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There is absolutely no reason why any page should look bland and white, but not all content needs sprucing up. You need to ask yourself some questions regarding what your goals are.

Is it sustainable? Each design element must be sustainable. For example, don't use a slideshow if you don't plan to update the calls-to-action on it on a regular basis. Plus, it is not a slideshow if it has only one slide.

Is it too busy? Too many design elements may cause more confusion and less engagement. You want engagement, so you need to help your users focus on the content, not the design. Keep the colors to a minimum. Keep the action to a minimum.

Need some color in the form of images?

You can take your own pictures following the Tarleton guidelines, look through Marketing and Communication's set in PhotoShelter (or directly in Cascade via Common Site's /common/images folder), request and schedule a photoshoot from of our photographers, or request graphics be created for your website from one of our graphic artists. If you use outside stock photography, make sure you are using photography with a non-commercial license.

Need to use a different layout for the content?

Each Content Module page in this website shows ideas of how a module can be used and an example or two of what the module itself looks like on a page. It's by no means a comprehensive list of how anything can be used, but it gives you the framework of the module.

Also consider the functionality of the components (or molecules):

  • textual content: basic content (paragraphs) and links, headings, lists, tables
  • embedded content: forms, maps, multimedia
  • organized content: buttons, question and answer, tabbed content

Need to make steps easier to read?

There are different ways to do that, depending on the content you have. Sometimes, a video is better, but you also need a transcript for those who get distracted by start/stop play of the video after viewing it and trying to take those steps.