{"id":4216,"date":"2025-03-17T23:20:26","date_gmt":"2025-03-17T23:20:26","guid":{"rendered":"https:\/\/www.tarleton.edu\/cob\/?p=4216"},"modified":"2026-02-10T20:39:08","modified_gmt":"2026-02-10T20:39:08","slug":"the-luxury-dilemma-when-ai-generated-ads-miss-the-mark","status":"publish","type":"post","link":"https:\/\/www.tarleton.edu\/cob\/2025\/03\/17\/the-luxury-dilemma-when-ai-generated-ads-miss-the-mark\/","title":{"rendered":"The Luxury Dilemma: When AI-Generated Ads Miss the Mark"},"content":{"rendered":"\n<p><strong>To, R. N., Wu, Y. C.<\/strong>, Kianian, P., &amp; Zhang, Z. (2025). When AI Doesn\u2019t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands.&nbsp;<em>Journal of Advertising Research<\/em>, 1\u201335. <a href=\"https:\/\/doi.org\/10.1080\/00218499.2025.2454120\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">https:\/\/doi.org\/10.1080\/00218499.2025.2454120<\/a><\/p>\n\n\n\n<p><strong>Keywords:<\/strong> text-to-image generative AI; luxury brands; advertising; authenticity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/03\/unnamed-1024x572.png\" alt=\"AI disclosure lowers luxury ad authenticity, but highly creative AI ads can reduce backlash and restore consumer perceptions.\" class=\"wp-image-4989\" srcset=\"https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/03\/unnamed-1024x572.png 1024w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/03\/unnamed-300x167.png 300w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/03\/unnamed-600x335.png 600w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/03\/unnamed-768x429.png 768w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/03\/unnamed-1536x857.png 1536w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/03\/unnamed-2048x1143.png 2048w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/03\/unnamed-1568x875.png 1568w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover is-light\" style=\"min-height:214px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1846\" height=\"2492\" class=\"wp-block-cover__image-background wp-image-4219\" alt=\"Dr. Rita To Headshot\" src=\"https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/To-Rita.jpeg\" style=\"object-position:57% 30%\" data-object-fit=\"cover\" data-object-position=\"57% 30%\" srcset=\"https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/To-Rita.jpeg 1846w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/To-Rita-222x300.jpeg 222w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/To-Rita-759x1024.jpeg 759w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/To-Rita-296x400.jpeg 296w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/To-Rita-768x1037.jpeg 768w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/To-Rita-1138x1536.jpeg 1138w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/To-Rita-1517x2048.jpeg 1517w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/To-Rita-1568x2117.jpeg 1568w\" sizes=\"auto, (max-width: 1846px) 100vw, 1846px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#e9e3e0\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/credit.niso.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CRediT Taxonomy:<\/a>\n<ul class=\"wp-block-list\">\n<li>Conceptualization, Data curation, &nbsp;Formal analysis, Funding Acquisition, Investigation, Methodology, Validation, Visualization, Writing \u2013 original draft, Writing \u2013 review &amp; editing<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/scholar.google.com\/citations?user=dt1gqg8AAAAJ&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Google Scholar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tarleton.edu\/mcis\/faculty-staff\/\" target=\"_blank\" rel=\"noreferrer noopener\">Faculty Profile<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-cover\" style=\"min-height:222px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"400\" class=\"wp-block-cover__image-background wp-image-4220\" alt=\"Dr. Yi-Chia Wu Headshot\" src=\"https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/Wu-Yi-Chia.png\" style=\"object-position:60% 40%\" data-object-fit=\"cover\" data-object-position=\"60% 40%\" srcset=\"https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/Wu-Yi-Chia.png 320w, https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/02\/Wu-Yi-Chia-240x300.png 240w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#7d7a81\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/credit.niso.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CRediT Taxonomy:<\/a>\n<ul class=\"wp-block-list\">\n<li>Conceptualization, Resources, Writing \u2013 original draft, Writing \u2013 review &amp; editing<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/scholar.google.com\/citations?hl=en&amp;user=qOgVnlIAAAAJ\" target=\"_blank\" rel=\"noreferrer noopener\">Google Scholar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.tarleton.edu\/mcis\/faculty-staff\/\" target=\"_blank\" rel=\"noreferrer noopener\">Faculty Profile<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/yi-chia-wu-43967412\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LinkedIn Profile<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h3>\n\n\n\n<p>Luxury brands have long been defined by their exclusivity, craftsmanship, and the artistry behind their products. But as technology evolves, a pressing question emerges: Can artificial intelligence (AI) help these brands maintain their prestige, or does it diminish their essence? This discussion isn\u2019t hypothetical. Several luxury brands have already dabbled in AI-generated advertising, only to find that consumers aren\u2019t as impressed as they\u2019d hoped.<\/p>\n\n\n\n<p>Research conducted across three experiments reveals a fascinating insight\u2014when luxury brands use AI-generated images in advertisements and disclose that fact, consumer reactions tend to be negative. But why? The answer lies in how customers perceive effort, authenticity, and brand heritage.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>AI and Luxury: A Mismatch in Perception<\/strong><\/h3>\n\n\n\n<p>AI has revolutionized many industries, offering efficiency and innovation. In advertising, generative AI tools like Midjourney and DALL-E can create stunning visual content within seconds. Yet, when it comes to luxury branding, consumers hold these companies to a different standard.<\/p>\n\n\n\n<p>Luxury isn\u2019t just about aesthetics; it\u2019s about craftsmanship, heritage, and the meticulous effort that goes into every product. When customers see an AI-generated ad, they may subconsciously feel that less human effort was involved. And because luxury brands thrive on the perception of exclusivity and artistry, this can be a problem.<\/p>\n\n\n\n<p>For example, a recent AI-generated ad campaign from a high-end fashion house sparked debate. While the visuals were stunning, consumer sentiment on social media was divided. Some appreciated the innovation, while others questioned whether AI could ever replace the human touch associated with luxury craftsmanship.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Experiment: What Consumers Really Think<\/strong><\/h3>\n\n\n\n<p>To understand this phenomenon, researchers conducted three studies:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Study One:<\/strong> Participants were shown luxury advertisements featuring AI-generated images. Some ads disclosed the use of AI, while others did not. Results showed that when AI-use was disclosed, consumers viewed the brand less favorably.<\/li>\n\n\n\n<li><strong>Study Two:<\/strong> Digging deeper, researchers found that the negative perception stemmed from the belief that AI ads require less effort, making them feel inauthentic.<\/li>\n\n\n\n<li><strong>Study Three:<\/strong> There\u2019s a silver lining. When AI-generated ads displayed highly creative and unique visuals\u2014beyond what traditional methods might achieve\u2014the negative effect was significantly reduced. In other words, if brands use AI to create something truly original rather than just mimicking traditional campaigns, they can still win over consumers.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What This Means for Luxury Brands<\/strong><\/h3>\n\n\n\n<p>This research has important implications for high-end brands considering AI in their marketing strategies. Here are some key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI Can Enhance, But Not Replace Human Craftsmanship<\/strong> \u2013 Instead of relying solely on AI, luxury brands should use it as a tool to augment creativity while ensuring human craftsmanship remains at the forefront.<\/li>\n\n\n\n<li><strong>Disclose AI Use Strategically<\/strong> \u2013 If a brand must disclose AI use in advertisements (which is now required by law in some regions), it should be done in a way that highlights innovation rather than diminishing human effort.<\/li>\n\n\n\n<li><strong>Creativity is Key<\/strong> \u2013 If AI is used to generate something groundbreaking and unique\u2014something that traditional methods wouldn\u2019t easily achieve\u2014consumer skepticism may be mitigated.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion: Striking the Right Balance<\/strong><\/h3>\n\n\n\n<p>AI is here to stay, and its role in marketing will only grow. However, luxury brands must tread carefully. The essence of luxury lies in human touch, meticulous detail, and a storied history. AI-generated ads, if not carefully executed, can undermine these values.<\/p>\n\n\n\n<p>For luxury brands to successfully integrate AI into their marketing, they must ensure that the technology serves to enhance creativity rather than replace the craftsmanship that defines their brand. Used wisely, AI can be a powerful tool for storytelling and innovation\u2014just not at the expense of authenticity.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thought<\/strong><\/h3>\n\n\n\n<p>The lesson here isn\u2019t that AI is bad for luxury marketing\u2014it\u2019s that its use must align with consumer expectations. If luxury brands can master this balance, they can leverage AI\u2019s potential without losing the trust and admiration of their customers. The future of AI in luxury branding depends not just on what technology can do, but on how it is perceived.vely. Future research should continue refining AI trust models to ensure these systems remain beneficial and responsible.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Can AI Sell Luxury? The Shocking Truth About AI-Generated Ads\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/lCF-odOnPvU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Alignment with U.N. Sustainable Development Goals<\/strong><\/h3>\n\n\n\n<p>The research paper &#8220;When AI Undermines Luxury: The Adverse Impact of AI-Generated Advertisements on Luxury Brand Perceptions&#8221; aligns with the following U.N. Sustainable Development Goals (SDGs) prioritized in the Dr. Sam Pack College of Business (DSPCOB) strategic plan.<\/p>\n\n\n\n<p><strong>Goal 8: Decent Work and Economic Growth<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Examines AI\u2019s influence on employment within the luxury branding industry, identifying challenges and opportunities.<\/li>\n\n\n\n<li>Highlights the importance of strategic AI implementation to complement, rather than replace, human creativity.<\/li>\n\n\n\n<li>Advocates for an AI-driven environment where job quality is enhanced, mitigating risks like job displacement and reduced craftsmanship.<\/li>\n<\/ul>\n\n\n\n<p><strong>Goal 9: Industry, Innovation, and Infrastructure<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Investigates AI\u2019s role in marketing innovation, emphasizing responsible implementation in luxury branding.<\/li>\n\n\n\n<li>Identifies ways luxury brands can integrate AI without compromising perceived effort, authenticity, and exclusivity.<\/li>\n\n\n\n<li>Supports sustainable industrialization by promoting AI as a tool for innovation rather than a replacement for human expertise.<\/li>\n<\/ul>\n\n\n\n<p>This research contributes to <strong>Basic or Discovery Scholarship<\/strong>, expanding theoretical knowledge on AI\u2019s impact on brand perception while providing a roadmap for ethical and responsible AI adoption in luxury marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quality Indicators:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/abdc.edu.au\/abdc-journal-quality-list\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ABDC Ranking:<\/a> A<\/li>\n\n\n\n<li><strong>JCR Impact Factor:<\/strong> 2.1<\/li>\n\n\n\n<li><strong>Google Scholar h-5 Score:<\/strong> NA<\/li>\n\n\n\n<li><strong>SciMago h-f Score:<\/strong> NA<\/li>\n\n\n\n<li><strong>ABS:<\/strong> NA<\/li>\n\n\n\n<li><strong>Acceptance Rate (as reported in Cabell&#8217;s):<\/strong> 13%<\/li>\n\n\n\n<li>Indexed By:\n<ul class=\"wp-block-list\">\n<li><strong>Cabell&#8217;s:<\/strong> Yes<\/li>\n\n\n\n<li><strong>EBSCO:<\/strong> No<\/li>\n\n\n\n<li><strong>JIF:<\/strong> No<\/li>\n\n\n\n<li><strong>SCIMago:<\/strong> No<\/li>\n\n\n\n<li><strong>ERIC:<\/strong> No<\/li>\n\n\n\n<li><strong>Westlaw:<\/strong> No<\/li>\n\n\n\n<li><strong>LexisNexis:<\/strong> No<\/li>\n\n\n\n<li><strong>Ulrich&#8217;s:<\/strong> No<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>New research shows that disclosing AI-generated ads can hurt luxury brands by reducing perceived effort and authenticity\u2014unless AI is used to deliver highly creative advertising.<\/p>\n","protected":false},"author":68,"featured_media":4989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","wds_primary_category":33,"footnotes":""},"categories":[33],"tags":[142,92,139,146,145,143,147,140,148,91,144,141],"class_list":["post-4216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-intellectual-contributions","tag-ad-creativity","tag-advertising-authenticity","tag-ai-advertising","tag-ai-disclosure","tag-brand-authenticity","tag-consumer-perception","tag-digital-advertising-research","tag-generative-ai","tag-journal-of-advertising-research","tag-luxury-brands","tag-marketing-strategy","tag-perceived-effort"],"acf":[],"author_meta":{"display_name":"mhancock","author_link":"https:\/\/www.tarleton.edu\/cob\/author\/mhancock-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2\/"},"featured_img":"https:\/\/www.tarleton.edu\/cob\/wp-content\/uploads\/sites\/103\/2025\/03\/unnamed-300x167.png","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">Intellectual Contributions<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Intellectual Contributions<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">ad creativity<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">advertising; authenticity<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">AI advertising<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">AI disclosure<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">brand authenticity<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">consumer perception<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">digital advertising research<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">generative AI<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">Journal of Advertising Research<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">luxury brands<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">marketing strategy<\/a>","<a href=\"https:\/\/www.tarleton.edu\/cob\/category\/intellectual-contributions\/\" class=\"advgb-post-tax-term\">perceived effort<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">ad creativity<\/span>","<span class=\"advgb-post-tax-term\">advertising; authenticity<\/span>","<span class=\"advgb-post-tax-term\">AI advertising<\/span>","<span class=\"advgb-post-tax-term\">AI disclosure<\/span>","<span class=\"advgb-post-tax-term\">brand authenticity<\/span>","<span class=\"advgb-post-tax-term\">consumer perception<\/span>","<span class=\"advgb-post-tax-term\">digital advertising research<\/span>","<span class=\"advgb-post-tax-term\">generative AI<\/span>","<span class=\"advgb-post-tax-term\">Journal of Advertising Research<\/span>","<span class=\"advgb-post-tax-term\">luxury brands<\/span>","<span class=\"advgb-post-tax-term\">marketing strategy<\/span>","<span class=\"advgb-post-tax-term\">perceived effort<\/span>"]}},"comment_count":0,"relative_dates":{"created":"Posted 1 year ago","modified":"Updated 2 months ago"},"absolute_dates":{"created":"Posted on March 17, 2025","modified":"Updated on February 10, 2026"},"absolute_dates_time":{"created":"Posted on March 17, 2025 11:20 pm","modified":"Updated on February 10, 2026 8:39 pm"},"featured_img_caption":"This infographic shows that disclosing AI use can reduce perceived authenticity in luxury advertising, but high creativity can mitigate negative consumer reactions.","series_order":"","_links":{"self":[{"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/posts\/4216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/comments?post=4216"}],"version-history":[{"count":9,"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/posts\/4216\/revisions"}],"predecessor-version":[{"id":5094,"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/posts\/4216\/revisions\/5094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/media\/4989"}],"wp:attachment":[{"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/media?parent=4216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/categories?post=4216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tarleton.edu\/cob\/wp-json\/wp\/v2\/tags?post=4216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}