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The Brand Marketing Campaign has used a mix of media designed to enhance the visibility, awareness and reputation of Tarleton State University. Ads have focused on Tarleton alumni as Leaders in their professional fields. The tagline of Tradition - Family - Texans conveys the values that Tarleton offers. The primary target audience has been business and civic leaders in Fort Worth. Examples of each media ad are provided.


  • KERA-FM Public Radio


  • KERA Public Broadcasting
  • WFAA, Channel 8, ABC