{"id":838,"date":"2023-02-20T20:10:36","date_gmt":"2023-02-20T20:10:36","guid":{"rendered":"https:\/\/www.tarleton.edu\/brand\/?page_id=838"},"modified":"2026-03-04T22:57:37","modified_gmt":"2026-03-04T22:57:37","slug":"logo-identity-standards","status":"publish","type":"page","link":"https:\/\/www.tarleton.edu\/brand\/logo-identity-standards\/","title":{"rendered":"Logo Integrity"},"content":{"rendered":"\n

Protecting the Integrity of the Tarleton State Logo<\/strong> and Likeness<\/strong><\/h1>\n\n\n\n
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Tarleton State University reserves the right to protect its name, image, and likeness. This includes both logos and campus landmarks. Neither logos nor landmarks associated with Tarleton State are to be altered from their original appearance. Logos are to be used as a whole, never with part of the logo cut off. No other letters, words, or images should intrude upon the logo in any way.<\/p>\n\n\n\n

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TARLETON STATE’S VISUAL IDENTIFIERS AND LOGO MAY NOT BE:<\/h2>\n\n\n\n
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\"Do<\/figure>\n\n\n\n
\"Example<\/figure>\n<\/figure>\n<\/div>\n\n\n\n
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\"Tarleton<\/figure>\n\n\n\n
\"Example<\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Do not replace the beveled “T” on Texas” with an alternative image in the official logo.<\/strong><\/p>\n<\/div>\n\n\n\n

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Do not place graphics that cover any part of the Tarleton State logo<\/strong>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Do not change the color or structure of the official logo.<\/strong><\/p>\n<\/div>\n\n\n\n

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Do not add additional images to the official logo to create a new logo.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Do<\/figure>\n\n\n\n
\"Do<\/figure>\n<\/figure>\n<\/div>\n\n\n\n
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\"Do<\/figure>\n\n\n\n
\"Tarleton<\/figure>\n<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Do not stretch the Tarleton State logo horizontally or vertically.<\/strong><\/p>\n<\/div>\n\n\n\n

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Do not thicken the lines on any part of the logo.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Do not depict the logo at an angle; always ensure it is positioned straight<\/strong>.<\/p>\n<\/div>\n\n\n\n

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Do not use the logo as a letter in a word unless approved by Marketing and Communications<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Protecting the Integrity of the Tarleton State Logo and Likeness Tarleton State University reserves the right to protect its name, image, and likeness. This includes both logos and campus landmarks. …<\/p>\n","protected":false},"author":28,"featured_media":580,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"template-left-sidebar.php","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-838","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.tarleton.edu\/brand\/author\/","display_name":""},"relative_dates":{"created":"Posted 3 years ago","modified":"Updated 2 months ago"},"absolute_dates":{"created":"Posted on February 20, 2023","modified":"Updated on March 4, 2026"},"absolute_dates_time":{"created":"Posted on February 20, 2023 8:10 pm","modified":"Updated on March 4, 2026 10:57 pm"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/comments?post=838"}],"version-history":[{"count":5,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/838\/revisions"}],"predecessor-version":[{"id":3576,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/838\/revisions\/3576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/media?parent=838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}