{"id":892,"date":"2023-02-20T20:30:20","date_gmt":"2023-02-20T20:30:20","guid":{"rendered":"https:\/\/www.tarleton.edu\/brand\/?page_id=892"},"modified":"2026-03-02T21:19:21","modified_gmt":"2026-03-02T21:19:21","slug":"sub-branding","status":"publish","type":"page","link":"https:\/\/www.tarleton.edu\/brand\/sub-branding\/","title":{"rendered":"Partnerships and Co-branding"},"content":{"rendered":"\n<h1 class=\"wp-block-heading has-tarleton-texan-black-color has-text-color\">Partnerships and Co-Branding<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\">Co-branding is a partnership between at least two individual brands. The Tarleton State University brand may be used in conjunction with a third-party logo only when a license, memorandum of understanding, or sponsorship agreement outlining the terms and conditions of such use is established and when such use does not conflict with other university policies.<\/p>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\"><strong>Example<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1595\" height=\"567\" src=\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2026\/03\/EXAMPLE_Tarleton_CoBrandVERT-Purple.png\" alt=\"Tarleton State vertical logo and example of cobrand entity logo with a vertical line separating them.\" class=\"wp-image-3557\" style=\"aspect-ratio:2.8131868131868134;width:428px;height:auto\" srcset=\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2026\/03\/EXAMPLE_Tarleton_CoBrandVERT-Purple.png 1595w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2026\/03\/EXAMPLE_Tarleton_CoBrandVERT-Purple-300x107.png 300w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2026\/03\/EXAMPLE_Tarleton_CoBrandVERT-Purple-1024x364.png 1024w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2026\/03\/EXAMPLE_Tarleton_CoBrandVERT-Purple-600x213.png 600w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2026\/03\/EXAMPLE_Tarleton_CoBrandVERT-Purple-768x273.png 768w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2026\/03\/EXAMPLE_Tarleton_CoBrandVERT-Purple-1536x546.png 1536w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2026\/03\/EXAMPLE_Tarleton_CoBrandVERT-Purple-1568x557.png 1568w\" sizes=\"auto, (max-width: 1595px) 100vw, 1595px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co-branding with multiple entities<\/h2>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\">When more than one university entity is involved in the same partnership, sponsorship, event, or other initiative, use the primary logo with unit names set separately in text, subordinate to the logo.<\/p>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\">Per Associated Press (AP) style, list unit names in alphabetical order beginning with primary academic units: College of Agriculture and Natural Resources; Dr. Sam Pack College of Business; College of Education, College of Graduate Studies; Division of Health Sciences, Honors College, College of Liberal and Fine Arts, College of Health and Clinical Professions, College of Kinesiology, College of Nursing, College of Science and Mathematics, Mayfield College of Engineering.<\/p>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\">To maintain consistency across all brand touchpoints, the word \u201cand\u201d will be used in place of the ampersand throughout all communications, unit marks, and other materials.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co-branding among multiple Tarleton State units &#8211; horizontal format<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-thumbnail is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"142\" src=\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-H-1-600x142.png\" alt=\"Example of how to cobrand the Tarleton State Horizontal logo with multiple internal units.\" class=\"wp-image-3523\" style=\"width:522px;height:auto\" srcset=\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-H-1-600x142.png 600w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-H-1-300x71.png 300w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-H-1-1024x241.png 1024w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-H-1-768x181.png 768w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-H-1.png 1200w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Co-branding among multiple Tarleton State units &#8211; vertical Format<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-thumbnail is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"376\" src=\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-V-600x376.png\" alt=\"Example of how to cobrand the Tarleton State Vertical logo with multiple internal units.\" class=\"wp-image-3524\" style=\"width:453px\" srcset=\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-V-600x376.png 600w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-V-300x188.png 300w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-V-768x481.png 768w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-V-480x300.png 480w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-V-640x400.png 640w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/co-branding-text-V.png 914w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\">Do not use multiple unit marks together<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"200\" src=\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2023\/03\/EXAMPLE_FOUR_DONT_Tarleton_CoBrand-Purple-01-600x200.png\" alt=\"Tarleton State University logos for Agriculture, Education, and Graduate Studies.\" class=\"wp-image-1734\" srcset=\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2023\/03\/EXAMPLE_FOUR_DONT_Tarleton_CoBrand-Purple-01-600x200.png 600w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2023\/03\/EXAMPLE_FOUR_DONT_Tarleton_CoBrand-Purple-01-300x100.png 300w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2023\/03\/EXAMPLE_FOUR_DONT_Tarleton_CoBrand-Purple-01-1024x341.png 1024w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2023\/03\/EXAMPLE_FOUR_DONT_Tarleton_CoBrand-Purple-01-768x256.png 768w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2023\/03\/EXAMPLE_FOUR_DONT_Tarleton_CoBrand-Purple-01-1536x512.png 1536w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2023\/03\/EXAMPLE_FOUR_DONT_Tarleton_CoBrand-Purple-01-2048x682.png 2048w, https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2023\/03\/EXAMPLE_FOUR_DONT_Tarleton_CoBrand-Purple-01-1568x522.png 1568w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Partnerships and Co-Branding Co-branding is a partnership between at least two individual brands. The Tarleton State University brand may be used in conjunction with a third-party logo only when a &#8230;<\/p>\n","protected":false},"author":28,"featured_media":580,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-left-sidebar.php","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-892","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.tarleton.edu\/brand\/author\/","display_name":""},"relative_dates":{"created":"Posted 3 years ago","modified":"Updated 2 months ago"},"absolute_dates":{"created":"Posted on February 20, 2023","modified":"Updated on March 2, 2026"},"absolute_dates_time":{"created":"Posted on February 20, 2023 8:30 pm","modified":"Updated on March 2, 2026 9:19 pm"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/comments?post=892"}],"version-history":[{"count":8,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/892\/revisions"}],"predecessor-version":[{"id":3561,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/892\/revisions\/3561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/media?parent=892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}