{"id":13462,"date":"2025-11-04T09:15:00","date_gmt":"2025-11-04T15:15:00","guid":{"rendered":"https:\/\/www.tarleton.edu\/becomeatexan\/?p=13462"},"modified":"2025-11-05T09:35:08","modified_gmt":"2025-11-05T15:35:08","slug":"alumni-series-sarah-nolting","status":"publish","type":"post","link":"https:\/\/www.tarleton.edu\/becomeatexan\/alumni-series-sarah-nolting\/","title":{"rendered":"Alumni Series: Sarah Nolting\u00a0"},"content":{"rendered":"\n
\"Sarah<\/figure>
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\u201cTarleton State University is a place where you can really grow,  both personally and professionally. The classes give you a strong foundation in your field, but what makes TSU truly special is the opportunities to get hands-on experience, build confidence, and discover your strengths.\u201d<\/em><\/p>\n\n\n\n

Sarah Nolting<\/p>\n\n\n\n

Tarleton State Alumna, Class of 2021  
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Finding your footing in college can be overwhelming at times. <\/p>\n\n\n\n

It can be especially scary if you realize, midway through your journey, that the path you originally forged no longer aligns with the goals you have set for yourself. <\/p>\n\n\n\n

For Tarleton State alumna Sarah Nolting, no obstacle, even changing majors during her sophomore year, could stop her from not just achieving her goals but exceeding her own expectations. <\/p>\n\n\n\n

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~Life at Tarleton State University~<\/em><\/strong><\/h3>\n\n\n\n
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Sarah\u2019s Texan journey began like many others \u2014 with a \u201clove at first sight\u201d moment that led her to make Tarleton State her home.<\/p>\n\n\n\n

\u201cI chose to attend Tarleton because the first time I stepped on campus it felt like a home away from home. From the welcoming staff to the incredible traditions and rich history, Tarleton felt like a warm hug the moment I stepped on campus,\u201d Nolting shared. <\/p>\n\n\n\n

The truest challenge she faced was finding a major that perfectly suited the goals she set for herself.  <\/p>\n\n\n\n

\u201cI wasn\u2019t always a communications major but when I did switch two years in, it was easy to catch up, get connected with my new college, and the professors, specifically Drs. Winslow and Benedict made me fall in love with communications. Their passion and love for teaching and growing students has stuck with me. They truly care about their students going off and being successful and happy and I know I chose the right college because of that,\u201d Nolting said. <\/p>\n\n\n\n

As far as getting involved on campus, Sarah had no trouble finding her place! Between joining Phi Mu, being a Texan Rep and getting involved in PRSSA, she certainly  made her mark at Tarleton State University. <\/p>\n\n\n\n

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Sarah graduated from Tarleton State in December 2021 with a Bachelor of Science in Communication Studies with a minor in business. <\/p>\n\n\n\n

After crossing the stage, the fun truly began! <\/p>\n\n\n\n

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~Life after Tarleton State~<\/em><\/strong><\/h3>\n\n\n\n
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She now works full-time as the Senior Communications and Media Specialist for the City of McKinney,  specifically within the tourism department, Visit McKinney. <\/p>\n\n\n\n

However, this isn\u2019t her first city communications rodeo! <\/p>\n\n\n\n

She wore many hats during her time working for the City of Little Elm where she served as the Communications and Tourism Manager.  <\/p>\n\n\n\n

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\"Sarah<\/figure>
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\u201cSince graduating, my greatest professional accomplishment has been growing into a well-rounded communicator who can balance creativity with crisis management. During my time in Little Elm, I produced my first 50-page community magazine \u2014 a fun, large-scale project that reached over 50,000 homes and allowed me to tell stories that brought people closer to their community. At the same time, I managed the more demanding side of municipal communications: handling emergency messaging during snow and ice closures, addressing challenging public safety situations, managing more than 25 social media accounts, and overseeing website updates and upgrades. Those experiences taught me how to pivot quickly, communicate clearly under pressure, and still find creativity in every challenge,\u201d Nolting said. 
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 Now, in her role as the Senior Communications and Media Specialist, she focuses her time on overseeing website updates, SEO and accessibility to maintain and grow Visit McKinney\u2019s online presence. <\/p>\n\n\n\n

In addition to helping drive engagement to their sites, Nolting manages advertising strategy and budget, graphic design projects, email and social media marketing, influencer collaborations and the Visit McKinney app! <\/p>\n\n\n\n

\u201cMy time at Tarleton State University definitely helped prepare me for this role. TSU gave me a strong foundation in communication and marketing, but it also taught me how to be adaptable and take initiative, both essential skills in the fast-paced world of municipal communications. It\u2019s also where I started to step out of my shell, gain confidence in my abilities, and discover how much I enjoy connecting people through creative storytelling. Those lessons continue to guide me in my work today as I promote all the experiences that make McKinney such a special place to visit. And if you\u2019d like to see what we\u2019re up to, follow along with us on Instagram at @VisitMcKinneyTX and Facebook at Visit McKinney. We\u2019re always sharing what makes our city worth the trip,\u201d Nolting said.<\/p>\n\n\n\n

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McKinney Convention and Visitors Bureau<\/a> (@visitmckinneytx<\/a>) \u2022 Instagram photos and videos<\/p><\/div><\/blockquote>\n