{"id":1559,"date":"2023-03-02T15:21:20","date_gmt":"2023-03-02T15:21:20","guid":{"rendered":"https:\/\/www.tarleton.edu\/brand\/?page_id=1559"},"modified":"2025-10-29T20:47:48","modified_gmt":"2025-10-29T20:47:48","slug":"typography","status":"publish","type":"page","link":"https:\/\/www.tarleton.edu\/brand\/typography\/","title":{"rendered":"Typography"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">Fonts<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\">Typography and our selected font families are fundamental elements of our brand, helping to weave our stories together. Our goal is to create a seamless experience for our audiences by aligning all communication in a unified visual voice.&nbsp;<\/p>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\">The following fonts have been selected for use across Tarleton State&#8217;s branded communications and marketing campaign materials.<\/p>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\">The typeface used for the logotype is Trajan. Recommended complementary fonts include Helvetica Neue and Arial for the web.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TRAJAN PRO<\/h2>\n\n\n\n<p> (used exclusively for the Tarleton State University name)<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"trajanproexample has-large-font-size\">ABCDEFGHIJKLMNOPQRSTUVWXYZ<br>abcdefghijklmnopqrstuvwxyz<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">FUTURA PT BOLD<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"futuraboldexample has-large-font-size\">ABCDEFGHIJKLMNOPQRSTUVWXYZ<br>abcdefghijklmnopqrstuvwxyz<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">HELVETICA NEUE &#8211; 65 MEDIUM<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"helvetica-neue-example-one has-large-font-size\">ABCDEFGHIJKLMNOPQRSTUVWXYZ<br>abcdefghijklmnopqrstuvwxyz<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">HELVETICA NEUE &#8211; 75 BOLD<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"helvetica-neue-example-two has-large-font-size\">ABCDEFGHIJKLMNOPQRSTUVWXYZ<br>abcdefghijklmnopqrstuvwxyz<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading advgb-dyn-32da0302\">FRANKLIN GOTHIC ATF MEDIUM<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide advgb-dyn-5029af98\"\/>\n\n\n\n<p class=\"franklin-gothic-medium has-large-font-size advgb-dyn-4ac10b2f\">ABCDEFGHIJKLMNOPQRSTUVWXYZ<br>abcdefghijklmnopqrstuvwxyz<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer advgb-dyn-6e062361\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading advgb-dyn-b798e3e1\">FRANKLIN GOTHIC ATF BOLD<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide advgb-dyn-5029af98\"\/>\n\n\n\n<p class=\"franklin-gothic-bold has-large-font-size advgb-dyn-34c2730f\">ABCDEFGHIJKLMNOPQRSTUVWXYZ<br>abcdefghijklmnopqrstuvwxyz<\/p>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer advgb-dyn-6e062361\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">TARLETON STATE BOLD &#8211; ATHLETICS USE ONLY<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"tarleton-bold-example has-large-font-size\">ABCDEFGHIJKLMNOPQRSTUVWXYZ<br>abcdefghijklmnopqrstuvwxyz<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\"><strong>Alignment<\/strong><\/p>\n\n\n\n<p class=\"has-tarleton-texan-black-color has-text-color\"><strong>Left-aligned body type in headlines and paragraphs is the easiest for readers<\/strong> but is not mandated. Copy alignment that is significantly different from left aligned (centered, justified, right aligned) can distract the reader from the content of a project. Left alignment is suggested based on readability studies in user-centered design. Alignment is a variable that will be determined by your project requirements.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>For questions, please contact Marketing and Communications at <a href=\"mailto:brand@tarleton.edu\">brand@tarleton.edu<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fonts Typography and our selected font families are fundamental elements of our brand, helping to weave our stories together. Our goal is to create a seamless experience for our audiences &#8230;<\/p>\n","protected":false},"author":109,"featured_media":580,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-left-sidebar.php","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-1559","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.tarleton.edu\/brand\/author\/jprice\/","display_name":"jprice"},"relative_dates":{"created":"Posted 3 years ago","modified":"Updated 5 months ago"},"absolute_dates":{"created":"Posted on March 2, 2023","modified":"Updated on October 29, 2025"},"absolute_dates_time":{"created":"Posted on March 2, 2023 3:21 pm","modified":"Updated on October 29, 2025 8:47 pm"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/1559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/comments?post=1559"}],"version-history":[{"count":7,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/1559\/revisions"}],"predecessor-version":[{"id":3495,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/pages\/1559\/revisions\/3495"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.tarleton.edu\/brand\/wp-json\/wp\/v2\/media?parent=1559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}