Skip to page content


Textual links (and surrounding context, if necessary) or graphical links with text embedded (which must be included in the alternative text) should be written in active voice, typically using a call-to-action.

Basic Link Standards

Most of your links will be basic (e.g. link to a page or document), so your link text should do the following:

Make sense outside of context
Be readable and understandable
Meet expectations

Link Types

Most of the links will identify the type of content they are automatically, such as documents, however, some special types of links must be written a certain way to display correctly and function as those special links:

Email Addresses
Phone Numbers


Guides and How-To's