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Tarleton adopts new logo


STEPHENVILLE, Texas—Tarleton State University’s Executive Cabinet has approved a new university logo, Dr. Rick Richardson, vice president for institutional advancement, has announced.

The new logo features a beveled “T” on top of a beveled State of Texas. The “T” has been used as a Tarleton symbol for years and the State of Texas reflects an element of the historic university seal. Coupling both together attempts to convey tradition, history and place.

“We wanted a logo that could unify Tarleton’s message, represent our strong sense of tradition and express the unique Tarleton image,” Richardson said. “Based upon initial reactions, we believe the new design does that.”

Work on the redesigned logo began more than a year ago as part of the contract with Noel Levitz, a higher education consulting firm retained by Tarleton to assist in recruiting, retention and branding strategies. In August 2011, Noel Levitz conducted a branding workshop on campus for key university stakeholders.

Design work and stakeholder engagement continued throughout the 2011-2012 academic year. Comments from the university community about three initial logo designs were solicited through Tarleton’s website and more than 1,700 responses were received from students, faculty, staff, alumni and friends, Richardson said.

“The responses were insightful and of great help in the evolution of the new design. We sincerely appreciate all those who were involved in the process” he added.

During the summer months, new design options were created and presented to the president, division leaders and athletics. After several rounds of refinement the new logo was approved.

The departments of Purchasing and Marketing and Communications are working with the stationery vendor to set up templates for online ordering of new business identity documents including business cards, envelopes and stationery. Guidelines governing the usage of the logo on the Web, signage, merchandise and other formats are in the development process. In the meantime, the campus community is encouraged to continue use of existing supplies featuring the replaced logo.

Janice Horak, assistant vice president for marketing and communications said, “we are very pleased with the new logo design. We believe it will be a great asset in the university’s branding and marketing efforts.”


Tarleton State University
A member of The Texas A&M University System