuals who want to further their education and knowledge in the areas of Business and Marketing. This degree offers many different career opportunities including:

  • Advertising Sales Director
  • Media Director
  • Advertising Manager
  • Media Coordinator
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Student Spotlight

Meet Ms. Lauren York, one of our former undergraduate students. Ms. York has been able to apply her skills and education in order to get a job after graduation. But, don’t take our word for it. Listen to what she has to say about her experiences here at Tarleton State University, our program, our faculty, and advises on being successful in your studies and a BBA in Marketing student.

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Program Advising

Ms. Shonda Sears, M.S., is here to help you will all your advising needs. From helping you to determine the best sequence of courses to take to registering for classes and transferring credit, Ms. Sears can take care of you. Reach out to her or stop by her office in COBA, Room 185.

Career Service

Career Services

Career Services offers students a wide variety of professional development opportunities that can translate into careers. A few of these programs include:

  • Handshake
  • Job fairs
  • Mock interviews
  • Texan Shadow

And much more!

For more information contact:

Ms. Kathryn Copeland

Office: COBA, Room 185C

Program Objectives

  • Prepare students to communicate and give effective, persuasive presentations.
  • Prepare students to communicate through preparation of effective and thorough written documentation.
  • Prepare students to be aware of ethical dilemmas they may encounter within the business world.
  • Prepare students to think critically when solving business problems.
  • Prepare students to think and act from a global perspective.
  • Prepare students to with discipline specific knowledge to be successful in a marketing career.

Coursework Highlights

Class Number Class Name
MKTG 2314 Marketing
MKTG 3315 Personal Selling
MKTG 3316 Consumer Behavior
MKTG 4315 Marketing Research
MKTG 4316 Marketing Management
MKTG 4354 International Marketing

For more information on courses, please refer to the university catalog.

Facilities and Features

A Student Focused Program

A Student Focused Program

The College of Business Administration at Tarleton stands out among others because:

  • We are learner focused to support and challenge the personal and professional development of each individual.
  • We foster meaningful engagement with dynamic business communities.
  • We have an entrepreneurial mindset to develop innovative and creative decision makers.
  • We promote a global perspective developed to better understand the interconnected nature of the global business environment.
  • We believe ethical and socially responsible behavior are essential for success in personal, professional, and community relationships.
American Marketing Association

American Marketing Association

This is a professional association for individuals and organizations who value the research, teaching, and development of knowledge in the Marketing Industry both nationally and globally. Students in this organization have the opportunity to meet field professionals and create relationships that are great for networking. Students will also participate in professional development through:

  • Leadership opportunities
  • Resume workshops
  • Fundraising opportunities

And much more!

For more information contact the faculty advisor:

Dr. Yi-Chia Wu


Office: COBA, Room 148

Male student intern

Internship Opportunities

Earn money and get course credit at the same time! Part-time positions with an emphasis in Marketing provide not only course credit, but also valuable only on-the-job experience. Not only are many internships paid, such positions often turn into full-time employment after graduation. Learn more about our Marketing Internships by contacting our Marketing Internship Coordinator:

Dr. Tommy Hsu


Office: COBA, Room 151