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Bachelor of Business Administration: Marketing

Mission:

The primary mission of the Marketing BBA degree program is to provide educational and professional training relevant to the practice of Marketing, couched within a broader Business Administration background which will allow graduates to become productive members of their profession.

Goal: To equip students with discipline specific knowledge and skill sets that will make them desirable candidates in today’s professional job market and will ultimately lead to successful careers, responsible citizens, and effective leaders in the business field.

PROGRAM GOALS:

  • Oral Communications
  • Written Communications
  • Ethics
  • Critical Thinking
  • Technology
  • Global
  • Discipline Specific Knowledge

Program Assessment Information

As an institution that accepts state tax dollars, we are accountable to tax holders to make sure that we insure that the programs that we offer are relevant, valuable, and high quality. This extends to students as well who are making an investment in their education. To that end, we perform assessments over the criteria that we have identified of what it means to be a consummate professional within the field of marketing. Each academic year, that assessment data is gathered, analyzed, and results in program modifications as necessary to insure that we are offering the very best program that we can. This is a rigorous process and as such, we do not expect to achieve every goal. But, it is through the process of routine program evaluation that we seek to constantly improve and provide the taxpayer and students maximum value for their investment.

FOR MORE INFORMATION PLEASE REVIEW THE ADVISING GUIDE, COURSE ROTATIONS, OR CONTACT THE APPROPRIATE ADVISOR BELOW:

* Courses are not guaranteed to be offered during the semester/location indicated due to staffing/demand issues.