| CRITERIA |
SCHOLARLY
JOURNALS |
TRADE
JOURNALS |
POPULAR
& GENERAL INTEREST MAGAZINES |
| APPEARANCE |
plain cover (usually)
plain
paper
black
and white illustrations (usually charts & graphs)
consecutive
page numbering throughout each volume (often) |
cover depicts industrial or professional setting
glossy
paper
color
pictures and illustrations
each
issue starts with page 1 |
eye-catching cover
glossy
paper
color pictures and illustrations
each
issue starts with page 1 |
INTENDED
AUDIENCE |
researchers, scholars, experts, professionals &
college and university students |
people in specific trades, industries, or professions
employment
seekers in specific industries |
nonprofessionals
the
general public
educated
& interested public |
AUTHOR
CREDENTIALS |
contributing authors are experts or authorities in
their fields
author's
credentials are given |
contributing authors are field or industry specialists
& staff writers with expertise
author's
credentials are usually given |
freelance writers, staff members, journalists &
occasionally scholars
often
articles are unsigned & author's credentials are not given |
| PURPOSE |
to add to a body of research, give research findings
& guide future research
to
explore theories
to distribute knowledge
to
present new ideas
to invite discussion |
to contribute to practical knowledge and information
in an industry or profession
to
provide industry news, contacts & updates
to
keep readership informed |
to make money & be a vehicle for advertisers
to
provide general interest information to a wide audience
to
entertain
to
sell advertising, products & subscriptions
to
promote a viewpoint |
| CONTENT |
original research, annotated bibliographies &
research and literature reviews
methods
section & theory discussion
usually
include abstracts of the articles
terminology
& jargon of the discipline |
industry trends and forecasts, new products or techniques,
organizational news, & job opening announcements
may
present original research and/or industry research
terminology
and jargon of the industry or trade |
information about popular culture, personalities,
news & general interest topics
editorials
on current events, world affairs & politics
usually
present what others have done, not primary research
language
suited for a general, educated audience (not industry or specialized jargon)
|
AMOUNT
&
TYPE OF
ADVERTISING |
few or none
may
have ads for conferences, job openings, professional publications &
other journals |
moderate
all
or most ads are trade related and directed to specific trades, industries
& professions |
heavy (usually)
advertising
type and amount depend on the magazine and its intended audience |
TYPE
OF
PUBLISHER |
professional organizations, scholarly associations,
research institutes & academic presses |
trade or professional associations/organizations &
corporate or commercial presses |
commercial presses & specific interest groups |
ARTICLE
REVIEW PROCESS
&
ACCOUNTABILITY |
peer review*
give
exact sources for all outside information (author and page numbers)
footnotes,
endnotes, or bibliography (often lengthy) & maybe a list of "additional
readings" |
editorial review
sources
often mentioned, but usually not formally documented
may
have limited bibliography |
editorial review
may
just mention sources or use unidentified sources
may
give a "suggested readings" list, but usually no formal bibliography
or footnotes |
| EXAMPLES |
Library Trends
Political
Quarterly
Psychological Bulletin |
Industry Week
Cotton Grower
Publishers Weekly |
Sports Illustrated
Time
Newsweek
Texas
Monthly |