Naming Conventions

Naming conventions are important for many reasons, including search engine optimization (SEO), browser compatibility, web content strategy, and general web marketing. Tarleton is adopting the Associated Press (AP) Stylebook. Specifically important styles are mentioned below for ease of use.

• Identity
  • Use of the University Name
  • Outreach Locations and Building Names
  • Academic Departments
  • Academic Degrees, Programs and Certificates
• Asset Names
  • Avoid Poor Naming Constructs
    • Dates and Timestamps
    • Edits and Revisions
    • Using Content for Web
  • File Types (Assets)
    • Pages
    • Folders
    • Files
    • External Links and Blocks
  • Metadata
    • Page Title
    • Display Name
    • Breadcrumbs Display Name