{"id":916,"date":"2022-05-20T14:11:45","date_gmt":"2022-05-20T14:11:45","guid":{"rendered":"https:\/\/web.tarleton.edu\/accessibility\/?page_id=916"},"modified":"2023-10-03T14:34:57","modified_gmt":"2023-10-03T14:34:57","slug":"text-content","status":"publish","type":"page","link":"https:\/\/www.tarleton.edu\/accessibility\/text-content\/","title":{"rendered":"Text Content"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>Textual content comes in many forms, including<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>semantically in&nbsp;<a href=\"https:\/\/www.tarleton.edu\/accessibility\/standards\/paragraphs.html\">paragraphs<\/a>,&nbsp;<a href=\"https:\/\/www.tarleton.edu\/accessibility\/standards\/headings.html\">headings<\/a>,&nbsp;<a href=\"https:\/\/www.tarleton.edu\/accessibility\/standards\/lists.html\">lists<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.tarleton.edu\/accessibility\/standards\/tables.html\">tables<\/a>;<\/li>\n\n\n\n<li>visually in&nbsp;<a href=\"https:\/\/www.tarleton.edu\/accessibility\/standards\/infographics.html\">images, infographics and fliers<\/a>&nbsp;and<\/li>\n\n\n\n<li>programmatically in&nbsp;<a href=\"https:\/\/www.tarleton.edu\/accessibility\/standards\/alternative-text.html\">alternative text<\/a>,&nbsp;<a href=\"https:\/\/www.tarleton.edu\/accessibility\/standards\/closed-captioning.html\">closed captions<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.tarleton.edu\/accessibility\/standards\/transcriptions.html\">transcriptions<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>All forms should be made readable and understandable, using proper grammar, capitalization, punctuation, spelling, formatting, styling and word choice.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image alignright size-full is-resized advgb-dyn-83800c0e\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.tarleton.edu\/accessibility\/wp-content\/uploads\/sites\/118\/2022\/05\/weird-al-yankovic-word-crimes-title-card-thumb.jpeg\" alt=\"Text: &amp;quot;#WORDCRIMES&amp;quot; by &amp;quot;Weird Al&amp;quot; Yankovic, designed by Jarrett Heather.\" class=\"wp-image-918\" style=\"width:358px;height:201px\" width=\"358\" height=\"201\" srcset=\"https:\/\/www.tarleton.edu\/accessibility\/wp-content\/uploads\/sites\/118\/2022\/05\/weird-al-yankovic-word-crimes-title-card-thumb.jpeg 720w, https:\/\/www.tarleton.edu\/accessibility\/wp-content\/uploads\/sites\/118\/2022\/05\/weird-al-yankovic-word-crimes-title-card-thumb-300x169.jpeg 300w, https:\/\/www.tarleton.edu\/accessibility\/wp-content\/uploads\/sites\/118\/2022\/05\/weird-al-yankovic-word-crimes-title-card-thumb-600x338.jpeg 600w\" sizes=\"auto, (max-width: 358px) 100vw, 358px\" \/><figcaption class=\"wp-element-caption\">Proper Grammar<br>\u201cWeird Al\u201d Yankovic\u2019s&nbsp;<a href=\"http:\/\/www.youtube.com\/watch?v=8Gv0H-vPoDc\">Word Crimes music video<\/a>&nbsp;is a humorous introduction to the importance of using proper grammar (see lyrics). Without proper grammar, content loses clarity and creates more questions (e.g. emails and phone calls) than answers.<br>Note the Tarleton website is a marketing publication and follows the&nbsp;<a href=\"http:\/\/www.apstylebook.com\/tarleton_edu\/\">Associated Press (AP) Stylebook<\/a>&nbsp;where applicable.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading advgb-dyn-149ffc8e\">Formatting versus Styling<\/h2>\n\n\n\n<p>While it is not always apparent within the software you are using, you should always lean towards formatting options over styling options to create semantically correct text content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-af3da859\">Formatting Considerations for Bold and Italics<\/h3>\n\n\n\n<p><strong>An entire paragraph that is bolded does not indicate to a screen reader that it is a heading.<\/strong>&nbsp;As a heading, it obtains special functionality that aids screen reader users in scanning a page much like a visual user skipping around on a page. But as a bolded paragraph, it does not obtain that scanning functionality. Instead, it behaves like the average paragraph, but it is read as though there is strong emphasis across all the content in the paragraph. That takes away from the functionality defined for the bold styling, since if everything is important, then nothing is important.<\/p>\n\n\n\n<p>Similar issues occur for italicizing a paragraph as this indicates emphasis, a slightly lower form of importance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-00dc78a5\">Styling Considerations for Bold, Italics and Underline<\/h3>\n\n\n\n<p>Styling on the Tarleton website is determined mostly by the&nbsp;<a href=\"http:\/\/www.apstylebook.com\/tarleton_edu\/\">AP Stylebook<\/a>. Web standards are added on to assist with reading web content.<\/p>\n\n\n\n<p>For example, you&nbsp;<strong>do not use underline for titles or headings on webpages<\/strong>&nbsp;because underlined text typically is understood to be a link. Instead, quotes may or may not be used, depending on the publication, to denote titles.<\/p>\n\n\n\n<p>See&nbsp;<a href=\"https:\/\/www.brandeis.edu\/cms-guide\/best-practices\/style-guide.html\">Brandeis University&#8217;s Web Style Guide&nbsp;<\/a>cheat sheet regarding Associate Press Style for titles, along with numbers, abbreviations (e.g. academic degrees, dates, time, geography) and punctuation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading advgb-dyn-7dfcbd5e\">Jargon (Unusual Words)<\/h2>\n\n\n\n<p>We are familiar with our own jargon, however, the words we use are not always shared across other universities, geographic regions or cultures.<\/p>\n\n\n\n<p>For example, Residential Living &amp; Learning is commonly searched for by terms like housing, dorms, halls or accommodations. Degree programs may be called courses, majors or fields of study.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try to use common words first for navigational elements, links and headings, and then introduce the jargon\/terms with as many context clues as possible.<\/li>\n\n\n\n<li>Define all jargon\/terms either on the page using context clues, or link to more information and\/or definitions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading advgb-dyn-819dca53\">Abbreviations<\/h2>\n\n\n\n<p>Similar to jargon, we have our own abbreviations, including unique acronyms. These should be spelled out the first time they are mentioned on a page, followed by the abbreviation in parentheses.<\/p>\n\n\n\n<p>For example, &#8220;Student Government Association (SGA).&#8221; From then on, you can use the abbreviation and occasionally switch back to the full name where needed.<\/p>\n\n\n\n<p>When possible, the HTML tag\u00a0<code>&lt;abbr><\/code>\u00a0may be used to surround the abbreviation and define it (e.g.\u00a0<code>&lt;abbr title=\"Student Government Association\">SGA&lt;\/abbr><\/code>). Not all software allows for editing HTML code, including certain programmable areas like metadata and alternative text.<\/p>\n\n\n\n<p>Note that &#8220;TSU&#8221; is not an&nbsp;<a href=\"http:\/\/www.tamus.edu\/marcomm\/written-style-guidelines\/\">approved abbreviation from The Texas A&amp;M University System<\/a>&nbsp;for Tarleton State University on any content or materials distributed to an external audience (e.g. web, social media, email to prospective students). We only use &#8220;Tarleton&#8221; or &#8220;Tarleton State University.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading advgb-dyn-9a908e3e\">References<\/h2>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-182172a7\">Guides and How-To&#8217;s<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/webstandards.hhs.gov\/guidelines\/\">Usability.gov&#8217;s Web Standards and Usability Guidelines<\/a>\n<ul class=\"wp-block-list\">\n<li>Chapter 3: Accessibility<\/li>\n\n\n\n<li>Chapter 9: Headings, Titles, and Labels<\/li>\n\n\n\n<li>Chapter 11: Text Appearance<\/li>\n\n\n\n<li>Chapter 12: Lists<\/li>\n\n\n\n<li>Chapter 15: Writing Web Content<\/li>\n\n\n\n<li>Chapter 16: Content Organization<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Web Accessibility Initiative (WAI)\n<ul class=\"wp-block-list\">\n<li>Tutorials\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/page-structure\/headings\/\">Headings<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/page-structure\/content\/\">Content Structure<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/tables\/\">Tables<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Designing and Developing\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tips\/writing\/#use-headings-to-convey-meaning-and-structure\">Use headings to convey meaning and structure<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tips\/writing\/#make-link-text-meaningful\">Make link text meaningful<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tips\/writing\/#write-meaningful-text-alternatives-for-images\">Write meaningful text alternatives for images<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tips\/writing\/#create-transcripts-and-captions-for-multimedia\">Create transcripts and captions for multimedia<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tips\/writing\/#provide-clear-instructions\">Provide clear instructions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tips\/writing\/#keep-content-clear-and-concise\">Keep content clear and concise<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.w3.org\/WAI\/tips\/developing\/#use-mark-up-to-convey-meaning-and-structure\">Use mark-up to convey meaning and structure<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"http:\/\/webaim.org\/techniques\/semanticstructure\/\">Web&nbsp;<abbr title=\"Accessibility in Mind\">AIM<\/abbr><\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/webaim.org\/techniques\/semanticstructure\/\">Semantic Structure<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/webaim.org\/techniques\/screenreader\/\">Designing for Screen Reader Compatibility<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"http:\/\/www.brandeis.edu\/communications\/digital\/images\/apstyle.pdf\">Brandeis University: Web Style Guide \u2013 Associated Press Style<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apstylebook.com\/tarleton_edu\/\">Associated Press (AP) Stylebook (Tarleton subscription)<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/owl.english.purdue.edu\/owl\/section\/1\/\">Purdue University: Online Writing Lab (OWL)<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/owl.english.purdue.edu\/owl\/section\/1\/2\/\">Academic Writing<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/owl.english.purdue.edu\/owl\/section\/1\/4\/\">Mechanics<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/owl.english.purdue.edu\/owl\/section\/1\/5\/\">Grammar<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/owl.english.purdue.edu\/owl\/section\/1\/6\/\">Punctuation<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"https:\/\/plainlanguage.gov\/\">Plain Language Action and Information Network<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/plainlanguage.gov\/guidelines\/\">Plain Language Guidelines<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/plainlanguage.gov\/examples\/\">Plain Language Examples<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-d3aba5b2\">Guidelines<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.w3.org\/WAI\/WCAG20\/quickref\/#meaning\"><abbr title=\"Web Content Accessibility Guidelines\">WCAG<\/abbr>&nbsp;2.0 Guideline 3.1 &#8211; Readable<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/content-structure-separation.html\">Understanding&nbsp;<abbr title=\"Web Content Accessibility Guidelines\">WCAG<\/abbr>&nbsp;2.0 Guideline 3.1<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/meaning-doc-lang-id.html\">3.1.1 Language of Page Level A<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/meaning-other-lang-id.html\">3.1.2 Language of Parts Level AA<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/meaning-idioms.html\">3.1.3 Unusual Words Level AAA<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/meaning-located.html\">3.1.4 Abbreviations Level AAA<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/meaning-supplements.html\">3.1.5 Reading Level Level AAA<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/TR\/UNDERSTANDING-WCAG20\/meaning-pronunciation.html\">3.1.6 Pronunciation Level AAA<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/WAI\/WCAG20\/quickref\/20160105\/#meaning-supplements\">Techniques for&nbsp;<abbr title=\"Web Content Accessibility Guidelines\">WCAG<\/abbr>&nbsp;2.0 3.1.5: Reading Level<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.w3.org\/TR\/WCAG20-TECHS\/G86.html\">G86: Providing a text summary that can be understood by people with lower secondary education level reading ability<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/TR\/WCAG20-TECHS\/G103.html\">G103: Providing visual illustrations, pictures, and symbols to help explain ideas, events, and processes<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/TR\/WCAG20-TECHS\/G79.html\">G79: Providing a spoken version of the text<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/TR\/WCAG20-TECHS\/G153.html\">G153: Making the text easier to read<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.w3.org\/TR\/WCAG20-TECHS\/G160.html\">G160: Providing sign language versions of information, ideas, and processes that must be understood in order to use the content<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading advgb-dyn-61e594f0\">Simulations<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>LevelAccess\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=6dFakpCp7S8\">Simulation: Readability<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=KmDGvquzn2k\">User Simulation: Carly&#8217;s Caf\u00e9 &#8211; Experience Autism Through Carly&#8217;s Eyes<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.youtube.com\/watch?v=ycCN3qTYVyo\">The National Autistic Society Simulation: Autism and sensory sensitivity<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Textual content comes in many forms, including All forms should be made readable and understandable, using proper grammar, capitalization, punctuation, spelling, formatting, styling and word choice. Formatting versus Styling While &#8230;<\/p>\n","protected":false},"author":3,"featured_media":580,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-fullwidth.php","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-916","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.tarleton.edu\/accessibility\/author\/keegan-2-2-2-2-2-2-2-2-2-2-2-2-2-2-2\/","display_name":"keegan"},"relative_dates":{"created":"Posted 4 years ago","modified":"Updated 3 years ago"},"absolute_dates":{"created":"Posted on May 20, 2022","modified":"Updated on October 3, 2023"},"absolute_dates_time":{"created":"Posted on May 20, 2022 2:11 pm","modified":"Updated on October 3, 2023 2:34 pm"},"featured_img_caption":"","featured_img":false,"series_order":"","_links":{"self":[{"href":"https:\/\/www.tarleton.edu\/accessibility\/wp-json\/wp\/v2\/pages\/916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tarleton.edu\/accessibility\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tarleton.edu\/accessibility\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/accessibility\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/accessibility\/wp-json\/wp\/v2\/comments?post=916"}],"version-history":[{"count":0,"href":"https:\/\/www.tarleton.edu\/accessibility\/wp-json\/wp\/v2\/pages\/916\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tarleton.edu\/accessibility\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.tarleton.edu\/accessibility\/wp-json\/wp\/v2\/media?parent=916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}