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Graphics Quality Standards

Grassburr dimensions show how textual content is placed and padding is thick enough for readability.

Make sure textual content that your constituents should take action with is in white text (Source Sans Pro font, 10 pt) behind a flat flat color compliant with Tarleton's template. There should be decent padding or space around the edges for readability. Place the text in an area that will not be covered by the arrows used in modules that rotate content.

Graphic images must follow the same standards as all photography submitted, however, other elements are allowed within certain limitations. All photography or elements must be submitted to Web Services to create the desired graphic that meets Tarleton branding, web standards, and accessibility compliance.

Use of Text

Due to the nature of responsive/squishy content, text directly on a graphic is often inaccessible. Most modules used throughout the Tarleton design do not function well with text of any kind. Where text is not prohibited on graphics, use the following to check your content:

  • Do not use graphics with more than 140 characters of text if the purpose of using the graphic is for your audience to be capable of reading the text for more information. Note that character limit is smaller for modules that use smaller dimension graphics.
  • Visually, the text should not be less than 12 point on any device screen size and all text should be made available in the alternative text of the image.

Use of Styles and Special Effects

Given the flat design of the Tarleton website, use of certain styles will be unacceptable, including anything that makes content look visually three-dimensional (e.g. bevel, emboss, gradients). Avoid special effects that take away from the tone and feel of the Tarleton website (e.g. vignette, distortion, borders of any shape or size, drop shadows).

Use of Color

The proper use of color and the strategic placement of text in images or against colored backgrounds can determine the readability and understandability of content. In some situations, it may seem that it takes away from artistic freedom, however, consider the analogy of choosing a glaze for a ceramic bowl. If you choose a lead-based glaze for the color of the ceramic bowl, it is not safe to eat from; therefore, the ceramic bowl is only for aesthetic, not functional, purposes. When we compose messages on various images and videos, our goal is to provide functional art. It must be informative first, artistic second.

Tarleton Purple

We bleed purple, and all our media content should prove it by using the correct color purple. While we will gladly assist on graphics images, please note the following depending on what software you use to produce videos or other content you wish to submit to Web Services:

  • The hexadecimal code for the Tarleton purple is: #4F2D7F
  • The RGB (Red, Green, Blue) code for the Tarleton purple is: (Red: 79,Green: 45, Blue: 127)

While we do promote using the Tarleton purple, the secondary color of black doesn't work well against our purple and should only be used with an appropriately contrasting color if made as an outline or block around purple. This typically occurs when using our logo and oftentimes means a reverse version of the logo should be used or a different color set. Contact Creative Services for the appropriate logo and guidance for proper usage. Never use magenta in place of the Tarleton purple for contrasting against the black.

Color Mode

If you are working with Creative Services on a print project or pulling content from your own desktop publishing, remember that websites must use the RGB color mode. A common mistake is using the Tarleton logo from a CMYK print project where you can visibly tell the purple is actually an odd blue. Contact Creative Services for assistance in converting your content from CMYK to RGB for use on the web.

Basic Requirements

All content, whether copy or multimedia, should be presented in a professional manner best representing the Tarleton brand. 

  • Content is not stretched or squeezed to fit in the dimensions.
  • Content is not blurry or pixelated, the main subject should be in crisp and clear focus.
  • Content is not too bright or too dark where the main subject is hard to discern from the background.
  • Content is not filtered in a manner where the color is modified from the real setting, like retro filters.
  • Content is not bordered, framed or vignetted, which removes usable content from the multimedia's dimensions.
  • Content is not a double exposure or collage of photographs.
  • Content is not styled, including bevels, embosses, gradients, drop shadows, distortions.
  • Content is not in RGB mode, the standard setting on cameras, which is easy to tell on Tarleton logos because the purple turns an odd shade of blue.

Some of the digital enhancements and artwork mentioned here are done by the creative staff in Marketing and Communications. Others do not follow our branding or professional quality guidelines. Exceptions to these standards, based on appropriate artistic purpose, must be approved by Web Services.

Typically rejected content

Clip art is highly discouraged for its unprofessional look and feel juxtaposed with our template, but that doesn't mean drawings and other artwork are not allowed. We have creative staff on hand that can create graphics that match our template and Tarleton brand.

If you do provide us with outside stock photography or artwork, we will assess it for professionalism, quality, and ability to fit within our template and brand. As always, your content should avoid:

  • commercial or political affiliations, political agendas, or candidates running for office
  • advocating or promoting the use of alcohol, tobacco, or illegal drugs
  • exhibiting hate, bias, discrimination, pornography, libelous or otherwise defamatory content
  • promotion of violence, violent acts, or self harm acts

Web Services reserves the right to remove any images, video, or audio content at any time depicting these actions or any individual who has been or will be disciplined for any of these actions. Individuals up for election in student organizations will be removed to provide a non-biased environment. We ask that you keep abreast of the content on your website to know when such individuals need to be removed and provide alternatives during election seasons. Individuals may be re-added to your website after the election season.

Copyright Infringement

Web Services will remove or reject any image that we do not have permission to use, including copyright infringement requests. These include:

  • Usage of outdated or misused logos and marks
  • Usage of copy that comes directly off another website or is only slightly adjusted without any sources cited
  • Usage of artwork from Google Images and similar searches without proper identification of their source and owner
  • Usage of music (e.g. pop, country, rock, metal) that we do not have written consent or proof of purchase to use by the owner

While you may think some content you incorporate or modify in your multimedia would qualify for Fair Use, most marketing and promotional content does not. Check the Library's information on Fair Use, Copyright and the TEACH Act.

Please make sure you have bought the content you are using or have written proof of approval that can be used when copyright infringement claims occur. It is absolutely vital that we abide by copyright laws to prevent loss of funding and protect the image of Tarleton State University.