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Female students PREM display

Public Relations and Event Management


Our Public Relations and Event Management (PREM) concentration will provide you with hands-on experience through coursework both in and outside the classroom, internship opportunities and so much more. With faculty and staff members who put your education as their top priority, this concentration will provide you with a variety of skills to ensure your success in your future career.

Students who choose a concentration in PREM will have an advantage over other job applicants after graduation, thanks to the real-world experience they will gain in working with Tarleton's student-run event coordinating business, as well as rigorous, in-depth coursework.

A one-of-a-kind program

As one of the only institutions that offers a fully running and functional event planning business, our main goal is to offer students:

  • Hands-on coursework to prepare them for a career in the Public Relations and Event Management fields;
  • The opportunity to plan and facilitate events in real time; and
  • The best possible experience in coordinating weddings, company luncheons/dinner events and much more.
Ashly Jobbins
PREM has helped enrich my love for my community and society. It is a great program for networking and generating creative skills and management. I learned a lot during my years as an undergraduate and enjoy being able to further apply those skills as I progress through my time in graduate school. This is a rapidly changing industry and the PREM program does an amazing job encompassing the key elements of our industry to prepare students for the real world.

Ashly Jobbins, Current Graduate Student

Program Objectives

  • Obtain hands-on experience that will prepare you to play essential organizational roles by graduation.
  • Earn a minor in Technical Writing or Marketing, and potentially complete additional minors or electives to further customize your degree. 
  • Acquire the skills require to meet the standards of the International Consortium for Public Relations Education. 

Coursework Highlights

The PREM concentration option offers several career-focused courses, such as:

Class Number Class Name
COMM 2320 Public Relations Writing
COMM 2325 Event Coordination
COMM 3311 Writing for Publication
COMM 3320 Public Relations
COMM 3322 Arts and Entertainment Promotion
COMM 4320 Event Planning and Management
COMM 4325 Public Relations Cases and Campaigns

Facilities and Features

Legendary Events group picture at wedding venue.

Legendary Weddings and Special Events

Gain real-world event planning experience while working with this student-run business. In addition, build a strong portfolio that will all you to stand out to potential employers when applying for jobs prior to, or after graduating. Learn more about this event planning opportunity.

Female student preparing center pieces in PREM lab.


The PREM Lab is located on the third floor of the O.A. Grant Humanities building. This lab is unique to the PREM program, and provide hands-on experience in a classroom setting. In the lab, you will learn to create floral arrangements, centerpieces, table settings and several other aspects related to event planning. 

Dr. Maben in front of floral arrangements.

Faculty Experience

Many of our Faculty and Staff have extensive experience in various related fields. With their expertise, you will get the best possible education and learn the skills critical to a career in either Public Relations or Event Management. Dr. Sarah Maben, an Assistant Professor who focuses on Organizational Public Relations, is just one of the exceptional instructors you will have the opportunity to work with and learn from.