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Public Relations & Social Engagement

The Public Relations + Social Engagement program (PR+SE) is a study of many aspects related to the public relations industry. This program aims to teach students in different areas of public relations communication:

Public Relations

Students learn and implement best practices for managing communications with clients both externally and internally to their organization. Students learn fundamental techniques like writing a news release, creating brands and brand collateral, improving community relations between organizations and stakeholders, developing public relations strategies, and managing crisis communication situations. We feature courses like: 

  • Public Relations
  • Public Relations Writing
  • Organizational Spokespeople.

Social Engagement

PR + SE students learn about all aspects of using social media platforms for engaging with stakeholders in their communities. Courses teach students how to curate content, practice strong social media strategies, and measure analytics like reach and engagement — all responsibilities of today’s social media manager. Classes include:

  • Social Media Strategies
  • Social Media PR
  • Social Media Analytics

Real-world learning experiences

Students will have opportunities to intern with local organizations that have public relations or social engagement needs, including non-profit organizations, small businesses, and even university clients. We have exclusive partnerships with some organizations to provide interns in a number of responsibilities such as social media, events, and integrated marketing communications. 

Students will work in groups with a client in their capstone course COMM 4325. This course is designed for students to create and polish their job search materials to help them in their job search process during their final semester. Many students have a job offer in-hand or accepted by the time they finish their capstone course. 

Service-learning 

During semesters when Crisis Communication is taught, students will have the option to spend their spring break at a nearby community in-need of service. Past trips have included working to rebuild homes in Rockport, TX after Hurricane Harvey. Students engage with guest speakers like mayors, emergency management planners, and first-responders as they learn about how public relations works in a crisis.

Students or potential internship partners can view information here about our internship opportunities.

You can also find academic advising guides and course rotations for Communication Studies in the Tarleton Catalog.

Programs and Opportunities

 student interns working at Texas Governor Abbott’s Lincoln-Reagan Dinner

Lincoln-Reagan Dinner

PR + SE student interns working at Texas Governor Abbott’s Lincoln-Reagan Dinner.

student interns for Legendary Wedding and Events.

Legendary Wedding and Events

PR + SE student interns for Legendary Wedding and Events.

Blayre Harrison

Blayre Harrison

Commencement Speaker Blayre Harrison, a PR + SE undergraduate in Communication Studies

internship advertisement

Internships

There are numerous opportunities for pad and unpaid internships with PR + SE to start building your resume.

Testimonials

Tarleton Alumna Jordan Simons

Jordan Simons

I graduated from Tarleton in August of 2014 with a Communications degree. I have been working at the Fort Worth Stock Show & Rodeo for over five years as their Social Media Manager. With over 1.2 million visitors every year the Fort Worth Stock Show & Rodeo is one of the largest rodeos and livestock shows in the country and the biggest annual event in Fort Worth. As the Social Media Manager, I post, tweet, snap, and re-blog rodeo performances, livestock shows, sponsor content, judging contests, human interest stories, and various events and activities around the grounds of the 23-day Show. After the Show, maintaining a social media presence is crucial for constant growth. My goal is to sustain an ongoing conversation between fans, attendees, and exhibitors with the Fort Worth Stock Show & Rodeo. I would like to mention that out of the twenty full-time staff members of the Fort Worth Stock Show that six of them are Tarleton alumni!

Alex Todd

Alex Todd

Current job title: Web Communication Specialist

Employer: Texas A&M University - College of Education and Human Development, Office of Marketing & Communications

My husband and I currently live in Bryan, TX - we have a 7-week old daughter and a 3 1/2-year-old dog named Leia. We moved here in September 2018 when I accepted my first position at Texas A&M in the Department of Physics & Astronomy. Prior to that, I was a Web Content Strategist at Tarleton in the Office of University Web Strategy (December 2017-August 2018), and worked as an intern/graduate assistant for that office while I was a student. In 2018, I received my Web Design certification from Southern Methodist University.

Tarleton Alumna Lindsay Wright

Lindsay Wright

I graduated in Spring 2008 with a Bachelor of Science in Communications. I received a Master of Science in PR/Marketing from Texas Christian University in Spring 2013. I am currently the Associate Director of Public Relations & Marketing for Central Arizona College. Hobbies include theatre, reading, writing, painting/crafts, and spending time with my husband and son.