Color Usage on the Web
Color on webpages shall be used in moderation and not modified outside the standard provide in the web templates. Contact Web Services about any customizations you may consider for embedded graphics, tables, forms, etc., and we'll help you figure out a solution for your layout and content needs.
Paragraphs that need to stand out due to the important information they provide can still be styled:
- instructions (using the accent-green color)
- warning (using the accent-brick red color)
- caution (using the dark-gray color)
- information (using the purple color)
If you are creating supplemental information (e.g. PDF documents), the following table shows the web colors, in hexadecimal values, as well as their print equivalents, in RGB (Red, Green, Blue) values, depending on which format your software uses for color selection.
| Color Name | Hexadecimal | RGB |
|---|---|---|
| purple ("Tarleton Purple") | #4F2D7F | 79, 45, 127 |
| accent-brick red | #BF3D25 | 191, 61, 37 |
| accent-green | #2B8C53 | 43, 140, 83 |
| accent-teal | #41647F | 65, 100, 127 |
| white | #FFF | 255, 255, 255 |
| light-gray | #E1E1E1 | 225, 225, 225 |
| gray | #D9D6DA | 217, 214, 218 |
| medium-dark-gray | #777 | 119, 119, 119 |
| dark-gray | #333 | 51, 51, 51 |
The Pantone color for the "Tarleton Purple" is 268.