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Metadata

Metadata is data that describes other data. In the case of web, most metadata is used to help improve SEO rankings on a webpage.

Typical metadata editable on a webpage:

1Make sure Include in the [Left or Right] Navigation? is checked "Yes" to include a page in your navigation or "No" to not include it but still publish it to your website.

In regard to usage within Cascade, metadata also serves additional purposes across navigation elements, including

  • breadcrumbs
  • submenus link names (e.g. navigation on both desktop and mobile screens)

Given these additional purposes, metadata can currently be edited on Pages and Folders under Edit from

  • the Content tab, in the first box at the top of the edit modal
  • the Metadata tab

Page Titles

You can edit the title of a page typically in the Content section of Cascade in Edit mode. If it is not there, it will be available in the Metadata section of Cascade in Edit mode. Titles are require on all pages.

Titles are vital in SEO practices as they are the first text your constituents will read in any search results listing, and they are what your constituents scan through when scanning through their favorite bookmarks. Titles are read left to right, so in order to keep your page titles unique, your text should start very specific, then expand out to the name of the website your constituent is exploring. For example, if your constituent is on

  • the homepage (index) of your website, your title should just be the full name of your website (e.g. Educator Preparation Service)
  • a subpage (non-index) of your website, your title should be the main subject of your page, a space ( ), a hyphen (-), another space and then the full name of your website (e.g. Complaint Process - Educator Preparation Service)
  • a homepage or overview type page (index) of a subsection within your website, your title should be the name of program or section, a space ( ), a hyphen (-), another space and then the full name of your website (e.g. Field Experiences - Educator Preparation Service)
  • a subpage (non-index) of a subsection within your website, your title should be the main subject of your page, a space ( ), a hyphen (-), another space, the name of program or section, a space ( ), a hyphen (-), another space and then the full name of your website (e.g. University Supervisor - Field Experiences - Educator Preparation Service)

Unless your official program name includes the word "Tarleton" (e.g. Tarleton Model for Accelerated Teacher Education), your title should not include the name of the university in any form. The university name is included in the title by default, so you don't have to include it manually.

Display Name

You can edit the Display Name of a page typically in the Content section of Cascade in Edit mode. If it is not there, it will be available in the Metadata section of Cascade in Edit mode. Display Names are require on all pages. They can be useful on folders when setting up navigation.

Display Name appears automatically for breadcrumbs and submenus (e.g. the right hand navigation and mobile version). Given its multiple uses, sometimes the name needs to be overwritten by the Breadcrumbs Display Name.

If your constituent is on

  • the homepage (index) of your website, your Display Name should just be the full name of your website (e.g. Educator Preparation Service)
  • a subpage (non-index) of your website, your Display Name should be the main subject of your page (e.g. Complaint Process), but keep it to four (4) words maximum whenever possible.
  • a homepage or overview type page (index) of a subsection within your website, your Display Name should be some sort of introductory verbiage to the subsection (e.g. Overview), but keep it to four (4) words maximum whenever possible.
  • a subpage (non-index) of a subsection within your website, your Display Name should be the main subject of your page (e.g. University Supervisor), but keep it to four (4) words maximum whenever possible.

On folders, you can improve your navigation by adding a Display Name on the subfolder of your website. You do not need to use Display Names on any other folders. Additionally, none of the other metadata add value to a folder.

Breadcrumbs Display Name

You can edit the Breadcrumbs Display Name of a page typically in the Metadata section of Cascade in Edit mode. Breadcrumbs Display Names are not required on all pages, however, they are particularly useful for index pages on subfolders of websites.

If your constituent is on

  • the homepage (index) of your website, you don't need to use Breadcrumbs Display Name.
  • subpage (non-index) of your website, you don't need to use Breadcrumbs Display Name.
  • homepage or overview type page (index) of a subsection within your website, your Display Name should be some sort of introductory verbiage to the subsection (e.g. Overview), while your Breadcrumbs Display Name is similar to the Page Title, since it references the main subsection of the website.
  • subpage (non-index) of a subsection within your website, you don't need to use Breadcrumbs Display Name.

Texas State Library and Archives Commission

Per 1 TAC §206.74,

All new or changed documents on an institution of higher education website that meet the criteria of a "state publication" as defined by the Texas State Library and Archives Commission must include the meta tags require by 13 TAC §3.4, when technically feasible.

Additional optional metadata are available on the Metadata tab, including Dublin Core (DC) Metadata to assist in this archiving procedure: DC.Subject and DC.Type. Additionally, DC.Description and DC.Keyword are the same as anything you enter for Description or Keyword, so no extra work is required.