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Writing for the Web

When we stand together with a cohesive message, we improve and extend our brand from our community to the global market. The following style guides, naming conventions, and tips for writing for the web will help you meet your goals.

Naming Conventions

Naming conventions are important for many reasons, including search engine optimization (SEO), browser compatibility, web content strategy, and general web marketing. Tarleton is adopting the Associated Press (AP) Stylebook. Specifically important styles are mentioned below for ease of use.


Contact Information

In the new responsive template, contact information is placed:

Asset Names

Asset Names are the file names or folder directory names used when publishing your content to your website. As a content management system (CMS), Cascade has some special types, like PagesExternal Links, and Blocks, that are not like normal Files.

For example, Pages do not have file extensions (e.g. .html, .htm, .pdf, .xml), however, when Cascade publishes them, they turn into whatever file type (or Output) they were built. Most of our Pages are built to publish with the .html file extension.

Meanwhile, External Links and Blocks don't publish whatsoever to the website. They are for internal use, typically to assist web maintainers when reusing the same link or the same content.

When naming them, you should avoid poor constructs, like using dates and timestamps or mentions of edits, revisions, or use for the web. Remember these can adversely affect your SEO ranking.