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AI Use Prohibited for Logos<\/strong><\/p>\n\n\n\n All Tarleton State University logos are registered trademarks and protected brand assets. The use of artificial intelligence to create, recreate, alter, enhance, or generate any version of the Tarleton State logo is strictly prohibited. This includes AI-generated variations, reinterpretations, or derivative designs in any format.<\/p>\n\n\n\n Only official, university-provided logo files may be used. Logos must never be redrawn, modified, or generated by AI or any automated tool. Unauthorized use or alteration of Tarleton State trademarks violates the university’s brand and trademark policy.<\/p>\n\n\n\n The Tarleton State University logo consists of two components:<\/p>\n\n\n\n The logomark <\/strong>(beveled “T” on beveled Texas) and the logotype <\/strong>(Tarleton State University)<\/p>\n<\/div> These two components are always placed in a fixed relationship and should never be altered, modified, or recreated in any way. The statement \u201cMember of The Texas A&M University System\u201d is also an official part of the logo. All print publications require the use of the statement below the logo.<\/p>\n\n\n\n <\/p>\n\n\n\n PRIMARY VERTICAL LOGO<\/strong><\/p>\n\n\n\n PRIMARY HORIZONTAL LOGO<\/strong><\/p>\n\n\n\n LOGOMARK WITHOUT LOGOTYPE<\/strong><\/p>\n\n\n\n Clear space Locations must always be listed in the order shown above.<\/p>\n\n\n\n This logo may be applied to small promotional items such as pens, lanyards, etc., when the imprint area cannot accommodate the primary mark.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Primary Logos The heart of Tarleton State University\u2019s identity system is its logomark. It is a beveled \u201cT\u201d on a beveled Texas. The logomark is an integral component of the …<\/p>\n","protected":false},"author":28,"featured_media":580,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-left-sidebar.php","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-887","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.tarleton.edu\/brand\/author\/","display_name":""},"relative_dates":{"created":"Posted 3 years ago","modified":"Updated 3 months ago"},"absolute_dates":{"created":"Posted on February 20, 2023","modified":"Updated on January 29, 2026"},"absolute_dates_time":{"created":"Posted on February 20, 2023 8:30 pm","modified":"Updated on January 29, 2026 5:44 pm"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/comments?post=887"}],"version-history":[{"count":5,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/887\/revisions"}],"predecessor-version":[{"id":3547,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/887\/revisions\/3547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/media?parent=887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\n\n\n![\"Example](\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/LOGO-TYPE-AND-MARK-2-1024x341.png\"){kind=logo}
<\/figure><\/div>\n\n\n\n![\"Example](\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/PRIMARY-VERT.png\")
<\/figure>\n\n\n\n![\"Example](\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/PRIMARY-HORIZ-2.png\")
<\/figure>\n\n\n\n![\"Tarleton](\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2023\/03\/EXAMPLE_Tarleton_T-on-Texas-Purple-01-01-300x274.png\")
<\/figure>\n\n\n\n
<\/strong>Provide clear space around the logo equal to the width of the \u201cN” character. This creates prominence and clarity. The “T” on Texas logo should use proper clear space to separate the logo from other elements.<\/p>\n\n\n\nMINIMUM CLEAR SPACE<\/h2>\n\n\n\n
![\"Example](\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/VERTICAL-SPACING.png\")
<\/figure>\n\n\n\n![\"Example](\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/HORIZ-SPACING-1.png\")
<\/figure>\n\n\n\n![\"Example](\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2025\/12\/LOCATIONS-SPACING-1.png\")
<\/figure>\n\n\n\nSECONDARY LOGO<\/h2>\n\n\n\n
![\"Tarleton](\"https:\/\/www.tarleton.edu\/brand\/wp-content\/uploads\/sites\/321\/2023\/03\/EXAMPLE_Tarleton_Horizontal_Purple-01-01-600x109.png\")
<\/figure>\n\n\n\n