Outlets for Publicity The list of potential advertising outlets in Stephenville and on campus is virtually endless -- so consider the following before expending time, energy and other limited resources:

DETERMINE your target audience.

	Internal - your club or organization members (both present and past), parents and family members.
	Campus - faculty, administration, sororities and fraternities, other clubs and organizations, graduate students and alumnae of the University.
	Community - neighbors, residents, public officials, hometowns..
	General - businessmen, media, civic organizations, city, state and federal officials.

DETERMINE where they frequent, where they live and what they listen to or read.

IDENTIFY the image of your group and the programs.

DETERMINE the appropriateness of various media to that image and your message.

CONSIDER your resources -- budget, time, talent, and person power.

CAMPUS PUBLICITY: There are several publicity outlets at Tarleton State University. First make sure your club or organization is currently recognized. You may then post flyers inside buildings on bulletin boards, and outside on kiosks (located in front of the dining hall and in front of the Fine Arts Building). Advertising through the J-TAC is also an option.

POSTING POLICIES: Before posting handbills or posters on or in campus buildings, permission must be obtained from the Office of Student Activities (flyers must receive a stamp, in a noticeable place). Unauthorized material will be taken down immediately. Recognize that you are competing with hundreds of groups and activities -- make sure your promotional material really stands out in a crowd!