Guide to Marketing Communications

How others perceive Tarleton State University should be of interest and importance to anyone associated with one of Texas’ oldest and finest state institutions of higher learning. Initial contact with Tarleton often occurs through printed materials such as letters, brochures, advertising and the Internet. For these reasons, it is important that Tarleton’s visual materials project a clear, consistent image which reflects the character and quality of the institution.

Overview

Publications/Web Policies, Procedures and Graphic Standards
    Graphic Standards and Visual Identity
    University Name
    University Colors
    University Logo
    University Seal
    Intercollegiate Athletic Symbols
    Letterhead
    Envelopes
    Business Cards
    Graphic Design Services
    Web Page Guidelines

Advertising Policies and Procedures

University News Policies and Procedures

General Editorial Style Guidelines

The Texas A&M University System Guidelines

Typography Dos and Don’ts

Proofreader’s Marks

Information Approved for Publication
    Overview of Tarleton
    Points of Pride by College
    Dora Lee Langdon Cultural and Educational Center
    W.K. Gordon Center for Industrial History of Texas
    Terrell College of Clinical Laboratory Sciences
    Tarleton State University–Central Texas